When I was a child, my home was an adventure in scent — fragrant spices and heady incense that I could explore without limits. I loved the s...

When I was a child, my home was an adventure in scent — fragrant spices and heady incense that I could explore without limits. I loved the smell of the bakhoor that my mother would light every Thursday night to spiritually cleanse the home, and how it lingered until bedtime. The smell of cardamom that overtook our home whenever my mother baked cookies was more comforting than the cookies themselves, and my father’s habit of spraying oud cologne before heading out to both the masjid and to buy groceries seemed like a natural extension of his confidence. I associated strong, complicated scents with spirituality and with the noise of family. 

I still gravitate towards those powerful scents nowadays, but I’ve noticed how rarely my head turns in recognition when I’m running errands, or how infrequently I recognize a powerful bottle of a Middle Eastern perfume like Omanluxury Nasaj on TikTok or Instagram. Instead, most It Girls and influencers tend to buy a different type of perfume. It’s minimalist and musky and smells soapy or like fresh linen instead of sandalwood, oud, or saffron.

Who decides what “clean” smells like? 

To be clear, “clean” scents are nothing new. According to fragrance writer Jessica Murphy, aka the Perfume Professor, “clean” has been used to describe perfumery for decades: “In the 1980s, the word ‘clean’ usually appeared in connection with affordable citrus splashes that were available at the drugstore,” she tells me. During much of the 20th century, clean fragrance meant universal appeal and mass consumerism.

There have been several updates since then, including the 2003 launch of the fragrance brand Clean Perfume. Founder Randi Shinder has since said she was inspired to create a perfume with “that universal fresh-out-of-the-shower scent”. The fragrance Escentric Molecules Molecule 01 — built around the aromachemical Iso E Super — helped bring the idea of subtle skin scents into the mainstream. At the same time, Juliette Has a Gun Not a Perfume and Le Labo Another 13 also boosted the scent profile. 

The ‘clean’ girl — almost always white — doesn’t smell like oud or saffron. She’s inoffensive and crowd-pleasing — made for the mass consumer and never meant to elicit a strong response.

In one respect, the boom in popularity for clean-smelling perfume is predictable. After years of heavy, sugary gourmands dominating the shelves, there was bound to be a collective craving for something lighter and fresher. Nowadays, entire Reddit threads and Instagram posts are dedicated to clean fragrances. But by 2026’s standards, marketing around these soft, skin-like scents often leans on notions of purity and cleanliness.  

As Hsuan L. Hsu, a professor at University of California Davis, observes in the 2020 book, The Smell of Risk: Environmental Disparities and Olfactory Aesthetics, the idea of smelling clean is both inherently racialized and a class-marker; to smell clean is to signal proximity to whiteness and wealth. Fragrance influencer Aamna Lone, aka @perfumeconnoisseurz on Instagram, connects today’s clean fragrance fascination to the “clean girl” aesthetic, which has been widely criticized online for being both racist and elitist. In other words, the clean girl — almost always white — doesn’t smell like oud or saffron. She’s inoffensive and crowd-pleasing — made for the mass consumer and never meant to elicit a strong response. So what happens to the women — Arab women like me — who didn’t grow up with this specific brand of femininity?  

Nothing was quiet about the luxuries that raised me. Oud demands to be noticed, and saffron lingers longer than anybody expects. Sparkling gold bangles that clacked with elegant wrist-swishes, the strong earthy smell of Eid henna that lingered like its dark stain, the sugary sweetness of rose water, and smoky incense that brings you close to God —  all these experiences were loud, precious, and everything I associate with womanhood. It was incredibly difficult to become this woman when I was growing up in Kentucky, where whiteness was the norm, and where I was expected to minimize the parts of myself that were “too loud,” too heady, or too fragrant. Over time, I began second-guessing my affinity for the rose and oud fragrances that I associated with my family and myself. 

If clean is limited to a specific perfume profile, what does that suggest about the scents outside of that world and the cultures that celebrate them?

“Quiet” vs “loud” perfume 

Clean-smelling perfume is seemingly at odds with the fragrant world I grew up in. If clean is limited to a specific perfume profile, what does that suggest about the scents outside of that world, and the cultures that celebrate them? I’m not alone in feeling like the scents of my childhood are often frowned upon. A cohort of third-culture, Gen Z, Arab American women is also reconciling those feelings in real time. When I asked members of student groups at my alma mater, the University of Louisville, Yaara, a 21-year-old neurology student, said that there’s a “kind of honesty” in the traditionally Arab fragrances we both grew up around and now gravitate towards. “There is a carried cultural identity that comes with it. [It] makes me consider why I haven’t worn them more frequently and [instead] allowed myself to succumb to what’s socially acceptable.”

Lone recognizes the heritage inherent in bolder scents: “This idea of bold notes like oud being ‘loud’ or excessive is largely a Western idea,” she says, adding, “In many non-Western cultures — particularly in the Middle East, South Asia, and parts of Africa — strong, long-lasting fragrances are deeply valued and embedded in tradition.” Amina, a 20-year-old pre-dentistry student, feels proud of the way oud makes her stand out. “People often respond to them with a look of curiosity or surprise,” she says. “I’ve never considered the difference something to hide. Instead, I see the value of how these scents express who I am without the need for an explanation.” 

The tension between “quiet” skin-scents and “loud” scents spans centuries — way before TikTok trends and Reddit threads belying racism as ignorance. In one thread, one commenter asks, “Has anyone noticed that the popular Arab perfumes smell very cheap?” It’s common to associate Western perfumery with luxury while looking down on Middle Eastern perfumes as cheap dupes at best — or with blatant xenophobia at worst. Dozens of similar threads exist; some shield their ignorance by focusing on the “cheap” aspect, while others are explicitly anti-Arab.  

Never mind that this is ironic, really. The technology that underpins modern perfumery was significantly advanced in the medieval Middle East centuries ago, when Muslim men, women, and children used fragrance during prayer, on holy days, and as a marker of personal hygiene. Steam distillation — used to extract scent from rose, sandalwood, and jasmine — was perfected by the Persian polymath Ibn Sina, laying the groundwork for modern alcohol-based perfumes. These materials entered Europe via Arab trade routes long before they became central to French perfumery.

Since then, plenty of heritage fragrance houses have kept the tradition alive with distinctive and enduring perfumes. Amouage, founded in 1983 by the Sultanate of Oman, creates luxury blends of spicy, woody, and floral notes that reflect Oman’s rich history as a critical exporter of incense and myrrh, while the Turkish brand Nishane’s Saffron Colognisé is a stand-out given its mix of citrusy grapefruit, cedrat notes, and saffron. And yes, while Vanilla 28 shot Kayali to the top of Sephora’s bestseller list, founder Mona Kattan’s Oudgasm collection most clearly points to the brand’s Middle Eastern roots. I particularly love Chocolate Oud for its gourmand twist. 

When I set aside Marc Jacobs Daisy or Kate Spade Sparkle in favor of Lush’s Sticky Dates or Salt & Stone’s Black Rose and Oud, I am making a much bigger choice. I’m choosing to set aside smelling clean because smelling like my culture is more important.

