Steps
| ←Older revision | Revision as of 23:48, 30 October 2019 | ||
| Line 10: | Line 10: | ||
|
#* Do a quick search on Google to find some inspiration.
|
#* Do a quick search on Google to find some inspiration.
|
||
|
#* Consider using your own name for your brand. However the drawback to using your own name is that could take time for your name to come up on the first page of Google simply because people don't know you yet and more likely to search for keywords like "Houston photographer" and domains which includes these keywords will most likely show up first. But once you build a network of clients and backlinks Google will soon start placing you higher in search results. Whether you use your business name, full personal name or targeted keywords, make sure you stick with it because it will be much harder in the future to change it.
|
#* Consider using your own name for your brand. However the drawback to using your own name is that could take time for your name to come up on the first page of Google simply because people don't know you yet and more likely to search for keywords like "Houston photographer" and domains which includes these keywords will most likely show up first. But once you build a network of clients and backlinks Google will soon start placing you higher in search results. Whether you use your business name, full personal name or targeted keywords, make sure you stick with it because it will be much harder in the future to change it.
|
||
| − |
#Design your logo. If you're not into Photoshop, the best thing to do is go on eLance or Freelancer.com and choose a designer to do your logo. This should save you lots of time allowing you to concentrate on other areas of creating your website.[[Image:Set Up a Photographer's Website Step 3 Version 2.jpg|center]]
|
+ |
#Design your logo. If you're not into Photoshop, the best thing to do is go on eLance or Freelancer.com and choose a designer to do your logo. This should save you lots of time allowing you to concentrate on other areas of creating your website. This video tutorial shows you [https://www.youtube.com/watch?v=k3QaZDrBvN4 how to easily make a photography logo in photoshop.][[Image:Set Up a Photographer's Website Step 3 Version 2.jpg|center]]
|
|
#Organise your portfolio. Once you've chosen your logo, spend the rest of the week preparing your media. These are your banners, headings and any kind of graphics you'll need on your site. Also make sure you organise your portfolio on your computer per sub-genre for example: Portraits, Landscapes, Wildlife etc. This could save you time when searching for that great picture you took to showcase on your front page slider. A well organised website starts with a well organised desktop.[[Image:Set Up a Photographer's Website Step 4 Version 2.jpg|center]]
|
#Organise your portfolio. Once you've chosen your logo, spend the rest of the week preparing your media. These are your banners, headings and any kind of graphics you'll need on your site. Also make sure you organise your portfolio on your computer per sub-genre for example: Portraits, Landscapes, Wildlife etc. This could save you time when searching for that great picture you took to showcase on your front page slider. A well organised website starts with a well organised desktop.[[Image:Set Up a Photographer's Website Step 4 Version 2.jpg|center]]
|
||
|
#Prepare your media. If you want to promote an offer, design its banner now. If you want to include a Newsletter on your website, consider creating the header graphics. Once you're ready to create your content, these will come in handy to fill in the gaps and give your site that extra visual oomph.[[Image:Set Up a Photographer's Website Step 5 Version 2.jpg|center]]
|
#Prepare your media. If you want to promote an offer, design its banner now. If you want to include a Newsletter on your website, consider creating the header graphics. Once you're ready to create your content, these will come in handy to fill in the gaps and give your site that extra visual oomph.[[Image:Set Up a Photographer's Website Step 5 Version 2.jpg|center]]
|
||
| Line 16: | Line 16: | ||
|
#* If you register your domain with a different site than your hosting account make sure your Nameservers point to your account. If you don't want to worry about this just choose one company for both your domain and hosting accounts.
|
#* If you register your domain with a different site than your hosting account make sure your Nameservers point to your account. If you don't want to worry about this just choose one company for both your domain and hosting accounts.
|
||
|
#* On the welcome email, click on the cpanel link and install Wordpress. Before installing Wordpress make sure you choose the www option and leave the install root folder field empty (delete wp). That's it! You're ready to roll and the fun now begins.
|
#* On the welcome email, click on the cpanel link and install Wordpress. Before installing Wordpress make sure you choose the www option and leave the install root folder field empty (delete wp). That's it! You're ready to roll and the fun now begins.
