After digging into an entire year’s worth of shopping data from popular stories, we were able to streamline a product list that includes only the top purchased and Prime-ed items from the past 12 months. Peep all of the noteworthy and unexpected favorites that just may have been carted by you or your closest friends and family — from premium beauty essentials to cult-favorite fashion finds. All of these hot-ticket Amazon items and more are lined up ahead.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff—and, while we do receive commission from Amazon, all of the goods linked to on our site are independently selected and supported by our Shopping team.
Hard As Hoof Nail Strengthening Cream
This nail-fortifying moisturizer is such a universally-beloved, miracle-working product that it was recently awarded one of our first-ever MVP awards. (As in, you know, Most Valuable Products.) Our editors — along with over 16,000 customers — won’t shut up about how quickly and efficiently this emollient strengthens and brings shine to lackluster nails.
4.4 out of 5 stars and 16,491 reviews
Onyx Professional Hard As Hoof Nail Strengthening Cream, 1 oz, $, available at Amazon
Natural Silk Sleep Mask
Those seeking an exact dupe for cult-favorite luxury sleep mask Slip won't find it here (although Slip's mask is on sale right now at Nordstrom Rack for $25), but what they will find is a top-rated 100% silk mask for a fraction of the cost. The cute scrunched side that Slip is known for is not an option at this low price but it's subbed in by a respectable adjustable strap that's perfect for catching a few extra winks.
4.6 out of 5 stars and 2,017 reviews
J JIMOO Natural Silk Sleep Mask, $, available at Amazon
COASION Blue Light Blocking Glasses
Our VP of partnership management received so many compliments on her Amazon-purchased blue-light blocking glasses that she was compelled to share the good news with our readers, propelling these throwback frames to one of the top-selling spots in 2020. While there’s no hard science behind the effectiveness of these lenses, she felt the difference right away. “Not feeling tired at the end of the work day and a noticeable lack of headaches are a way better payoff than the consistent compliments the frames generate,” she wrote. “I highly recommend trying these babies out. ‘Wellness’ comes in all forms, whether it’s reduced eye strain brought on by super-power lenses or the simple self-esteem boost of wearing a cool and super-flattering new pair of specs.”
4.5 out of 5 stars and 1,026 reviews
COASION Blue Light Blocking Glasses, $, available at Amazon
Korean Italy Towel Exfoliating Washcloth
We’d be happy with one miracle-working beauty product for under $10, but thanks to Amazon’s endless inventory, the hits just keep on coming. These legendary viscose washcloths have a special scrubby weave that frees excess skin cells from their mortal coil — for results that one reviewer called “amazing and disgusting at the same time.” Our beauty editor summed it up in her recent ode to the cloths: “Ultimately, this cheap-thrills beauty buy lived up to its viral hype. Rarely does any product deliver near-instantaneous results, but this Amazon gem did — and then some.”
4.1 out of 5 stars and 4,006 reviews
Korean Italy Towel Exfoliating Towel Bath Washcloth 4 Pcs (Green), $, available at Amazon
L'Oreal Paris Revitalift Triple Power Intensive Day Cream
This crowd-pleasing Amazon-beauty buy with its luxuriously nourishing formula left customers' faces feeling plump and moisture-filled. This affordable moisturizer is packed with Pro-Retinol, Hyaluronic Acid, and Vitamin C. One satisfied reviewer refers to this product as her old friend that never lets her down.
4.5 out of 5 stars and 4,863 reviews
L'Oreal Paris Revitalift Triple Power Moisturizer 1.7 oz, $, available at Amazon
Lapcos Foot Mask
We’ve seen sheet masks for faces, butts, and pregnant bellies, so why not take the next step — get it? — and snag a top-rated mask for your feet? Our data shows that R29 readers ordered over 1,000 of these in 2020 alone. “This masks hydrates and revitalizes tired toes with the help of peppermint oil and lavender,” explains our beauty editor. “After removing and rinsing, you’re left with nothing but soft and soothed feet that smell like a spa day.”