Who profits from smelling “clean”? 

This isn’t to say that Western brands ignore these heritage notes entirely, but I’ve often found their interpretations to be watered down, leaning on Middle Eastern imagery — gold filigree or desert landscapes, for example — rather than paying true homage to the cultural history behind them. 

For Sumaya, 24, a pre-law student, some Western interpretations feel more like exploitation than celebration: “I’ve noticed that colonialism and appropriation are increasingly at play when it comes to Arabic perfumes, and even candles,” she notes. “You’ll see major corporations and luxury designers releasing fragrances that smell nearly identical to traditional Arabic scents and profiting from them.” She also takes issue with who is allowed to profit from the advertising, and who the algorithms prop up as the spokespeople: “On TikTok, instead of seeing Arab faces marketing these perfumes, you’ll mostly see Western influencers promoting them. It’s part of the same cycle: capitalism, appropriation, and stereotyping.” 

For most of my life, I’ve been the only Arab woman in the room. I often felt faced with a choice of downplaying my cultural identity to fit in with my peers, ace the job interview, sit more comfortably in the restaurant, or take ownership of my culture. When I set aside Marc Jacobs Daisy or Kate Spade Sparkle in favor of Lush’s Sticky Dates or Salt & Stone’s Black Rose and Oud, I am making a much bigger choice. I’m choosing to set aside smelling clean because smelling like my culture is more important. 

When I think back to my first-grade self, I wish I could address the little girl who was so enamored by the scents of her home. I’d tell her that the smells of spices that made her “different” were never the problem. They’d tie her to a sense of belonging in a world that would pull her in a million directions — and remind her that the world has much more to offer than smelling clean. 

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We’re returning to KISS! The much-anticipated third season of XO, Kitty is just around the corner, with the gang heading back to the Kor...

We’re returning to KISS! The much-anticipated third season of XO, Kitty is just around the corner, with the gang heading back to the Korean Independent School of Seoul (KISS) for senior year. With Kitty Song Covey (Anna Cathcart) ending XO, Kitty Season 2 at a crossroads, will we finally see her romance and Min Ho (Sang Heon Lee) take flight?

The To All The Boys I’ve Loved Before spin-off has been one of Netflix’s surprise hits, and after cameos from Janel Parrish and Noah Centineo in Season 2, it’s confirmed that Lana Condor is finally making an appearance in Season 3. Read on for everything we know about XO, Kitty Season 3, and what you can expect when it arrives in April.

When will XO, Kitty Season 3 premiere?

XO, Kitty Season 3 will be released on April 2, 2026 on Netflix. While you wait, you can rewatch Season 1, 2 and To All The Boys I’ve Loved Before.

Is there a trailer for XO, Kitty Season 3?

Not yet, but you can watch the cast reacting to the most dramatic moments of XO, Kitty Season 2 below. The trailer for XO, Kitty Season 3 will be released this week.

What’s the plot of XO, Kitty Season 3?

According to Netflix, in true Kitty fashion, she has her entire senior year planned out. Kitty is determined to spend more time with her relatives in Korea, create unforgettable memories with her friends, and finally figure out her relationship with Min Ho. But of course, it’s never that simple. With surprise obstacles and revelations, Kitty will be faced with the unexpected.

Who is in the cast for XO, Kitty Season 3?

The core XO, Kitty cast are back, including Anna Cathcart (Kitty Song Covey), Minyeong Choi (Dae), Gia Kim (Yuri), Sang Heon Lee (Min Ho), Anthony Keyvan (Q), Hojo Shin (Jiwon), Peter Thurnwald (Alex), Regan Aliyah (Juliana), Sasha Bhasin (Praveena), Joshua Lee (Jin), Michael K. Lee (Professor Lee), Jocelyn Shelfo (Madison), Han Bi Ryu (Eunice), Sunny Oh (Mihee), Hojo Shin (Jiwon), and Philippe Lee (Mr. Moon).

New cast members include Sule Thelwell (Marius), Soy Kim (Yisoo) and Christine Hwang (Gigi). Lana Condor will be reprising her role as Lara Jean Covey.

Will there be any To All The Boys I’ve Loved Before cameos on XO, Kitty Season 3?

Fans were convinced that Lana Condor will be making an appearance on XO, Kitty as Kitty’s big sister, Lara Jean. And they were right. In an interview with Brit and Co about Worth The Wait, co-stars Condor and Ross Butler — who was also in TATBILB — were asked if they had an upcoming cameo. “I mean, I would. I love Anna. I love Anna,” Condor said. “And I love Korea,” Butler added.

On March 7, Netflix confirmed that Condor will be making a cameo in XO, Kitty Season 3. “It’s such a joy to be able to come back and see Anna,” the star told Netflix. “I think she did an amazing job creating the XO, Kitty world. It’s such a dream to be able to work with her again. I feel really excited and happy and honoured I get to be back.”

What happened in XO, Kitty Season 2?

At the end of XO, Kitty Season 2, Kitty managed to renew her scholarship so she could come back to KISS the following year. She also did some sleuthing and reconnected with long-lost relatives, while also repairing a rift her late mother always hoped for. Finally, she fell for Min Ho throughout the season, but asked him to wait for her. It seems like their romance will be a central storyline for Season 3.

As more information about XO, Kitty Season 3 drops, we’ll update this page, so be sure to bookmark it.

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Spring is in the air , giving us the perfect excuse to expand the nail polish shades in our rotation. With nature bursting into full bloom,...

Spring is in the air, giving us the perfect excuse to expand the nail polish shades in our rotation. With nature bursting into full bloom, we’re more than ready to shed the jewel tones of winter and dive right into the medley of vibrant colors that have been trending.

Never ones to gatekeep nail polish colors, we decided to poll a handful of in-the-know beauty editors on the shades they love for their spring manicures. From soft, cherry blossom-like pinks to nourishing treatments that add just a hint of color, meet the hues that are bound to inject some fun and liveliness into your next set.

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission.

Essie Nail Polish in Sugar Daddy



“Lately, I've been on the hunt for the perfect sheer pink. While I had been reaching for more milky tones through the winter months, now that sunnier days are here, I want something a bit brighter. Essie's Sugar Daddy ticks all the boxes. While it's sheer, the tone is a bright pink, which adds a pretty brightness to my nails after a couple of coats. It's like a sheer liquid blush for your hands.” Eleanor Vousden, beauty editor, Who What Wear UK

Essie Nail Polish in Sugar Daddy, $, available at Ulta

Manucurist Active Glow in Raspberry



“Please don’t take away my beauty editor card, but something about — gulp — bare nails feels particularly fresh right now. That’s not to say I’ve been going polish-free: I’ve been swiping on Manicurist Active Glow, a pearly shade that imparts the perfect amount of natural-looking sheen. Thanks to its reparative and antioxidant ingredients, I swear my nails are stronger after wearing it.” Dianna Singh, features director, Allure

