It was a pretty average day when TikTok influencer Hannah Schlenker accompanied her mom and sister to an outlet mall in Gainesville, Georgia, to pick out a pair of leggings for an upcoming sorority event at Six Flags. (“I needed leggings for that,” Schlenker explained that, “Obviously I need to look cute.”) It was at Aerie where she discovered the brand’s now-notorious crossover tights. “I tried ’em on,” explains the Kennesaw State University freshman, “and I was like, ‘There is no way I am leaving without these leggings.’” The midsection-snatching power of the layered waistline was evident, Schlenker explains; “I have big hips, but [the leggings] cross, so it makes you look smaller.”
Aerie Crossover Leggings, $44.95
If Schlenker wasn’t the beneficiary of a TikTok following numbering over 860,000 (her twin sister, Hopie Schlenker, has a mere 1.5 million) the story may have ended there. However, when the creator shared her activewear acquisition with her followers, the leggings went from after-school mall haul to sought-after quarantine buy that sold out with viral ferocity. Schlenker still expresses amazement that the uber-casual video caught on: “My sister was like, ‘Are you going to post that? You’re not even doing anything.’” She believes it was her honesty about the tights that upped their universal appeal. “People started commenting about my body,” she explains, “I was like, ‘Dude, without these leggings, I would not look like this. Don’t believe everything you see on social media.’” (She normally doesn’t look at the comments on her posts “because people are so mean sometimes.”)
Dude, without these leggings, I would not look like this. Don’t believe everything you see on social media.
Hannah Schlenker, TikTok Influencer
Now, six months and almost as many restocks of the original Crossover leggings later, Aerie has an entire shop devoted to v-waisted styles — including leggings, yoga flares, bike shorts, and swim bottoms. In addition, Schlenker has just been named Aerie’s official “Crossover Consultant,” — a tongue-in-cheek title that means we can expect a lot more #crossovercontent from the influencer in the coming weeks. Even better, the announcement of the partnership comes with the arrival of new colorways and silhouettes on Aerie’s Crossover Shop — including an olive green that Schlenker calls “her favorite color in the whole entire world” and the shade of periwinkle that she originally wore in her November video.
That’s why I like Aerie so much — they love everybody for who they are and they don’t retouch anything. I wish every brand would be that way.
HANNAH SCHLENKER, TIKTOK INFLUENCER
The partnership with Aerie is a long time coming for Schlenker — who grew up buying swimwear from the brand when it was contained to “just the back wall” at the American Eagle in the Mall of Georgia — and recognized the stark difference between the way Aerie chose their models and the portrayal from traditional retailers. (With the latter, “you’d see these skinny, slender girls; no cellulite, no blemishes, no stretch marks.”) She also recognizes that the supposed “realness” of social media can have a detrimental effect on the body image of young women, and appreciates Aerie’s focus on inclusive representation and body positivity. “It’s a pretty common thing for middle schoolers to look at themselves and compare themselves to all of these beautiful women on social media — when in reality they don’t look like that,” Schlenker explains. “That’s why I like Aerie so much — they love everybody for who they are and they don’t retouch anything. I wish every brand would be that way. Mental health would be so much better for these girls.”
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