You can often find us deep down the Amazon rabbit hole , combing thousands of customer reviews on our neverending quest to unearth the site...

The Viral Swimsuits Of Amazon (With Thousands Of Reviews)

You can often find us deep down the Amazon rabbit hole, combing thousands of customer reviews on our neverending quest to unearth the site’s next viral product or hidden gem. Now, on the cusp of summer, we’re laser-focused on finding swimwear unicorns (aka suits with high ratings and low price tags). Unsurprisingly, Amazon has a plethora — and that’s a plethora by Amazon standards, so we’re talking a whole bunch — of not only one-off suits, but practically a department’s store’s worth of brands offering numerous affordable and eye-catching styles.

We have a hunch that some of these swimwear imprints — Dixperfect, Cocoship, and Cupshe, to name a few — may already be on your radar. (Who can forget the Baywatch-inspired Dixperfect one-piece that nearly broke the internet a few summers back?) We also suspect that you won’t find these brands elsewhere in brick-and-mortar settings. Amazon is absolutely swimming (sorry, had to) with the best swimsuits; we're talking your one-pieces, two-pieces, itsy-bitsy bikinis, monokinis, and maillots in every shape and size. We made sure to serve up the swimwear that offered a multitude of sizes, agreeable affordability, a plethora of customer feedback, and, of course, editor-approved curb appeal.

Go on and dive into the viral Amazon swimsuit brands ahead — they won’t be floating out to sea anytime soon.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

Aleumdr


Aleumdr Rashguard One-Piece

An eye-catching print and a rashguard-style silhouette spell “summer fun” for this zip-front swimsuit. “Can I say how much I am in LOVE with swimsuit!” exclaimed Amazon reviewer Mrs. M. “It fits perfectly, allows you to choose the level of appeal you want with the zipper, and the print is AMAZING. I feel like going to the pool right now just so someone can see me in it!”

Aleumdr Rashguard One-Piece, $, available at Amazon
Aleumdr Bandeau Bikini

We’re dying over the smocking on this affordable suit and were wowed by its 4.7-star rating. Detachable straps and medium bottom coverage led purchasers to praise the bikini’s “sporty vibe.”

Aleumdr Bandeau Bikini, $, available at Amazon

Blooming Jelly


A longtime customer fave that turns out chic apparel year-round, Blooming Jelly’s swimwear boasts colorful, homespun prints that still feel feminine and cool.


Blooming Jelly Cheeky Gingham Bikini

The adjustable on both bikini separates — along with removable padding — make this a favorable style for women looking for a modern set that's skimpy, but still offers more support than your average string-y swimsuit.

Blooming Jelly Gingham Cheeky Bikini Set, $, available at Amazon
Blooming Jelly Ruffle One-Piece Swimsuit

This preppy-chic new release has already racked up 293 reviews and a 4.3-star rating. “This has to be one of the best and currently favorite one-piece bathing suit I own! I’m 5’ 4” and 130 pounds and it fits like a dream as a medium. Covers tastefully all the right areas while being playful and sassy,” writes reviewer Victoriahhlynn.



Blooming Jelly Ruffle One Piece Swimsuit, $, available at Amazon

Cocoship


Cocoship Halter Pin-up Style Swimsuit

This seafaring brand specializes in throwback silhouettes that predominantly boast high waists, shirred embellishments, and daring necklines. Channel the late, great Marilyn Monroe in this plunging throwback number, reminiscent of a red-carpet gown circa 1950.

Cocoship Pin-up Style Swimsuit, $, available at Amazon
Cocoship Rashguard High-waisted Bikini

You can also go the more modest-chic route with a full-coverage, long-sleeved top. With over 2,300 reviews and a 4.5-star, we think you might be onto something with this look. “I freaking LOVE this swimsuit! I have never found a rash guard crop top style. I wear 38DDD, usually L-XL, and size 16. True to size,” wrote reviewer Erica Loftin. “I’ve gotten lots of compliments and feel confident wearing this suit. Plus I have a sleeve of tattoos that I don’t have to keep reapplying sunscreen on bc they’re covered and protected with this top.”