Manicurist Active Glow in Raspberry, $, available at Anthropologie

OPI Infinite Shine Nail Lacquer in Last Glam Standing



“My favorite nail polish color for spring is undoubtedly milky lavender. It’s a bit of a contrast to my go-to pillarbox red, but I love how fresh and clean this color looks on nails — especially short ones like mine. Typically, I don’t gravitate towards really minimalist, clean-girl manicures, but this lilac purple means that I still get to enjoy a wash of color. The grow-out is so much less obvious compared to something more bold.” Mica Ricketts, freelance beauty journalist

OPI Infinite Shine Nail Lacquer in Last Glam Standing, $, available at Ulta

Nailberry L’Oxygéné Nail Polish in Love You Very Matcha



“I love everything matcha-related, so I was already sold when I spotted the name of this shade from Nailberry. Once on, the creamy khaki green actually reminds me more of a perfectly manicured greenhouse, thriving with plant life in the spring. The low saturation means that it looks lovely with the neutrals and denim in my wardrobe, but I also love how it imparts a jade-green luster to my fingertips under the sun. Nailberry’s nail polish line gets a lot of love from me; so much pigment comes from just one coat, and the moisture-permeable formula is gentle on the nails.” Venus Wong, freelance beauty writer

Nailberry L’Oxygéné Nail Polish in Love You Very Matcha, $, available at Amazon

Dior Vernis in Rouge Cinéma



“I absolutely love Dior Vernis in Rouge Cinéma. It’s a beautiful russet red that looks just as gorgeous on my fingernails as it does on my toes. What makes it even better is how versatile it is. It pairs perfectly with any outfit, no matter the color. There’s something about the shade that has a retro ‘70s vibe to it, and it’s hands down my most complimented nail color. In fact, Dior nail polish is criminally underrated. It’s exceptionally durable and lasts for weeks on my toes, which means it’s worth the higher price tag. Even better, the brush is flatter than most and ever so slightly rounded, which makes light work of DIY manicures. I never make mistakes when I use this; it’s foolproof.” Jacqueline Kilikita, beauty director, Refinery29

Dior Vernis in Rouge Cinéma, $, available at Dior

Olive & June Long Lasting Polish in Corrigan



“I love all pastel polishes, but if I had to choose one color to wear for spring, it would be this one. Corrigan is the prettiest pistachio green and is fully opaque in two coats. A lot of pale green polishes tend to skew more minty or blue-toned, but this one is unique with its warmer undertones. I’m a big fan of Olive & June’s long-wear and chip-resistant polishes, and I swear by the mani system’s prep and gel-like top coat for salon-quality nails at home. To me, this pale green is a spring neutral; fresh, unique, and subtly seasonal.” Karina Hoshikawa, senior writer, Refinery29

Olive & June Long Lasting Polish in Corrigan, $, available at Olive & June

ORLY Nail Lacquer in Bell Bottom Blues



“ORLY has released a fleet of ‘70s-inspired nail varnishes to celebrate its 50th anniversary, and Bell Bottom Blues is my absolute favorite from the collection. Thanks to a shimmery, green undertone, the icy blue hue has a crystal-like sparkle that makes it mesmerizing to watch under the sunlight. I’ve been impressed by how well my ORLY nail colors have held up, especially when layered with the Bonder Rubberized Base Coat, which helps the color firmly grip onto my nails. I’ll be reaching for this color time and again to pair with my favorite white and blue linen shirts this spring.” — Venus Wong, freelance beauty writer

Orly Nail Lacquer Bell Bottom Blues, $, available at Beyond Polish

OPI Nail Lacquer in It's a Girl!



“I’m a nude-toned loyalist. A sheer layer of milky pink is forever my go-to, thanks to its ability to make me feel that bit more put-together. Imagine my horror, then, when I left the nail salon after settling on the wrong shade. Thanks to some very misleading salon lighting, the manicure I thought was a barely-there rose turned out to be a very-much-there shade of pink. And yet, the compliments have come rolling in. The shade responsible? The aptly named OPI It’s A Girl!, which has taught me that change can actually be a good thing. It’s a pretty, sugary pink polish that feels more playful than my usual, sensible nails. Will I be swapping out my beloved neutrals for candy-floss hues from now on? Unlikely. But if there was ever a time to flirt with a new shade (accidentally or not), then spring is the perfect excuse.” Rachael Martin, beauty director, Grazia UK

OPI Nail Lacquer in It's a Girl!, $, available at Ulta

Essie To The Rescue UV Gel Damage Repair Nail Treatment



“My lineup of spring nail polish shades often changes, but a recent contender that has secured a top spot is Essie’s To The Rescue UV Gel Damage Repair Nail Treatment. The shade has a natural, barely-there pink hue that looks great on all nails. But it’s far more than a pretty color: it can improve visible signs of UV gel damage in just five days, thanks to a formula that contains a strengthening 3-protein complex, methylsulfonylmethane aka MSM [said to promote nail growth], and ceramides. As someone trying to restore my nails to a healthier state while still wanting a hint of color, this polish has been a game-changer. It also dries down quickly without the need for a top coat.” Vanese Maddix, freelance beauty writer

Essie To The Rescue UV Gel Damage Repair Nail Treatment, $, available at Ulta

Dazzle Dry Nail Lacquer in Checkmate



“I have a serious color crush on pastel blue (in fact, I’m known to wear it year-round), and Checkmate is among my favorites. I’m a bit picky when it comes to baby blues; too pale, and it reads as a dull, powdery grey, and too vivid gets into sky blue territory. Checkmate is a true pastel blue with cool undertones that feel as fresh as the first spring day. It’s bright without being loud and feels airy and light. Plus, I love the Dazzle Dry system for quick, DIY manicures that dry to the touch in literally five minutes.” — Karina Hoshikawa, senior writer, Refinery29

Dazzle Dry Dry Nail Lacquer in Checkmate, $, available at Dazzle Dry

Le Mini Macaron Nail Polish in Lily Rose



“Spring instantly makes me want to lean into pastels, and Lily Rose is the perfect baby pink hue that reminds me of cherry blossoms. While Le Mini Macaron is known for its easy at-home gel manicure kits, I'm equally impressed by the air-dry polishes. This formula is super long-lasting; mine remained chip-free for over a week. It also doubles as a treatment thanks to nail-fortifying biotin.” Kristina Rodulfo, content creator and beauty editor

Le Mini Macaron Nail Polish in Lily Rose, $, available at Le Mini Macaron

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Cosmic beings, this will be an exciting week to be alive because Jupiter, the planet of luck, finally stations direct in Cancer on March ...

Cosmic beings, this will be an exciting week to be alive because Jupiter, the planet of luck, finally stations direct in Cancer on March 10th after nearly four and a half months of retrograde motion. If the past few months felt slower than expected, especially around matters of home, family, emotional security, or even how you communicate your feelings, that wasn’t a cosmic punishment.

Jupiter retrograde tends to pull our growth inward before it expands outward again. You may have spent this time reconsidering where you live, how you nurture yourself, or how you show compassion in your closest relationships. Conversations might have felt moodier, more reflective, or occasionally passive aggressive because the real work was happening internally. Now that Jupiter is moving forward again, momentum begins to return in these areas of life. Even though there will still be a shadow period for a few weeks, you may notice that plans around home, relocation, emotional healing, or family matters finally start flowing more naturally.