4.1 out of 5 stars and 75 reviews
LAPCOS Foot Mask, $, available at Amazon
SOJOS Blue Light Blocking Glasses
Our VP of partnership management received so many compliments on these blue-light blocking glasses that she was compelled to share the good news with our readers, propelling these throwback frames to one of the top-selling spots in 2020. While there’s no hard science behind the effectiveness of these lenses, she felt the difference right away. “Not feeling tired at the end of the work day and a noticeable lack of headaches are a way better payoff than the consistent compliments the frames generate,” she wrote. “I highly recommend trying these babies out. ‘Wellness’ comes in all forms, whether it’s reduced eye strain brought on by super-power lenses or the simple self-esteem boost of wearing a cool and super-flattering new pair of specs.”
4.4 out of 5 stars and 6,438 reviews
Sojos Blue Light Blocking Glasses, $, available at Amazon
Eva Naturals Vitamin C Serum
A multitude of self-professed acne sufferers swear by this seemingly miracle-working serum, consisting of a blend of Vitamin C, retinol, and salicylic and hyaluronic acids. “I am a licensed esthetician who suffers from hormonal cystic acne that leaves horrible scarring on my sensitive skin, my skin has improved so much since i started using this product,” wrote reviewer Jackie. “For the first couple of weeks my skin purged out any underlying blemishes, but afterwards was clearer and smoother than I’ve seen it in YEARS! I LOVE THIS PRODUCT!! I love that it not only target my acne scarring with the vitamin C, but also soothes the redness with the niacinimide, and has anti-aging properties from the retinol, AND helps minimize my black heads and pore size with the salicylic acid.”4.4 out of 5 stars and 18,345 reviews
Eva Naturals Skin-Clearing Serum, $, available at Amazon
Zyllion Scalp Massager
Whether you’re trying to tackle dandruff, get your tresses squeaky clean, or just give your scalp a stimulating massage, Zyllion’s silicone massager will likely enhance your soaping experience. “I still absolutely love this product,” wrote reviewer Vanessa. “I use it every week when I wash my hair. I have found over the past year that the easiest way to use this is to rub my scalp in up and down motions, one section at a time. To get the thickest parts of my hair, I part my hair down the middle and then work my way from the part line to my ears, in up and down motions. My scalp feels so clean without feeling stripped. I use this with Shea Moisture Low Porosity Shampoo and it feels tingly. This is my favorite part of wash day.”
4.2 out of 5 stars and 2,919 reviews
Zyllion Scalp Massager Dandruff Brush, $, available at Amazon
Pristine Bamboo Bathtub Caddy
While we certainly don’t have a bathroom that could actually be called “pristine”, we can get one step closer to an aspirational salle de bains with the help of this spa-like bathtub caddy. While contraptions like these abound on Amazon, hundred of reviews attest to the thoughtful, no-slip design and ample storage of this particular iteration. “This is a great bath caddy that has everything I could possibly need to make my bath time perfect,” wrote reviewer Joan S. “The wine holder, iPad/book holder, phone holder, soap holder... they thought of everything. And I LOVE the bamboo. It’s so solid and sturdy, but it looks so beautiful. The rubber grips are great at keeping it in place, too.”
4.6 out of 5 stars and 509 reviews
Pristine Bamboo Bamboo Bathtub Caddy Tray, $, available at Amazon
Sable Inflatable Pool
At the height of summer quarantine, it was impossible to get your hands on an inflatable pool — seemingly everyone with a backyard was buying up these compact creature comforts in droves, making it a top-selling item of 2020. While it may not seem like the most seasonal purchase to make, we bet there’s going to be a similar run on these vinyl lagoons next summer — better nab one now to ensure that you’re the most popular kid in the neighborhood come June 2021.
4.5 out of 5 stars, 2,006 reviews
Sable Inflatable Pool, Blow-Up Pool for Family, $, available at Amazon
High-Waisted Leggings
If you're in the market for a pair of ultra-soft, top-rated, basic black leggings, then this high-waisted and R29 audience approved has your number. The spandex-polyester blend boasts over 11,000 (!) reviews on Amazon as a Choice buy with reviewers raving the likes of, "I don't know what kind of black magic sorcery they used to make these leggings so damn comfortable and NOT see-through. So buttery soft, warm, and flattering."