Cocoship Rashguard High-Waisted Bikini, $, available at Amazon
Cocoship Tassel Trim Bikini

If embellishments are your thing, Cocoship is your friend. Its tasseled bikini won over 170+ reviewers, who collectively awarded it 4.7 out of 5 stars. A multitude of customer photos is a real-life testament to the suit’s IRL cuteness.

Cocoship Tassel Trim Bikini, $, available at Amazon
Cocoship Retro High-Waisted Bikini

Go all out retro in this extra high-waisted two-piece inspired by the glamourous pinup models of the '40s and '50s. It comes in sizes small - 4x and is adored by over 1000 people who have previously purchased this classic suit.

Cocoship Retro High Waisted Bikini, $, available at Amazon

Cupshe


Cupshe Smocked Mismatched Bikini

Colorful prints and mismatched sets abound at Cupshe’s Amazon storefront, which stocks a range of swimwear in an inclusive array of sizes.

Cupshe Smocked Mismatched Bikini, $, available at Amazon
Cupshe Keyhole Halter Swimsuit

This plus-size number is simple and stunning, with flattering shirring and a keyhole neckline for maximum va-va-voom. “As a plus-size woman it can be hard to find a suit that fits,” wrote reviewer Samantha. “I’m 300 lbs and have a 44H bra size. It’s not super supportive but it still works well. The cups are removable thru a little hole on the inside so if you want to take them out and possibly replace them that’s totally an option.”

Cupshe Keyhole Halter Swimsuit, $, available at Amazon
Cupshe Floral One-Piece with Contrast Piping

The corset-like princess lines on this one-piece suit have been heralded by hundreds of women as slimming (not that you need it but nice if you want that) and confidence-boosting even after months of not wearing swimsuits.

Cupshe Full Blossom V-Neck Piping Design, $, available at Amazon
Cupshe Vintage Lace Bathing Suit

“To say I love this suit is an understatement!!! It’s amazing!!!!” declared a reviewer. (Exclamation points were not edited for clarity.) “[It’s] sexy, but not trashy,” said another. A chorus of over 1,000 customers praised the flattering, tummy-controlling properties of this bohemian maillot. At less than $30, we’re sold.

Cupshe Vintage Lace Bathing Suit, $, available at Amazon

Dixperfect


Dixperfect Sport High-Waist Bikini

The masterminds behind one of Amazon’s earlier viral moment, Dixperfect’s offering include elongating, high-cut one- and two-pieces in a variety of colors and silhouettes — including this hot pink, Aerobics-ready number.

Dixperfect Sporty High Waist Bikini, $, available at Amazon
Dixperfect 90s High Cut Bathing Suit

We raved — and are still raving — about this Baywatch-inspired high-cut, low-back suit. (So are 1,200+ satisfied customers.) How to choose from one of the 11 colors on offer? At less than $30 for this maillot, you kind of don’t have to.

Dixperfect 90s High Cut Swimsuit, $, available at Amazon

Hilor


This swim brand is responsible for classic cuts and colors that remain unboring thanks to unexpected details — and, more importantly, serious customer accolades.

Hilor One-Shoulder Ruffle Swimsuit

You know it’s a good product when normally quiet customers leave their comfort zone to write reviews, which is what happened with this tremendously popular Amazon suit: “I NEVER write Amazon reviews. Never once,” claimed a reviewer. “But this suit is so cute and super flattering I feel the need to let everyone know it! I did size up as other reviews recommended, but only about 1 size and it fits perfectly. Has some ruching to help hide my flabby baby belly and the material is really thick and soft!” (Over 800 other reviewers had similar things to say.)

Hilor One-shoulder Ruffle Swimsuit, $, available at Amazon
Hilor Graphic One-Piece

This bright and eye-catching swimsuit has racked up 4.5 stars across over 8,000 reviews. It’s hard to properly capture reviewers enthusiasm — the reviews include feedback like “Yayyyyy! Perfect!”, “Seriously love this suit”; and “11/10, best bathing suit I have owned.”