Then, on March 11th, we reach a last quarter moon in Sagittarius, which is especially meaningful because Sagittarius is ruled by Jupiter itself. Think of this as a cosmic checkpoint, one week after the Virgo lunar eclipse shook things up. Last quarter moons are about reflection and recalibration rather than action. With Mercury still retrograde in Pisces until March 20th, the universe isn’t asking you to sprint forward just yet. Instead, this moment invites you to ask yourself what truths the eclipse revealed and what beliefs you’re ready to release so that the next chapter can begin more honestly. Sagittarius energy encourages big picture thinking, but the lesson here is pacing. You don’t need to rush simply because momentum is returning. Let the insights land first. If restlessness shows up, channel it into journaling, learning something new, or revisiting a vision for the future that feels more aligned with who you are becoming.

At the same time, we’re moving through the first full week of Venus in Aries, and the shift from Venus in Pisces to Venus in Aries is noticeable. Pisces Season can sometimes blur the line between compassion and self-sacrifice, but Venus in Aries reminds us that love also includes choosing ourselves. This energy encourages us to spoil ourselves a little more, take up space, and stop volunteering emotional labor for situations that drain us. You may feel less available for other people’s drama and more interested in being the main character of your own story, and honestly, that’s healthy. When you tend to your needs, whether that’s through rest, pleasure, or simply honoring your boundaries, you naturally show up for the collective from a place of fullness instead of depletion. In other words, self prioritization this week isn’t selfish. It’s a reset that helps you step back into the world with clearer energy and stronger intention.

Read your horoscopes for your Sun and Rising signs for the most in-depth forecast.

Aries Sun & Rising:

Aries, this week begins with momentum returning to an area of life that may have felt emotionally stalled for months. On March 10th, Jupiter stations direct in Cancer, activating your home and foundation zone. Since late fall, you may have been reassessing what security actually means to you. Some Aries’ experienced delays around moving, renovating, family plans, or even just creating a living space that feels peaceful instead of chaotic. Others may have realized that certain emotional patterns at home or in close relationships needed healing before forward movement could happen. Now that Jupiter is moving forward again, the emotional clarity you’ve been building can finally translate into action. Plans around living situations, family dynamics, or your sense of belonging may start moving again, even if the pace is still gradual while Jupiter clears its post-retrograde shadow.

Then on March 11th, the last quarter moon in Sag arrives, acting like a cosmic checkpoint. For Aries, this activates your expansion and big picture zone. Normally this energy would encourage bold leaps, spontaneous trips, or saying yes to every opportunity that promises adventure. But because Mercury is retrograde in Pisces and Jupiter only just turned direct, the wiser move is pacing yourself. If you suddenly feel the urge to escape your responsibilities or run toward the next exciting possibility, pause and ask what you might be avoiding. This moon is less about rushing toward the horizon and more about refining the beliefs and goals that will guide your next chapter. Reflection now will make your next leap much more meaningful.

The most empowering energy of the week arrives through Venus moving through your sign, as this is the first full week of Venus in Aries. Your magnetism is rising, and people may naturally gravitate toward your confidence, warmth, and boldness. This is a beautiful time to focus on self love, personal style, and reconnecting with the parts of yourself that make you feel vibrant and alive. At the same time, Venus in your sign reminds you that you don’t have to chase love or validation. Let others meet you where you are. The more you honor your own worth and choose connections with discernment and selectivity, the more the right people will step forward to celebrate you.

Taurus Sun & Rising:

Taurus, the week begins with a noticeable mental and emotional shift as Jupiter stations direct in Cancer on March 10th, activating your communication, mindset, and learning zone. Over the past four and a half months, you may have found yourself rethinking the way you speak, write, teach, or even process your thoughts. Some conversations may have stalled, projects involving writing or learning may have slowed down, or you simply needed more time to reflect before expressing what you truly meant. Now that Jupiter is moving forward again, your voice regains momentum. Ideas that have been brewing beneath the surface can begin to flow more freely, and you may notice conversations becoming clearer, warmer, and more constructive.

Then on March 11th, the last quarter moon in Sag lands in your zone of shared resources, intimacy, and generational wealth. This is a reflective checkpoint around financial partnerships, debts, investments, or emotional entanglements. With Mercury retrograde in Pisces, influencing your friendship and social network sector, the lesson is pacing. If financial or emotional matters feel complicated right now, resist the urge to force quick resolutions. Instead, use this moment to reassess where your energy and resources are going and whether those exchanges feel balanced and sustainable.

Meanwhile, the more subtle but powerful energy this week comes from Venus moving through Aries, activating your spirituality, healing, and solitude zone. You may feel drawn toward quieter pleasures and restorative practices rather than outward socializing. Time alone, reflection, or simply unplugging from the noise of the world can feel especially nourishing. Venus in Aries reminds you that self love sometimes looks like rest, privacy, and protecting your peace while deeper emotional healing unfolds behind the scenes.

Gemini Sun & Rising:

Gemini, the week opens with a welcome sense of forward motion as Jupiter ends its retrograde in Cancer on March 10th, activating your money and self-worth zone. Over the past four and a half months, you may have been rethinking how you earn, spend, and value your time. Maybe income streams felt slower to grow, maybe you had to tighten the budget a bit, or maybe you realized that certain situations weren’t paying you what your energy is actually worth.

Jupiter retrograde tends to teach us about abundance from the inside out, and now that it’s moving forward again, you may start seeing gradual improvements around financial opportunities or a renewed sense of confidence in what you bring to the table. Think of it less like winning the lottery overnight and more like realizing you’re finally charging the right price for your magic.

On March 11th, the last quarter moon in Sag lands directly in your partnership zone, acting like a cosmic checkpoint for love, collaboration, and long-term commitments. Sagittarius energy can sometimes make you want to run toward the next exciting possibility, but with Mercury still retrograde in Pisces, especially influencing your career sector, it’s wise to slow down before making major relationship decisions. This is a moment to reflect on what you’ve learned about partnership dynamics rather than rushing to define the future. In other words, you don’t need to send the dramatic “we need to talk” text just yet.

Meanwhile, the lighter and more social energy of the week comes from the first full week of Venus in Aries, activating your friendship, tech, and community zone. Invitations may pop up, group chats might suddenly come back to life, and you could feel more excited about collaborating with people who share your ideas and enthusiasm. Venus in Aries reminds you that connection should feel energizing, not draining. So say yes to the people who inspire you, laugh with you, and convince you to leave the house when you’ve been glued to your phone for too long.

Cancer Sun & Rising:

Cancer, if you feel like you just woke up from a four-month-long emotional hibernation, you’re not imagining things. On March 10th, Jupiter stations direct in your sign, and after months of inward reflection, the universe is finally nudging you forward again. Since Jupiter began its retrograde late last year, you may have been reconsidering who you are, what you want your life to look like, and how much emotional labor you’re willing to carry for others. Some Cancerians pulled back to heal, others changed their priorities entirely, and many realized that growth sometimes requires slowing down before things expand. Now, with Jupiter moving forward in your sign until June 30th, you’re stepping into a more confident version of yourself, one who trusts their instincts, sets healthier boundaries, and isn’t afraid to take up space in their own life story.