4.3 out of 5 stars and 12,766 reviews
Leggings Depot High Waisted Leggings, $, available at Amazon
Snuggle-Pedic Bamboo Shredded Memory-Foam Pillow
This premium pillow was and still is a must-cart bedding basic. What makes this memory-foam model stand out from the crowd? Its eco-friendly, bamboo-blend filling that provides pressure relief and major sleep support.
4.3 out of 5 stars and 4,838 reviews
Snuggle-Pedic Ultra-Luxury Bamboo Shredded Memory-Foam Pillow, $, available at Amazon
Crest 3D White Professional Effects Whitestrips
You can't put a price on a smile — unless, it's on sale and next-day shopping eligible on Amazon prime. This Crest makes your pearly whites, well whiter, with professional-level stain removal in under an hour's time. This simply works.
4.2 out of 5 stars and 3,629 reviews
Crest 3D White Professional Effects Whitestrips, $, available at Amazon
Instant Pot 7-In-1 Programmable Pressure Cooker
It's officially Instant Pot season and our audience still can't get enough of this fall kitchen essential — now available in new colored hues. We'll be watching for price drops when the holiday sale season rolls around on this consistent bestseller.
4.6 out of 5 stars and 36,660 reviews
Instant Pot 6 Qt 7-in-1 Multi-Use Programmable Pressure Cooker, $, available at Amazon
Goodthreads Vintage Cotton Roll-Sleeve T-Shirt
The search for the perfect white t-shirt stops here with this under-$20, 100%-cotton Amazon style that readers consistently love to cart as a classic wardrobe staple.
4.6 out of 5 stars and 71 reviews
Goodthreads Cotton Roll-Sleeve Open Crew T-Shirt, $, available at Amazon
Makeup Sponge Blender Set
Why spend $20 on one BeautyBlender when you can snag a multi-colored (and R29 most wanted) set of seven on sale for $10.99? Yes, that does indeed break down to under $2 per little teardrop-shaped sponge.
4.6 out of 5 stars and 84 reviews
Getter Makeup Sponge Blender Set (7), $, available at Amazon
Sunrise Alarm Clock
Instead of being jolted awake by an iPhone's siren sound, readers opted for this sunrise clock that works by using a gradually-brightening light to simulate sunlight for a natural wake process.
4.5 out of 5 stars and 914 reviews
LBell Wake-Up Light, $, available at Amazon
Pearl Hair Barrettes
The viral hair accessory trend that will. not. die. As much as our surprise over these affordable and luminous barrettes has dwindled, their undeniable cart-ability lures on.
4.4 out of 5 stars and 48 reviews
Messen Decorative Artificial Pearl Barrettes (Set of 3), $, available at Amazon
Certified Organic Lavender Massage Oil
This little purple bottle is an Amazon's Choice good, boasting over 300 rave reviews and a whopping 4.8 out of 5-star rating. The certified organic formula is crafted from a blend of lavender, coconut, sunflower, almond, and jojoba oils; it can be used for massages (sensual or otherwise); and is deemed by customers to be utterly soothing, amazingly scented, and the absolute best on the market.
4.8 out of 5 stars and 548 reviews
Viva Naturals Certified Organic Lavender Massage Oil, $, available at Amazon
MITILLY Ruffled Swing Dress
This bestselling frock was brought to our attention as an R29 reader's Amazon hidden gem — she calls it a "perfect transitional dress," that can be worn solo on warmer days and layered with turtlenecks and sweaters on colder ones.
3.8 out of 5 stars and 637 reviews
Mitilly Ruffled Swing Dress, $, available at Amazon
Waterpik Water Flosser
Speaking as one of the hundreds who carted this dental hygiene machine over the past year, its push-of-a-button water pressure gum cleaning abilities are game-changing (my dentist told me so).
4.4 out of 5 stars and 16,347 reviews
Waterpik Waterpik ADA Accepted WP-674 Aquarius Water Flosser, $, available at Amazon
Retro Cat-Eye Sunglasses
A hidden gem for one specific R29 reader has now turned into a most wanted Amazon buy for our entire audience — these highly stylish, top-rated, and affordable shades are multi-season essential.
