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== Steps ==
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== Steps ==
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===Defining Your Marketing Goals===
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===Defining Your Marketing Goals===
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#Realize that your practice is a business first. Odds are you're getting into the alternative health business because you have a talent for helping people. You may be a gifted acupuncturist or masseuse, and that will serve you well in the business world. However, when it comes down to it, your alternative health business is just that: a business. This means that you'll have to figure out how to properly run a functioning small business, including everything from bookkeeping to marketing to complying with regulations. Starting with this mindset will save you a lot of headaches later on.
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#Realize that your practice is a business first. Odds are you're getting into the alternative health business because you have a talent for helping people. You may be a gifted acupuncturist or masseuse, and that will serve you well in the business world. However, when it comes down to it, your alternative health business is just that: a business. This means that you'll have to figure out how to properly run a functioning small business, including everything from bookkeeping to marketing to complying with regulations. Starting with this mindset will save you a lot of headaches later on.[[Image:Market Your Alternative Health Business Step 1 Version 2.jpg|center]]
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#Create a Vision/Mission Statement to determine the direction of your business. Once you know what you stand for and where you are going, all business decisions can be made on the basis of whether they support your vision or not.<ref>http://www.enlightenedmarketing.com/11-ways-to-grow-your-holistic-business/</ref>[[Image:Market Your Alternative Health Business Step 2 Version 2.jpg|center]]
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#Create a Vision/Mission Statement to determine the direction of your business. Once you know what you stand for and where you are going, all business decisions can be made on the basis of whether they support your vision or not.<ref>http://www.enlightenedmarketing.com/11-ways-to-grow-your-holistic-business/</ref>[[Image:Market Your Alternative Health Business Step 2 Version 2.jpg|center]]
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#Think about your ideal client. It is not just about finding a certain population, like athletes, to work on. It is about finding clients who will have the same philosophy about health and healing as you do. What does your ideal client value?<ref>http://www.enlightenedmarketing.com/11-ways-to-grow-your-holistic-business/</ref>[[Image:Market Your Alternative Health Business Step 3 Version 2.jpg|center]]
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#Think about your ideal client. It is not just about finding a certain population, like athletes, to work on. It is about finding clients who will have the same philosophy about health and healing as you do. What does your ideal client value?<ref>http://www.enlightenedmarketing.com/11-ways-to-grow-your-holistic-business/</ref>[[Image:Market Your Alternative Health Business Step 3 Version 2.jpg|center]]
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#Write a blog. On your website, create a section devoted to a regular blog. This is a great way to keep customers engaged with new content and let them know about developments in the business. Work from your business strategy to figure out what your customers might want to read and elaborate these ideas into frequent blog posts. Try to use catchy titles like "Ten Tips to Reduce Stress" or "How to Take Charge of Your Life." If your content is good, it will be shared around the internet, drawing in more customers.<ref>http://www.gemwriting.co.uk/content-marketing-tips-for-coaches-and-therapists/</ref>[[Image:Market Your Alternative Health Business Step 12.jpg|center]]
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#Write a blog. On your website, create a section devoted to a regular blog. This is a great way to keep customers engaged with new content and let them know about developments in the business. Work from your business strategy to figure out what your customers might want to read and elaborate these ideas into frequent blog posts. Try to use catchy titles like "Ten Tips to Reduce Stress" or "How to Take Charge of Your Life." If your content is good, it will be shared around the internet, drawing in more customers.<ref>http://www.gemwriting.co.uk/content-marketing-tips-for-coaches-and-therapists/</ref>[[Image:Market Your Alternative Health Business Step 12.jpg|center]]
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#Share customer stories. Throughout your interactions with customers, you'll come across those whose lives have been deeply affected by your business and its services. Ask these customers if they would be willing to share their story or let you share it with other customers. Look for success stories and, in general, good stories to tell in your marketing campaigns. Having an endorsement by a satisfied customer is more effective than any other advertisement you can make.<ref>http://www.gemwriting.co.uk/content-marketing-tips-for-coaches-and-therapists/</ref>[[Image:Market Your Alternative Health Business Step 13.jpg|center]]
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#Share customer stories. Throughout your interactions with customers, you'll come across those whose lives have been deeply affected by your business and its services. Ask these customers if they would be willing to share their story or let you share it with other customers. Look for success stories and, in general, good stories to tell in your marketing campaigns. Having an endorsement by a satisfied customer is more effective than any other advertisement you can make.<ref>http://www.gemwriting.co.uk/content-marketing-tips-for-coaches-and-therapists/</ref>[[Image:Market Your Alternative Health Business Step 13.jpg|center]]
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#Focus on customer relationships. The best way to generate business is through repeat customers and personal referrals. This means that you'll have to devote your full attention to each and every client. Focus on their needs, provide excellent service, and educate them about the service you are providing. This will give them a reason, and the tools they need, to refer your services to all of their friends and family.
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#Focus on customer relationships. The best way to generate business is through repeat customers and personal referrals. This means that you'll have to devote your full attention to each and every client. Focus on their needs, provide excellent service, and educate them about the service you are providing. This will give them a reason, and the tools they need, to refer your services to all of their friends and family.[[Image:Market Your Alternative Health Business Step 14.jpg|center]]
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#Network at every opportunity. At every chance you get, try to work your business into a conversation. The conversation doesn't have to be about health or even about business, but just start talking to someone and direct the conversation towards your business organically. In any event, always be ready with your pitch (a condensed description of what your business offers) and a business card. This is especially important at networking events, like trade shows, but can also be useful in your daily life. When you've made a connection, nurture the relationship by passing customers their way when you get the chance; perhaps they will do the same for you.<ref>http://www.enlightenedmarketing.com/11-ways-to-grow-your-holistic-business/</ref>[[Image:Market Your Alternative Health Business Step 15.jpg|center]]
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#Network at every opportunity. At every chance you get, try to work your business into a conversation. The conversation doesn't have to be about health or even about business, but just start talking to someone and direct the conversation towards your business organically. In any event, always be ready with your pitch (a condensed description of what your business offers) and a business card. This is especially important at networking events, like trade shows, but can also be useful in your daily life. When you've made a connection, nurture the relationship by passing customers their way when you get the chance; perhaps they will do the same for you.<ref>http://www.enlightenedmarketing.com/11-ways-to-grow-your-holistic-business/</ref>[[Image:Market Your Alternative Health Business Step 15.jpg|center]]
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