On March 11th, the last quarter moon in Sag acts like a gentle reality check around your health, routines, and teamwork dynamics. Sagittarius energy can sometimes make you want to sprint toward the next adventure, but this moon asks you to pause and evaluate whether your daily habits actually support the bigger future you’re building. If you’ve been juggling too many responsibilities or saying yes to everything, the message here is pacing. The progress you’re about to experience with Jupiter direct will last longer if your body, schedule, and work environment are sustainable.

Later in the week, as the moon moves through Aries, your career and public life sector becomes more active. You might feel a renewed urge to take initiative professionally or speak up about your ambitions. The key is balancing this drive with the emotional wisdom you gained during Jupiter’s retrograde. You’re not the same Cancer you were four months ago, and the goals you pursue now should reflect that growth. This is less about rushing ahead and more about stepping forward with intention, confidence, and a clearer sense of who you are becoming.

Leo Sun & Rising:

Leo, the week begins with a quieter but powerful shift as Jupiter stations direct in Cancer on March 10th, activating your spirituality and closure sector. Over the past four and a half months, you may have felt like progress slowed in ways you couldn’t fully explain. That’s because Jupiter retrograde tends to work behind the scenes, encouraging emotional processing, deep rest, and releasing old patterns before the next chapter begins. You might’ve spent more time reflecting, healing from past experiences, or realizing that certain habits or connections were draining your energy. Now that Jupiter’s moving forward again, the emotional clearing you’ve been doing begins to make sense. Think of this period, which lasts until June 30th (when Jupiter enters your sign for 13 months!), as the final stretch of an important healing cycle before your life starts expanding more visibly later this year.

On March 11th, the last quarter moon in Sag lights up your creativity, romance, and self-expression zone. Normally this energy would inspire bold moves in love, art, or personal projects, but with Mercury retrograde in Pisces, the wiser approach is reflection rather than rushing forward. If you’re feeling restless, ask yourself what actually brings you joy versus what simply distracts you. This moon is less about dramatic declarations and more about rediscovering what genuinely lights you up.

The mood becomes more adventurous later in the week as fiery energy builds in your expansion sector. With Venus now in Aries, you may feel the urge to explore new ideas, travel plans, or learning opportunities that broaden your perspective. The key is letting curiosity lead without forcing immediate results. After months of internal work, Leo, you’re stepping into a phase where inspiration slowly returns, and when it does, it will feel both exciting and deeply aligned with who you’ve become.

Virgo Sun & Rising:

Virgo, the week begins with a sense of forward motion returning to your future plans as Jupiter stations direct in Cancer on March 10th, activating your friendship, community, and long-term vision sector. Over the past four and a half months, you may have been rethinking your relationship with certain groups, collaborators, or social networks. Some friendships may have felt distant, group projects may have slowed down, or you might’ve realized that certain communities no longer reflect the person you’re becoming. Jupiter retrograde tends to refine your sense of belonging before it expands it again. Now that it’s direct, momentum returns. Between now and June 30th, you may reconnect with aligned communities, meet people who support your future goals, or feel more confident about the direction your dreams are taking.

On March 11th, the last quarter moon in Sag turns your attention toward home, family, and emotional foundations. After last week’s lunar eclipse in your sign, this moment acts like a grounding checkpoint. Sagittarius energy can make you want to keep moving forward quickly, but this moon asks you to slow down and integrate everything that’s recently shifted in your life. With Mercury still retrograde in Pisces, influencing your partnership sector, conversations with loved ones may still need patience and care. The lesson here is not rushing decisions about living situations or family matters until you feel emotionally settled.

As the week unfolds, Venus in Aries’ energy builds in your intimacy and transformation zone. This can bring deeper conversations around trust, shared resources, or emotional vulnerability. You may find yourself craving more honesty and depth in your connections, and that’s a healthy sign of growth. The more you allow space for transparency, both with yourself and others, the more empowered you’ll feel moving forward from the intense but liberating eclipse energy you just experienced.

Libra Sun & Rising:

Libra, the energy shifts noticeably this week as Jupiter stations direct in Cancer on March 10th, activating your career, reputation, and legacy sector. Over the past four and a half months, you may have felt like your professional life was moving in slow motion. Projects could have taken longer than expected, leadership opportunities may have required more patience, or you might have been questioning what success actually means to you now. Jupiter retrograde here wasn’t blocking your progress, it was helping you refine your direction. Now that it’s moving forward again, momentum around your career and public visibility begins to build. Between now and June 30th, you may find doors opening, recognition increasing, or a clearer sense of purpose guiding your professional path.

Then on March 11th, the last quarter moon in Sag acts as a reflective checkpoint in your communication and mindset sector. After the intensity of the recent eclipse season, this moon encourages you to slow down and reconsider the way you’re thinking about your future plans. Sagittarius energy can make everything feel urgent or exciting, but with Mercury still retrograde in Pisces, especially influencing your routines and daily work life, the wiser move is reflection. If conversations feel slightly off or plans shift unexpectedly, treat it as useful feedback rather than a setback.

Meanwhile, relationship energy is heating up as Venus in Aries’ energy continues to activate your partnership zone. This can bring more passion, directness, and honesty into your closest connections. You may notice that you’re less interested in tiptoeing around difficult conversations and more willing to say what you actually feel. While that might feel intense at times, it can also be refreshing. When both people show up authentically instead of trying to maintain perfect harmony, the result is often a deeper and more exciting connection.

Scorpio Sun & Rising:

Scorpio, the energy shifts in a big picture way this week as Jupiter ends its retrograde in Cancer on March 10th, activating your expansion and higher learning sector. Over the past four and a half months, you may have been reconsidering where your life is headed, questioning certain beliefs, or feeling like plans involving travel, publishing, education, or entrepreneurship were slower to unfold than expected. Jupiter retrograde in this area tends to ask deeper questions first: What kind of life actually excites you? What experiences help you grow rather than just keep you busy?

Now that Jupiter is moving forward again, the answers you’ve been reflecting on begin to translate into action. Between now and June 30th, opportunities to broaden your world may start appearing, whether through travel, learning, or simply saying yes to paths that feel more aligned with your long-term vision.

Then on March 11th, the last quarter moon in Sag lands in your money and self-worth sector, acting as a reality check around finances and energy exchanges. Sagittarius energy can make you want to take bold risks or spend freely in the name of adventure, but with Mercury still retrograde in Pisces, influencing your creativity and romance sector, pacing yourself is key. This moon invites you to reflect on what abundance actually means to you and whether your financial choices support the life you’re building. Instead of rushing into new commitments, take this moment to adjust your priorities so your resources align with your values.

Meanwhile, fiery energy continues to build in your wellness and daily routine sector. This is the first full week of Venus in Aries, encouraging you to bring more pleasure and care into your everyday life. Whether that means improving your schedule, creating healthier habits, or simply finding joy in small rituals, the goal is to fall in love with taking care of yourself. When your routines feel nourishing instead of draining, Scorpio, everything else in your life starts flowing more smoothly too.