Hilor Graphic One-Piece, $, available at Amazon

In’voland



This plus-size brand’s tightly-edited selection of top-reviewed suits have been met with endless accolades from the extended-size community.

In’voland Lace-up High Waist Bikini

Take, for example, the 77 almost unanimously positive reviews of this lace-up bikini: “I feel so confident!!!!!” enthused a reviewer. “Summer here I come!!!!!!!” We love the suit’s high-waisted styling, peekaboo cutouts, and ability to inspire excessive punctuation.

In'voland Lace-up High Waist Bikini, $, available at Amazon
In’voland Flounce Top Bikini

This ladylike two-piece has reviewers highly satisfied with its coverage and cool styling. “Love, love, love this two-piece, wrote an anonymous Amazon reviewer. “As a ‘big girl’ (6’ 2”, 295 lbs). It’s my first time wearing a two-piece...BUT I felt better in this than any one-piece I have EVER worn! To my BBW this is the one! Covers all the wrong stuff and flaunts all the right stuff!” 

In'voland Flounce Top Bikini, $, available at Amazon

Omkagi



There aren’t a lot of options in Omkagi’s limited line of swimwear styles, but every single one seems to knock it out of the park with thousands of reviews.

Omkagi Leopard Bandeau Bikini

Is it even vacation if you’re not wearing something with a leopard print? This simple, figure-flattering and decidedly on-trend suit has earned high praise from over 13,000 Amazon customers, who love the suit’s high waist and flattering bandeau top. “Ladies. Do yourself a huge favor and buy this suit,” exhorted a happy customer. “For years I have struggled with my body and bikinis. I have never found a more flattering suit.”

Omkagi Bandeau Bikini, $, available at Amazon
Omkagi High Waisted Wrap Bikini

This stylish high-waisted bikini is number eight on Amazon’s best-selling swimsuits list — given how much swimwear is on the ’zon, this ranking is quite a feat. Scores of customers have populated the tie-back style’s product page with glowing reviews and tons of flattering photos.

Omkagi High Waisted Wrap Bikini, $, available at Amazon

Pink Queen


This brand’s simple-but-sexy silhouettes have Amazon reviewers getting their groove back.

Pink Queen High Waist Bandeau Two-Piece

This “curvy-friendly” (a reviewer’s words, not ours) bikini seems demure, with a high waist and full coverage bandeau top. But many reviewers attested to — and loved — the more revealing, cheeky back. If you’re curious to see how this looks on disfferent body types, you can scroll through the seemingly endless customer photos — or just read one of over 2,000 reviews that give this suit a total of 4 out of 5 stars.

Pink Queen Cheeky High Waist Bikini, $, available at Amazon
Pink Queen Tie-Waist Two Piece

If you like your suits with a little more adornment, try the version of the top-rated suit that’s embellished with an elegant sash. (This one’s got over 13,000 reviews. NBD.)

Pink Queen Tie Waist Two-Piece, $, available at Amazon

Seaselfie


What is the purpose of a new swimsuit outside of taking a selfie in proximity to the sea? This Amazon-based brand offers plenty of opportunities for #content, thanks to a highly photogenic selection of swimsuits.

Seaselfie High-waisted Halter Bikini

Leafy prints seem to be everywhere this season, and we love the unexpected pairing with a high-waisted black brief. Customers say this under-$30 bikini fits “right on the money,” and its amassed a 4.6-star rating from over 180 reviewers.

Seaselfie High-Waisted Halter Bikini, $, available at Amazon
Seaselfie Floral Halter Bikini

This romantically printed two-piece will help you channel Bridgerton at the beach. “Gorgeous pattern,” wrote reviewer Michelle Winkelman. “I’m 160 lbs and about 5’ 6” and a quarter, so I decided on the large. I’m a size 36D, it JUST fits in terms of fitting the entire boob area. Bottoms are stretchy and fit fine. Love love love.”