|
||
| − |
#Choose a Wordpress theme. As your logo design, the theme is the first thing people see when they visit your site. Wordpress is the platform, sort of like the basis of your home. The wordpress theme is the design layer that dresses your site, like the walls and decorations in your home. There are lots of choices here, from free to premium, each with its own pros and cons. There are plenty of free wordpress themes that are suitable for photographers. You can either install a theme from within wordpress themes page, or download one from any website and upload it to wordpress. Free designs are usually not so great if you're a perfectionist or want a very specific look, you might need to look at paid options. These usually come packed with features and options and look usually much better, hence make you look more professional. You can find some really great themes at Themeforest or Elegant Themes. Just Google "wordpress themes" and get ready to get inspired. Add the word "free" to look at free wordpress designs. Whatever you pick make sure it matches your photography genre, your logo and the colour palette you prefer.[[Image:Set Up a Photographer's Website Step 7 Version 2.jpg|center]]
|
+ |
#Choose a Wordpress theme. As your logo design, the theme is the first thing people see when they visit your site. Wordpress is the platform, sort of like the basis of your home. The wordpress theme is the design layer that dresses your site, like the walls and decorations in your home. There are lots of choices here, from free to premium, each with its own pros and cons. There are plenty of free wordpress themes that are suitable for photographers. You can either install a theme from within wordpress themes page, or download one from any website and upload it to wordpress. Free designs are usually not so great if you're a perfectionist or want a very specific look, you might need to look at paid options. These usually come packed with features and options and look usually much better, hence make you look more professional. You can find some really great themes at Themeforest or Elegant Themes. Just Google "wordpress themes" and get ready to get inspired. Add the word "free" to look at free wordpress designs. Whatever you pick make sure it matches your photography genre, your logo and the colour palette you prefer. This video walks through [http://www.example.com ''10 great photography website designs'''] to give you some tips and inspiration[[Image:Set Up a Photographer's Website Step 7 Version 2.jpg|center]]
|
| − |
#Once you choose your theme and have installed it,
|
+ |
#Once you choose your theme and have installed it, it's time to get your website published. You can either click on Posts, Pages and delete the built in content that comes with the theme and create your own content, or use the template pages to create your own.[[Image:Set Up a Photographer's Website Step 8 Version 2.jpg|center]]
|
|
#* Go to Settings > General enter your site title, email address and pick your other options.
|
#* Go to Settings > General enter your site title, email address and pick your other options.
|
||
|
#* Go to Settings > Reading and choose whether your front page will display your latest posts or a specific page. Choose your pages here. If you haven't created any page yet, go create one now and choose it here later. Experiment with the other options here as well.
|
#* Go to Settings > Reading and choose whether your front page will display your latest posts or a specific page. Choose your pages here. If you haven't created any page yet, go create one now and choose it here later. Experiment with the other options here as well.