Sagittarius Sun & Rising:

Sag, if the past few months felt like someone secretly put your life on “buffering mode,” you weren’t imagining it. On March 10th, Jupiter stations direct in Cancer, and since Jupiter happens to be your ruling planet, this shift lands a little louder for you than for most signs. Over the past four and a half months, Jupiter retrograde has been activating your intimacy, shared resources, and merging sector, which basically means the universe has been forcing you to deal with the deep stuff instead of just booking another flight and calling it growth. You may have been rethinking financial partnerships, confronting trust issues, or realizing that certain emotional dynamics were heavier than you wanted to admit. The good news is that now Jupiter is moving forward again, and between now and June 30th, the insights you gained can finally translate into healthier boundaries, smarter financial decisions, and relationships that actually feel mutual instead of confusing.

Then on March 11th, the last quarter moon in your sign arrives like a cosmic mirror. Normally a Sag moon would have you itching to make a bold decision, announce a new life plan, or dramatically reinvent yourself overnight. But with Mercury still retrograde in Pisces, especially stirring things up in your home zone, the smarter move is reflection rather than impulsive action. If you suddenly feel the urge to run away from responsibilities or declare a completely new direction for your life at 2 a.m., maybe sit with that feeling for a moment. This moon is less about making the leap and more about asking yourself what you actually believe about your path now.

Meanwhile, Venus in Aries is quietly becoming the highlight of your week. This is the first full week of Venus moving through your romance and joy sector, and honestly, it’s a vibe. After all the emotional processing of Jupiter retrograde, this energy reminds you that life isn’t only about deep realizations and existential growth. It’s also about fun, flirting with possibilities, and doing things simply because they make you feel alive. Just be careful not to turn every exciting moment into a full-blown life decision. You can enjoy the spark without immediately setting the entire forest on fire.

Capricorn Sun & Rising:

Capricorn, if your relationship life has felt like a long group project where you somehow ended up doing most of the work… congratulations, that cosmic phase is finally shifting. On March 10th, Jupiter stations direct in Cancer, activating your partnership and marriage sector. Over the past four and a half months, Jupiter retrograde may have made you rethink the dynamics in your closest relationships. Some Capricorns realized they were over-functioning, carrying emotional labor, or trying to keep everything stable while quietly feeling drained. Others may have had delays around commitments, collaborations, or business partnerships. The retrograde wasn’t blocking love or connection, it was asking you to redefine what mutual effort actually looks like. Now that Jupiter is moving forward again, momentum returns. Between now and June 30th, healthier partnerships and more balanced collaborations can begin to take shape.

Then on March 11th, the last quarter moon in Sag lights up your rest, closure, and subconscious sector. Sagittarius energy usually makes people want to chase adventure or drop a big philosophical realization on everyone in the group chat, but this moon is asking you to slow down instead. With Mercury still retrograde in Pisces, influencing your communication zone, your mind may be processing a lot behind the scenes. If you feel the urge to withdraw, nap, journal, or simply avoid unnecessary drama, that’s actually the healthiest move. Think of this moon as a quiet cosmic checkpoint rather than a moment to push yourself harder.

Meanwhile, the louder energy of the week comes from Venus in Aries, now in its first full week activating your home zone. Translation: your private life is where the action is. You might feel inspired to redecorate, move furniture around like you’re on a home makeover show, or simply protect your peace with a little more intensity than usual. Venus in Aries reminds you that comfort and emotional safety are forms of luxury too. And honestly, Capricorn, after everything you’ve been holding together lately, choosing rest, beauty, and a drama free environment is not only allowed… it’s necessary.

Aquarius Sun & Rising:

Aquarius, if your daily life has felt like one long to-do list that somehow keeps regenerating itself like a video game villain, there’s finally a shift in the air. On March 10th, Jupiter stations direct in Cancer, activating your work, wellness, and routine sector. Over the past four and a half months, Jupiter retrograde may have slowed down projects, forced you to rethink your schedule, or revealed that some of your habits were… let’s say not exactly sustainable. Maybe you took on too much at work, maybe your sleep schedule went rogue, or maybe you realized that being productive 24/7 isn’t actually the personality trait you want it to be. The good news is that with Jupiter now moving forward, the adjustments you’ve been making can start producing real results. Between now and June 30th, improvements in your workflow, health habits, or team dynamics can help your life feel a lot more manageable.

Then on March 11th, the last quarter moon in Sag lights up your friendship and community sector. Sagittarius energy loves big plans, spontaneous hangouts, and group adventures, but with Mercury still retrograde in Pisces stirring things up in your money and values zone, the lesson this week is pacing. If your social calendar suddenly fills up or someone pitches a grand collaborative idea, take a moment before committing. This moon is less about rushing into every exciting opportunity and more about asking whether those connections and projects actually support your long-term vision.

Meanwhile, Venus in Aries is bringing the fun back into your social life. This is the first full week of Venus activating your realm of communication, and it can make you more playful, witty, and socially magnetic than usual. Text threads might get livelier, new conversations could spark unexpected chemistry, and you may feel more inspired to share your thoughts without overthinking every word. Just remember, Aquarius, not every interesting idea needs to become a full-scale project immediately. Sometimes it’s enough to enjoy the conversation and see where it leads.

Pisces Sun & Rising:

Pisces, if your love life, creativity, or general “spark for life” has felt a little muted over the past few months, there’s a reason for that cosmic slowdown. On March 10th, Jupiter stations direct in Cancer, activating your romance, joy, and self-expression sector. Since late fall, Jupiter retrograde may have had you rethinking what actually brings you happiness instead of just keeping you busy. Maybe dating felt confusing, a creative project stalled, or you realized you’ve been pouring energy into things that weren’t truly lighting you up. Jupiter retrograde tends to refine your definition of joy before expanding it again. Now that it’s moving forward, the vibe shifts. Between now and June 30th, you may notice more opportunities for romance, creativity, and genuine fun returning to your life.

Then on March 11th, the last quarter moon in Sag lands in your career and legacy sector, acting like a cosmic reality check around your ambitions. Sagittarius energy loves big dreams and bold declarations, but with Mercury still retrograde in your sign, the wiser move is reflection rather than rushing toward a major professional decision. If you suddenly feel like announcing a brand-new life plan or pivoting dramatically, maybe give yourself a few days to think it through. This moon is about refining your vision, not launching the entire mission just yet.

Meanwhile, Venus in Aries is activating your money and self-worth zone, and this is the first full week of that transit. The message here is simple but powerful: know your value. You may feel more motivated to advocate for yourself financially, price your work more confidently, or invest in things that genuinely make you feel good. Venus here also reminds you that abundance isn’t just about numbers in a bank account, it’s about recognizing the worth of your time, energy, and creativity. When you treat yourself like you’re valuable, Pisces, the world tends to follow your lead.

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Your March Horoscope 2026 Is Here



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At the  NAACP Image Awards  last weekend, actress  Sophia Bush  said what needed to be said, and she did not hold back. Speaking to Refin...

