In today's golden age of innovative sexual wellness products, lube has gotten a serious upgrade . In addition to the prevalence of all-...

Move Over Lube, There’s A New Sex Serum In Town

In today's golden age of innovative sexual wellness products, lube has gotten a serious upgrade. In addition to the prevalence of all-natural ingredients and aesthetically-pleasing packaging, an entirely new guard of personal lubricant has emerged: arousal serums.

Specifically formulated with ingredients that enhance sensitivity and arousal during solo or partner play, arousal serums are often described as a tingly sensation when applied to the skin. "Arousal serums offer increased physiological sensation to the genitals, which can help women feel more direct pleasure and benefits during sex," licensed psychologist and certified sex therapist Dr. Kate Balestrieri, CST, CSAT-S, PACT-II, EMDR, TSY, tells Refinery29. Ahead, find more tidbits on this titillating new category — along with the best arousal serums to buy for your bedroom menagerie.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission. 

Foria Awaken Arousal Oil


"The orgasm gap has left many heterosexual women feeling a want for more stimulation and orgasm potential," Balestrieri explains. "Changes in hormones and the experience of sensation after giving birth or following menopause have given rise to a new genre of sexual accessories." One that she recommends? Foria's bestselling CBD-infused formula, which can increase bloodflow and soothe the vulva with botanical ingredients.

Foria Awaken Arousal Oil with CBD, $, available at Foria

Dame Products Arousal Serum


Dame's newly-launched serum includes herbal extracts like peppermint and ginger oil alongside cinnamon bark extract to impart a slight tingling sensation to your lady parts. (Plus, it's safe for oral!)

Dame Products Arousal Serum, $, available at Dame Products

Rosebud Arouse: Stimulating Serum


Another fan favorite? Rosebud's luxe, vegan serum. "Not only is this product amazing, and delicate to the skin, Rosebud’s founder Christine Marie Mason is a long-standing and compassionate advocate for a dimensional approach to women’s sexual wellness," says Balestrieri.

Rosebud Arouse: Stimulating Serum, $, available at Verishop

Unbound Clitoral Jolt Gel


Unbound, the female-founded pleasure brand behind your favorite sex toys, makes not one, but two arousal serums, packaged in single-use sachets for quick and easy use for when the moment strikes; one made to enhance clitoral sensation and another to increase G-spot sensitivity.

Unbound Clitoral Jolt Gel, $, available at Unbound

Flora + Bast Aphrodisia


"In general, there has been a marked jump in the sexual wellness industry over the past several years, with more and more women recognizing the dearth of attention paid to, and products supporting, optimal sexual pleasure and health for women," says Balestrieri. This farm-to-bottle CBD serum is perfect for foreplay and increasing lubrication.

Flora + Bast Aphrodisia, $, available at Standard Dose

WLDKAT Prebiotic + pH Balanced Sex Serum


When in doubt, a water-based lube will never lead you astray. (Unlike silicone-based formulas, water-based ones are totally safe to use with toys.) This sex serum is pH balanced, so get ready to show vaginal dryness the door.

WLDKAT Prebiotic + pH Balanced Sex Serum, $, available at Fleur Marche

Agent Nateur Holi (Sex) Intimate Oil


This sensual oil can be used all over your body, and is made with food-grade vanilla fruit, coconut oil, and sweet almond oil.

Agent Nateur Holi (Sex) Intimate Oil, $, available at Standard Dose

Lovehoney Oh! Cherry Orgasm Balm


This balm-to-oil melts on contact, enhancing touch and sensation to areas including (but not limited to) the clitoris, nipples, and vulva.

Lovehoney Oh! Cherry Orgasm Balm, $, available at Lovehoney

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