Seaselfie Floral Print Halter Two-Piece, $, available at Amazon

Soly Hux


On-trend patterns like cow print and tie-dye abound at this affordable swim brand’s Amazon hub — in addition to a ton of skimpy-sexy options for plus-size bodies.

Soly Hux Plunge Swimsuit With Tie Waist

This chic-ly revealing plus-size number is equipped with enough cool details to make it day-to-night.

Soly Hux Plunge Swimsuit With Tie, $, available at Amazon
Soly Hux Plunge Neck Cross Back Swimsuit

One of the brand’s greatest hit is this cheeky maillot with a stringy criss-cross back — it’s racked up over 1,500 reviews and 4 out of 5 stars during its tenure on Amazon. “Makes the boobs and booty look amazing,” wrote reviewer Ginger Ellen. “Get it in lime green, get a tan, get a husband.”

Soly Hux Plunge Neck Cross Back Swimsuit, $, available at Amazon

Sportlike


Sportlike V-Neck Ruffle Bathing Suit

The dangerously low plunge on this ruffled maillot stays put thanks to a subtle mid-boob strap that should look weird but doesn’t. And it definitely serves a purpose — as one reviewer attested, “while my boobs are on display in this suit, they’re not budging.” Hear, hear.

Sportlike V-Neck Ruffle Bathing Suit, $, available at Amazon

SweatyRocks


While it sounds like the name of a climbing gym, SweatyRocks is actually a longtime Amazon fashion brand with a host of top-rated swim and apparel styles to its name.

SweatyRocks Cutout One-Shoulder Swimsuit

Choose this Barbie pink cutout one-piece for beach blanket bingo dance vibes. The modern peekaboo cut is totally worth the potentially odd suntan lines. Our advice is to be militant about applying sunscreen and take a chance.

SweatyRocks One Shoulder Cutout One Piece, $, available at Amazon
SweatyRocks Underwire Bikini

This on-trend two piece boasts the undulating underwire that we’ve been spotting on a host of luxury swim brands to the the tune of $23.99. Reviewer Maria Rhodes had this to say: “This suit was sooooo 🔥. I got it for my bachelorette trip to Cancun and it was revealing in all the right places. Super cheeky but very cute. The top fit nicely and held everything in place well. The bottoms stayed on through crashing waves, dips in the pool, and trip after trip to the beach bar. It’s easily one of my most fav suits yet. Def gonna be a hit next summer and no doubt will be turning heads!!”

SweatyRocks Underwire Bikini, $, available at Amazon

Telaura


Telaura One-Shoulder Swimsuit

The reviewer whose life was changed by this swimsuit would “like to thank the Academy and all those who believed in me for this PERFECT in dang near every way GIFT FROM BABY JESUS!!” The flouncy maillot, she explains, is “cute, classy, sassy, not overpriced but worth the cost. Also pleasantly surprised that it actually was high quality, well-fitting, flattering in all the right places! Pinch me y’all! I had both girls and guys, in person and on social media, complimenting the suit, my hot mom bod, and tons of people asking for this link.” Well, we got the link right here — run, don’t walk.

Telaura One Shoulder Flounce Swimsuit, $, available at Amazon

Tempt Me


Classic cuts and colors abound at Tempt Me’s Amazon storefront — look out for fuller-coverage styles adorned with cheeky details the keep the suits out of predictable catalog-swimwear territory.

Tempt Me Off-Shoulder Ruffled Bathing Suit

This off-the-shoulder number comes in 35 (!) colors and patterns and over 2000 (!!) positive reviews. We think it'd look cute paired with denim cutoffs for after the beach too. One more positive is that it's a good fit for women with long torsos. As one happy reviewer shared, "the suit has a lot more stretch to it than other swimsuits I’ve tried in the past...Usually, I can barely get the suits to come up and cover my breasts comfortably but this suit is great."

Tempt Me Off-Shoulder Ruffled Bathing Suit, $, available at Amazon
Tempt Me Plunge Maillot

A 4-star rating and almost 800 reviews drew us to this plunging, graphic one-piece.