At the NAACP Image Awards last weekend, actress Sophia Bush said what needed to be said, and she did not hold back. Speaking to Refinery29’s Kathleen Newman-Bremang, Bush delivered an urgent message to her fellow white women about Black culture and showing up for Black communities.

Bush made the impassioned statement, which has since gone viral, standing beside her best friend and business partner, Nia Batts. She also shared the clip to her Instagram account and said in her caption, “Ten toes down, always.” Her full remarks are below.

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Ulta's 21 Days of Beauty sale  — one of the year’s most highly anticipated shopping events — is back for spring, and the deals are bette...

Ulta's 21 Days of Beauty sale — one of the year’s most highly anticipated shopping events — is back for spring, and the deals are better than ever before. From March 6 until March 26, there will be flash sales every day with 50% off different products, from makeup and skincare to hair and beauty tools
 
But here's the exciting twist: Alongside these daily 24-hour markdowns, the retailer is adding Weekly Beauty Steals, giving you an entire seven days to snag discounts on cult favorite products. In other words, this is the perfect opportunity to score an excellent deal on everything you've been eyeing for your beauty cabinet, including investment purchases and holy grail restocks. 
 
With three whole weeks of epic beauty offers, there’s a lot to choose from. Luckily, our team of editors has combed through the entire sale calendar to highlight the deals truly worth your attention — and your money. Expect rare discounts on everything from premium hairstyling tools to signature scents, and first-time savings on new-to-sale brands like Medicube, Half Magic, Milk Makeup, Farmacy, and many others. 

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission.

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Live Tinted HUESTICK Complexion Stick  


Date: Week of March 6–March 12 

A few swipes of Live Tinted's bestselling Huestick is all you need to achieve buildable, medium-to-full coverage with a soft, matte finish that lasts all day. Plus, you can use lighter shades to highlight and darker ones to contour. 

MAC Cosmetics Glow Play Cushiony Blush 


Date: March 6 

IMO, this is a highly underrated blush — and if you haven’t tried it yourself, don’t miss out on doing so while it’s half off.  
Its powder-meets-cream texture reminds me of Glossier Cloud Paint Plush Blush The trick, in my experience, comes down to how you apply it: I like a dense, tapered blush brush, which grabs just enough pigment and blends it out into a soft, diffused wash of color. 

Medicube Zero Pore Pad 


Date: March 7 

Our beauty director raved about Medicube’s Zero Pore Pads, which “worked magic” on her skin’s tone and texture, thanks to its combination of two exfoliating acids — lactic and salicylic — which gently fade hyperpigmentation and keep breakouts at bay. We’ll be stocking up. 

St. Tropez Self Tan Express Bronzing Mousse 


Date: March 8 

This bestselling self-tanner is a classic for a reason: It works in as short as an hour to bestow a natural (and never orange) tan. Word to the wise: Avoid paying for a spray tan later this year and snap this up while it’s on sale. 

Briogeo Scalp Revival Charcoal + Coconut Oil Micro-Exfoliating Scrub Shampoo 

 
Date: March 9 

Another modern classic is Briogeo’s fan-favorite Scalp Revival scrub, which lends a minty-fresh sensation to roots without overstripping. Flakes, grease, and buildup? We don’t know her. 

Kate Somerville EradiKate 3% Sulfur Daily Foaming Cleanser 


Date: March 12 

Kate Somerville’s EradiKate range is among my most tried-and-true products for keeping my skin clear and balanced. While this daily cleanser is pricey, it's much kinder to my wallet when it’s on sale for $23. My pores look visibly minimized when I consistently use this, thanks to the oil-absorbing sulfur in the formula. 

First Aid Beauty KP Bump Eraser Body Scrub with 10% AHA 


Date: Week of March 13–March 19 

I’ve tried endless body scrubs and peels in an effort to treat my keratosis pilaris (aka rough skin texture or bumps), and nothing has worked better than First Aid Beauty’s KP Bump Eraser. In addition to pumice beads (which provide physical exfoliation), I’m convinced the gamechanger is the 10% alpha hydroxy acid (a blend of glycolic & lactic acids), which adds chemical exfoliation to achieve touchably smoother skin after a single use.  

Farmacy Green Clean Cleansing Balm 


Date: March 13 

I’ve converted everyone and their mother (including my own mom!) to Farmacy’s Green Clean Cleansing Balm, which is making its Ulta 21 Days of Beauty sale debut this month. Nothing I've tried works better to melt away every morsel of makeup and dirt, but it doesn’t leave any greasy residue behind.  

Anastasia Beverly Hills Clear Brow Gel


Date: March 14 

Anastasia Beverly Hills’ bestselling clear gel is perfect for getting a lifted, laminated brow-like effect, and offers soft, long-lasting hold that won’t budge all day. 

Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint 


Date: March 15 

Milk Makeup’s new skin tint offers sheer coverage with a dewy finish, and is made with hyaluronic acid, niacinamide, and squalane to offer long-lasting hydration and skin barrier support. “This skin tint feels virtually weightless, and just a pea-sized amount is enough to blur redness and dark marks,” says our beauty director of the stuff. 

Half Magic Glitterpuck Pressed Glitter


Date: March 15

This is my favorite glitter right now. The texture is unlike anything I’ve tried — it almost feels wet and cooling as you apply it — and the finish is the prettiest, most ethereal veil of sparkle. Plus, the amount you get is surprisingly generous — mine has easily lasted me for months.

T3 Aire IQ Intelligent Hair Dryer 


Date: March 17 

To call T3 Aire IQ simply another hair dryer is a bit like calling an Hermès Birkin a purse. This smart dryer automatically adjusts heat and airflow to your hair texture and has a built-in memory feature that saves your presets for next time.  

DHC Deep Cleansing Oil 


Date: March 18 

This Japanese drugstore staple is easily one of the best oil cleansers I’ve ever tried. It has a decadent, silky texture — thanks in large part to olive oil as the primary ingredient — which leaves my skin feeling softer after rinsing. I’ll be stocking up on the jumbo 6.7 ounce bottle (a steal at under $16), which will easily last me months. 

Bumble and bumble Heat Shield Thermal Protection Hair Mist 


Date: March 19 

“An ounce of prevention is worth a pound of cure” is exactly how this Bumble and bumble heat protectant functions in my routine. The formula is ultra-lightweight, so it never weighs down my bob, while still conditioning, smoothing frizz, and boosting elasticity. It also doubles as a hair fragrance, thanks to notes of blood orange, orchid, and blonde woods. 

IGK Good Behavior Spirulina Protein Smoothing Spray 


Date: March 20 

I’ve gone through multiple cans of IGK’s Good Behavior, which is really like four hair products in one; it’s a heat protectant, smoothing treatment, shine mist, and fragrance all in one. A viral bestseller doesn’t always live up to the hype, but in this case, it’s well-deserved. 

Billie Eilish Eilish Eau de Parfum 

 
Date: March 21 

Billie Eilish’s suite of perfumes are total compliment magnets — just take it from our beauty director, who has been loving No. 3 this year. If you have yet to experience the artist’s fragrances, it makes sense to start with the OG Eilish Eau de Parfum. Her original amber gourmand, layered with sugared petals, creamy vanilla, and warm musk, is half off on the 21st only — but we have a feeling you’ll love it so much, you’ll gladly repurchase at full price. 