|
||
| Line 42: | Line 42: | ||
|
#Add your Menu. Define what is important for your customers and build your menu. Assign your menu to your theme's allowed locations. These will probably be: About, Bookings, External links, Portfolio, Contact etc.[[Image:Set Up a Photographer's Website Step 10 Version 2.jpg|center]]
|
#Add your Menu. Define what is important for your customers and build your menu. Assign your menu to your theme's allowed locations. These will probably be: About, Bookings, External links, Portfolio, Contact etc.[[Image:Set Up a Photographer's Website Step 10 Version 2.jpg|center]]
|
||
|
#Your photography site is now armed with the industries top tools and all you need to get your site off the ground. Build pages to add more info about who you are, create a blog page and choose Blog from the template option on the right of the Blog editing page and make sure this page is assigned to be your Blog in Settings > Reading. Write a few (3 to 4) blog posts so your blog don't show empty. These could be anything from How you started your photographer career, a post about your gear, a few tips for mothers looking for a newborn photographer etc. Adding a blog to your site is great as it will show you're an authority in your field and increases the chance of being hired. A blog also increases your search engine score as it shows Google your site is an active and dynamic website that offers targeted content to readers looking for that specific information. Don't forget to update your blog regularly with 1 to 2 posts per week.[[Image:Set Up a Photographer's Website Step 11 Version 2.jpg|center]]
|
#Your photography site is now armed with the industries top tools and all you need to get your site off the ground. Build pages to add more info about who you are, create a blog page and choose Blog from the template option on the right of the Blog editing page and make sure this page is assigned to be your Blog in Settings > Reading. Write a few (3 to 4) blog posts so your blog don't show empty. These could be anything from How you started your photographer career, a post about your gear, a few tips for mothers looking for a newborn photographer etc. Adding a blog to your site is great as it will show you're an authority in your field and increases the chance of being hired. A blog also increases your search engine score as it shows Google your site is an active and dynamic website that offers targeted content to readers looking for that specific information. Don't forget to update your blog regularly with 1 to 2 posts per week.[[Image:Set Up a Photographer's Website Step 11 Version 2.jpg|center]]
|
||
| − |
#Create your portfolio. This is the single most important element of any photography website. Choose your
|
+ |
#Create your portfolio. This is the single most important element of any photography website. Choose your best images and organize them into categories. Don't post each and every picture you took at that event. This is your 10 sec selling line. This is what sets you ahead of the competition. Your portfolio will tell your potential customers why you're better than the rest. Your portfolio will get you hired.[[Image:Set Up a Photographer's Website Step 12 Version 2.jpg|center]]
|
|
#Decide on whether to watermark your pictures or not. This is totally up to you but most experienced photographers do not include watermarks, simply because your image is protected by default by law at time of creation. So whether your picture is watermarked or not it won't really matter, especially if you have installed the No right click plugin. Watermarks are essential in the open realm of the internet, outside of your website. Watermark all your pictures that go on Instagram, Twitter or Facebook, simply because their privacy policy usually includes clauses (that we normally don't read) that allows them to use your photograph in any way they wish. So always watermark your images that you post on social media. If you do not wish to watermark the images, upload images with a very small resolution which will make it difficult for people to use the images for printing.[[Image:Set Up a Photographer's Website Step 13 Version 2.jpg|center]]
|
#Decide on whether to watermark your pictures or not. This is totally up to you but most experienced photographers do not include watermarks, simply because your image is protected by default by law at time of creation. So whether your picture is watermarked or not it won't really matter, especially if you have installed the No right click plugin. Watermarks are essential in the open realm of the internet, outside of your website. Watermark all your pictures that go on Instagram, Twitter or Facebook, simply because their privacy policy usually includes clauses (that we normally don't read) that allows them to use your photograph in any way they wish. So always watermark your images that you post on social media. If you do not wish to watermark the images, upload images with a very small resolution which will make it difficult for people to use the images for printing.[[Image:Set Up a Photographer's Website Step 13 Version 2.jpg|center]]
|
||
|
#Get feedback on your site. Once you're happy with the look and feel of your site you can submit it to Concept Feedback. Many people will be happy to have a look and provide you with an objective review of your photography site.[[Image:Set Up a Photographer's Website Step 14 Version 2.jpg|center]]
|
#Get feedback on your site. Once you're happy with the look and feel of your site you can submit it to Concept Feedback. Many people will be happy to have a look and provide you with an objective review of your photography site.[[Image:Set Up a Photographer's Website Step 14 Version 2.jpg|center]]
|
||
| − |
#Pat yourself on the shoulder, you just created the single most important element of your business, your website. In today's world your business simply does not exist if you don't have a website, or even worse, have a bad one. So here's to all your hard work and countless hours of creativity, sweat and dedication.[[Image:Set Up a Photographer's Website Step 15 Version 2.jpg|center]]
|
+ |
#Pat yourself on the shoulder, you just created the single most important element of your business, your website. In today's world your business simply does not exist if you don't have a website, or even worse, have a bad one. So here's to all your hard work and countless hours of creativity, sweat and dedication.[[Image:Set Up a Photographer's Website Step 15 Version 2.jpg|center]]
|
|
==Tips==
|
==Tips==
|
||
from wikiHow - Recent Changes [en] https://ift.tt/2NkuFGQ
via IFTTT