4.7 out of 5 stars and 92 reviews
YOSHYA Retro Cat-Eye Sunglasses (Pack of 2), $, available at Amazon
Honest Beauty Tinted Lip Balm
Not quite a balm, not quite a lipstick — this most wanted Amazon find from Honest Beauty offers a cold-weather essential creamy (and cruelty-free) lip sheen that feels just as nourishing as a balm.
4.3 out of 5 stars and 227 reviews
Honest Beauty Vegan Tinted Lip Balm, $, available at Amazon
23andMe DNA Test + Ancestry Personal Genetic Service
Identity was top-of-mind for our readers over this past year with 23andMe's DNA-testing kit clocking in as a top contender for most wanted Amazon buys. The at-home and mail-in service provides more than 85 DNA-based ancestry reports, including stats on everything from health predispositions to wellness traits and more.
4.1 out of 5 stars and 2,535 reviews
23andMe 23andMe DNA Test + Ancestry Personal Genetic Service, $, available at Amazon
Tree Of Life Clinical Strength Retinol Serum
This product was added-to-cart over a whopping 500 times in just 30 days — and with a promise of smoother and more radiant-looking skin after a week's worth of slathering on its intensive retinol rich formula, we are sold.
4.4 out of 5 stars and 3,684 reviews
Tree Of Life Retinol Serum, Clinical Strength, $, available at Amazon
Amazon Fire TV Stick
Another year-round home entertainment staple that our readers loved to cart for a steal — and another price drop we'll be eagerly awaiting for the holiday gifting season.
4.5 out of 5 stars and 40,550 reviews
Amazon Fire TV Stick with Alexa Voice Remote, $, available at Amazon
11-Piece Mermaid Makeup Brush Set
This top-rated brush set made from high-density nylon bristles provides firm but silky coverage of all your favorite beauty goods — along with some seriously eye-catching mermaid tail style.
4.3 out of 5 stars and 563 reviews
CINIDY Mermaid Makeup Brushes (11pc Set), $, available at Amazon
Colin & Bella Activated Charcoal Air-Purifying Bags
Readers were all about these portable air purifiers that look minimalist chic and can be hung anywhere from inside cars to hotel rooms and even refrigerator shelves.
4.4 out of 5 stars and 120 reviews
Colin & Bella Activated-Charcoal Air Purifier Bags (5-Pack), $, available at Amazon
Avarelle Acne Absorbing Patch
Readers swear by this 40-pack of hydrocolloid, tea-tree, and calendula-oil infused patches that are designed to soothe and clear acne overnight.
4 out of 5 stars and 3,498 reviews
Avarelle Acne Absorbing Cover Patch, $, available at Amazon
Stone & Beam 100% Cotton-Flannel Sheets
The perfect sheets need to cover the following bases: affordable, quality, and customer approved — and this set from exclusive Amazon brand, Stone & Beam, happens to hit all three. The 100% cotton-flannel sheets boast an under-$100 price, cozy soft quality, and reviewer satisfaction from "Most comfortable sheets ever" to "So, so very soft."
4.7 out of 5 stars and 241 reviews
Stone & Beam Rustic Solid 100% Cotton Flannel Bed Sheet Set, $, available at Amazon
Professional Makeup Travel Case & Organizer
We may not be makeup professionals, but we can still pack like one. This premium travel case is designed to organize a plethora of your beauty essentials, from brushes to makeup and cleansers.
4.5 out of 5 stars and 561 reviews
Monstina Professional Travel Makeup Organizer, $, available at Amazon
M3 Naturals Himalayan Salt Scrub
If you're looking for a tried and true body scrub, look no further than this top-bought Himalayan salt jar off Amazon that reviewers describe as a "Not an ordinary scrub!" and "The Best exfoliator you will ever find!!!!" — it's packed with skin-nourishing lychee fruit and almond essential oils.
4.7 out of 5 stars and 1,695 reviews
m3 naturals Himalayan Salt Scrub, $, available at Amazon
Cuisinart Smart-Stick Hand Blender
Another top-carted seasonal kitchen gadget worth carting during upcoming holiday sales — this sleek immersion blender boasts 200-watts and two speeds for whipping up everything from your favorite of grandma's soup recipes to trendy new smoothies.