The Ordinary UV Filters SPF 45 Serum 


Date: March 23 

The Ordinary’s sunscreen serum is every bit as good as you think it would be, and it's all down to its hydrating, serum-like texture that lends broad-spectrum SPF 45 protection while being non-comedogenic (less likely to clog pores) and friendly under makeup. “It gives my skin a juicy, dewy finish similar to some Korean sunscreens I've tried — but at a fraction of the price,” says our beauty director. 

Redken Naked Gloss Lightweight Hair Oil


Date: March 25 

Fans of hair oil, rejoice. Redken’s bestselling Naked Gloss is on sale for the first time at Ulta and is a one-stop-shop for boosting shine, enhancing color vibrancy, smoothing frizz, and adding heat protection. Plus, I love that it can be used on dry hair as well as a quick solve for flyaways and dull strands. 

DIBS Beauty Go To Glossy Balm 


Date: Week of March 20–March 26 

Your new emotional support lip gloss is here, and half off for an entire week (!) to close out Ulta’s 21 Days of Beauty. With antioxidant-rich cherry kernel oil as its hero ingredient, we’re confident saying that this shimmery lippie feels every bit as good as it looks. 

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PARIS, FRANCE – MARCH 04: Bei Suan wears white Courrèges polo neck top, white mini skirt, white Courrèges bag, red Courrèges heels, outsid...

PARIS, FRANCE – MARCH 04: Bei Suan wears white Courrèges polo neck top, white mini skirt, white Courrèges bag, red Courrèges heels, outside Courrèges, during Day Three of Paris Fashion Week – Womenswear Fall/Winter 2026/2027 on March 04, 2026 in Paris, France. (Photo by Claudio Lavenia/Getty Images)

On TikTok, Taylor Migliazzo Simon popularized the ‘Unexpected Red Theory’ in 2024, proving that the primary color can surprisingly make even the most chaotic spaces look cohesive. Of course, the concept of adding a pop of red here and there is nothing new. But years later, it continues to feel more prevalent than ever as the street style set rely on the splashy shade to elevate any and every outfit.

The attendees at Paris Fashion Week provide photographic proof that the theory works IRL. Fashionistas are having fun mixing sequin skirts (during the daytime, might I add) with red cardigans. They’re also reviving classic trench coats with red crewnecks peeking out from underneath.

You can join in on the fun, too. Simply incorporate a pop of red into any area of your life. It could be a pillow on your couch or a handbag with an all-black outfit — you name it. The vibrant hue instantly makes everything in its orbit look better.

Of course, we’re here for the fashion. Sartorially speaking, there really are no rules. The theory works with everything. Let’s say you’re wearing your go-to denim shorts paired with a coordinating jean jacket. Pop on a red baseball cap or red sneakers and — voilà — an effortlessly cool look is born. If you’re looking for an easy entry point, shoes are the safest route to go, whether it’s a trainer, flat, or a kitten heel.

Have fun planning and shopping your own ‘Unexpected Red Theory’ look with inspiration from Paris Fashion Week below.

The Spark of Fun

PARIS, FRANCE – MARCH 03: A guest wears blonde hair, brown tinted aviator sunglasses, a navy and bright blue plaid checkered print pattern cotton knot neck / puffly sleeves blouse shirt, a red ribbed knit wool sweater from Coco Y Maria, a gold metallic sequin midi skirt, a blue dark leather handbag, black and brown snake print pattern leather flip flop sandals, outside Dior, during Paris Fashion Week – Womenswear Fall/Winter 2026/2027, on March 03, 2026 in Paris, France (Photo by Edward Berthelot/Getty Images)

As we shift from winter to spring, tying a cardigan around your waist is not only a chic look that’s fun to look at. It’s also a functional one that will keep you prepared for unpredictable weather. Bonus points: This spring is all about the party skirt. There’s no need to wait until sunset to whip out those sequins, feathers, and fringe.

The Timeless Touch

PARIS, FRANCE – MARCH 03: A person is seen wearing black sunglasses, a red v-neck sweater, a taupe trench coat, black trousers, and black pointed-toe heeled boots, while carrying a black patent leather handbag during Day Two of Paris Fashion Week – Womenswear Fall/Winter 2026/2027 on March 03, 2026 in Paris, France. (Photo by 305pics/Getty Images)

You can never go wrong with a strong arsenal of classics in your wardrobe. Be sure to add a tomato red sweater to your collection for an easy way to breathe new life into those staples.

The Mighty Minis

PARIS, FRANCE – MARCH 04: Bei Suan wears white Courrèges polo neck top, white mini skirt, white Courrèges bag, red Courrèges heels, outside Courrèges, during Day Three of Paris Fashion Week – Womenswear Fall/Winter 2026/2027 on March 04, 2026 in Paris, France. (Photo by Claudio Lavenia/Getty Images)

Bring a red shoe into the fold of an all-white look to turn minimalist staples into a maximized photo-ready moment. Opt for a kitten heel for a bit of added height without the aching pain.

The Denim Darling

PARIS, FRANCE – MARCH 03: A guest wears blue denim jacket with a hood, matching blue wide shorts, red cap, black mini bag, sunglasses, light pink and purple stripped tie tied over her hips and red high heel boots during Day Two of Paris Fashion Week – Womenswear Fall/Winter 2026/2027 on March 03, 2026 in Paris, France. (Photo by Raimonda Kulikauskiene/Getty Images)

Double up on denim and the red accents for street style-level fun. If you’re over boot season, swap them for an equally cool pair of red sneakers.

The Sport Star

PARIS, FRANCE – MARCH 03: A guest wears short dark brown bob haircut, black and red aviator sunglasses, a red orange nylon hooded pullover jacket with white piping and white printed text, a blue denim high neck shirt, a dark yellow ribbed knit turtleneck sweater, charcoal gray tailored suit trousers / pants, a brown suede shoulder bag, blue and black fabric sneakers shoes from Nike, outside Marie Adam-Leenaerdt, during Paris Fashion Week – Womenswear Fall/Winter 2026/2027, on March 03, 2026 in Paris, France (Photo by Edward Berthelot/Getty Images)

Speaking of sneakers, go full on sports mode by working a track jacket in with wardrobe essentials. It’s the fastest way to add a sense of cool-girl ease to a timeless look.

The Lucky Layers

PARIS, FRANCE – MARCH 03: Coco Schiffer wears black sunglasses, a black knit sweater, a red knit turtleneck top, gold rings, a beige woven flared short skirt with long train, a white leather handbag, white leather loafers pumps heels shoes, outside Marie Adam-Leenaerdt, during Paris Fashion Week – Womenswear Fall/Winter 2026/2027, on March 03, 2026 in Paris, France (Photo by Edward Berthelot/Getty Images)

Without the red turtleneck, this outfit is cute. But with the bright contrasting hue it goes from being a nice look to a subtly chic statement maker that makes heads turn.

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