For some reason, primers are one of the most polarizing beauty products out there. For every person who swears by their smoothing and oil-co...

These New Multitasking Face Primers Do So Much More Than You Think

For some reason, primers are one of the most polarizing beauty products out there. For every person who swears by their smoothing and oil-controlling powers, another considers the extra step to be totally pointless. But love 'em or hate 'em, brands are making the category harder to ignore in 2020 thanks to tons of new launches that promise to do more than ever.

"Primers were typically used for makeup longevity, to fill in wrinkles, or smooth out skin, which is all amazing, but the next evolution is having good-for-your-skin ingredients as well," says Moani Lee, a celebrity makeup artist who works with Kacey Musgraves. But that's not all: The newest primers are tailored for certain times of day, push the limits on how long makeup can last, and more.

We've rounded up all the latest primers for your consideration, ahead.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

Glamglow SUPERMATTIFY Clarifying Oil-Control Face Primer


Massage this primer balm (yes, balm) onto your face before makeup to not only keep oil at bay, but fight blemishes with a blend of skin-smoothing acids.

GlamGlow SUPERMATTIFY Clarifying Oil-Control Face Primer, $, available at Sephora

Benefit Cosmetics The POREfessional: Hydrate Primer


If you're a fan of Benefit Cosmetics' bestselling The POREfessional primer, then get ready, because the brand dropped a remix. This new release has the same oil-free, pore-minimizing power, plus a hit of hydration thanks to hyaluronic acid.

Benefit Cosmetics The POREfessional: Hydrate Primer, $, available at Ulta Beauty

Urban Decay All Nighter Face Primer


Speaking of remixes, Urban Decay's turned its popular All Nighter Setting Spray into a primer for when you need your makeup to last through the apocalypse — or just a long, humid day.

Urban Decay All Nighter Face Primer, $, available at Sephora

Physician's Formula Natural Defense Protect Your Prime Oil SPF 15


Smooth out your skin for makeup application while also protecting it from UVA and UVB rays, blue light, and pollution. Consider this lightweight oil the superhero of primers.

Physician's Formula Natural Defense Protect Your Prime Oil SPF 15, $, available at Ulta Beauty

Revlon PhotoReady Prime Plus Brightening & Skin Tone Evening Primer


Don't let winter's short days dim your glow. Created especially for wear after sunset, this new primer is packed with blurring pigments, plus vitamins C and E, lactic acid, and lemon extract to brighten skin before a night out.

Revlon Prime Plus Brightening & Skin Tone Evening Primer, $, available at Ulta Beauty

Bite Beauty Changemaker Skin-Optimizing Primer


Bite Beauty recently stepped into the complexion game with a new foundation, but didn't miss the opportunity to drop a primer, too. This hybrid grips your makeup to extend its wear while also delivering willow bark for oil control and hyaluronic acid for hydration.

Bite Beauty Changemaker Skin-Optimizing Primer, $, available at Sephora

JOAH Pore De-Activator Pore Minimizing + Mattifying Primer


Love tea tree oil? This under-$15 find is for you. It can be worn alone or under makeup to smooth out the skin, but it's also infused with tea tree extract to protect and heal .

JOAH Pore De-Activator Pore Minimizing + Mattifying Primer, $, available at CVS

Laura Mercier Pure Canvas Primer - Protecting Broad Spectrum SPF 30


We all know that wearing daily sunscreen is important, but adding it into a foundation formulation can sometimes mess with the color, so Laura Mercier created a weightless primer to extend makeup wear with a dose of SPF 30 to boot.

Laura Mercier Pure Canvas Primer - Protecting Broad Spectrum SPF 30, $, available at Sephora

Neutrogena Healthy Skin Radiant Booster Primer & Serum


Give your skin a hit of radiance with this serum-meets-primer hybrid, which you can wear alone or under makeup. With peptides and pearl pigments, the glow is real.

Neutrogena Healthy Skin Radiant Booster Primer & Serum, $, available at Rite Aid

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