3.3 out of 5 stars and 6,011 reviews
Cuisinart CSB-75BC Smart Stick 200 Watt 2 Speed Hand Blender, $, available at Amazon
Chloven 45 Assorted Velvet Hair Scrunchies
Perfect for fall — readers went nuts with carting this assorted 45-pack of chic, velvet scrunchies. And Amazon reviewers claimed, "When I was looking for scrunchies, I saw this and was very conflicted. They seemed too good to be true and there were some negative reviews, but I bought them and I have to say that they are amazing. They are soft, have a nice comfortable size so it doesn’t squeeze my wrist, they come in so many colors, and they’ve held up. I love matching them to my clothes and I haven’t had one piece of clothing that didn’t have a match. They are worth the price and I would buy again."
4.6 out of 5 stars and 1,163 reviews
Chloven Velvet Hair Scrunchies (45-Pc Set), $, available at Amazon
No Shine Double-Sided Bonding Tape
A constant must-cart item for Refinery29 readers, this under $10 fashion tape provides virtually invisible, flexible, and long-lasting coverage.
3.8 out of 5 stars and 108 reviews
No Shine Bonding Double Sided Tape Strips (36 Pieces Per Bag), $, available at Amazon
24-Pack Collagen Essence Sheet Masks
Face mask enthusiasts lined up to cart this major Amazon value pack of 24 collagen-infused and enriching treatments that cost out to just under $2 per sheet.
4.5 out of 5 stars and 1,312 reviews
Dermal Collagen Essence Facial Sheet Masks (24 Combo Pack), $, available at Amazon
High-Waist Workout Shorts
Doesn't matter whether you wear these top-rated and top-purchased workout shorts to the gym or to brunch, they're equally as comfortable and stylish for both occasions.
4.3 out of 5 stars and 2,295 reviews
Baleaf High-Waist Workout Shorts, $, available at Amazon
DHC Deep Cleansing Oil
Get on that oil-cleansing train with this premium formula that uses a rich blend of plant-based vitamins and antioxidants to nourish and soothe complexions.
4.4 out of 5 stars and 2,476 reviews
DHC Deep Cleansing Oil, $, available at Amazon
Vantic Telescopic Stainless-Steel Straw
Join the rest of the R29 readers in their quest to eliminate unnecessary plastic waste — these reusable, eco-friendly straws are crafted from stainless steel in a telescopic design that is ideal for easy portability (and sip-ability).
4.6 out of 5 stars and 887 reviews
Vantic Telescopic Stainless-Steel Straw, $, available at Amazon
Bliss Lemon & Sage Body Butter
Another continual top-carted, this rich and hydrating formula is beloved by R29 readers and Amazon customer's alike — with reviewers describing the blend of shea butter, coconut oil, and algae extracts as, "the best lotion I've ever had, and I'm 70 years old, so I've gone through a lot of lotion."
4.6 out of 5 stars and 204 reviews
Bliss Body Butter — Lemon & Sage, $, available at Amazon
Mini Table Dust Vacuum
Mini table dust vacuums, we just cannot quit you. Part home-cleaning appliance, part cute decor accent, whole must-cart Amazon gold for under $10.
4.4 out of 5 stars and 484 reviews
E ECSEM Ladybug Mini Desktop Vacuum, $, available at Amazon
Acrylic Palm Leaf Earrings
If we've learned anything from digging into R29 shop data, it's that palm-leaf shaped anything is in. These marbled acrylic statement earrings were a top-carted Amazon buy that we're still loving as a vibrant autumn accessory.
121Personal Gifts Palm Leaf Acrylic Resin Earrings, $, available at Amazon
Mosquito Repellent Bracelets
Although summer is over, the mosquitos are still lingering — and these top-carted, plant-based bracelets infused with mosquito-repelling essential oils are here to help defend us in style.
Cliganic 10 Pack Mosquito Repellent Bracelets, $, available at Amazon
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R29 Readers Confess Their Amazon Hidden Gems
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