Tempt Me Plunge Maillot, $, available at Amazon
Tempt Me Cutout Monokini

A faithful R29 reader hipped us to this $25 suit she’d landed on after reading one of its 1,800 reviews sharing that it was, “the only bathing suit I want to wear for the rest of eternity.”

Tempt Me One Piece Ruched Monokini Swimwear, $, available at Amazon

Zaful


Zaful Lace-up Sunflower Top

Sometimes you already have the perfect basic bottom and you're just looking for a fun top. Or your body type calls for mix and match sizing that lends itself to shopping for separates. Whatever the reason, this sunflower bikini top is a cute way to welcome a little sunshine into your swim wardrobe this year.

Zaful Lace-up Sunflower Bikini Top, $, available at Amazon
A halter-neck detail and slimming, flattering shirring across the torso make this simple maillot a red-hot choice for day-to-night wear — and, according to customers, the sturdy fabric really stays put. “I did a cannonball in the suit and didn't have to readjust under the water so I’m really pleased,” wrote one reviewer. Sold.

Smismivo Vintage-Style Halter Swimsuit, $, available at Amazon

Coastal Blue


“I love this bathing suit. I am very chesty and the bathing suit covers most of my chest with a little sexy side boob cleavage,” explained one reviewer of this almost 4-star reviewed maillot. “I never felt confident in a bathing suit, but I do in this one. I won’t be wearing any cover-ups.”

Coastal Blue Plus Size One Piece Swimsuit, $, available at Amazon
This simple, plunging swimsuit boasts a faux lace-up detail on both the front and back, lending the otherwise modest one-piece a dangerous air. “I actually already own this suit in blue — purchased at a local boutique shop. When I found the same one on Amazon (on sale no less!) I had to jump on it,” reported a savvy customer. “These suits are made well and fit just as you’d expect. The support is better than you might think with this particular design.”

Bleu Rod Beattie Knotty But Nice Lace Down Swimsuit, $, available at Amazon
We’re suckers for a good floral print, especially when it has 4 out of 5 stars. Customers praised the brief’s coverage: “The bottom fits great, and my butt isn’t hanging out, which is always a good thing,” according to one reviewer.

Cupshe Ditsy Floral Bikini, $, available at Amazon
This shirred, vintage-inspired ensemble got high marks for support and coverage from over 100 customers. Unlike some of the lesser-known swimsuit brands on the list, Anne Cole is already a household name, so we’re pleased to see this particular best-seller available in so many prints.

Anne Cole Twist Front Shirred One Piece Swimsuit, $, available at Amazon
And if you’re looking for a high-quality bottom that you can purchase as separate, we suggest checking out the Australian brand Seafolly. The dependable swim imprint now has a storefront on Amazon that offers sets, one-pieces, and coordinating separates.

Seafolly Hipster Bikini Bottom, $, available at Amazon
Over 500 reviewers sung the praises of this retro maillot. With a host of colors to choose from, you’re sure to find the one that “suits” you.

Maxine of Hollywood Plus Size Shirred Front Swimsuit, $, available at Amazon
The tie-front detail is quickly transitioning from trend to classic in our books – and you can jump (or stay) on the bandwagon for a mere $20, thanks to this fanatically-endorsed monokini. Over 600 purchasers sung its praises — included one customer who proclaimed the suit “EVERYTHING!!” in the title of her enthusiastic review.

Leisup Knotted-Front Cheeky Monokini, $, available at Amazon
This “goth-mom approved” ensemble is ranking very close to 5 stars — with 23 reviews, that’s an impressive ratio of highly satisfied customers. “Let me start by saying this suit makes me feel so sexy and cute, and I have pretty much never gotten that from a swimsuit so that’s a huge deal,” raved a curvy customer. We love the unique touch of a feminine, lacy overlay.

Acelitt Solid Black Swimsuit, $, available at Amazon
One seriously satisfied reviewer claimed she’d landed on this tankini after years of searching for swimwear that flattered her frame. “All around I adore this,” she raved. “If you’re a little bit curvy and have a hard time finding suits like me, then give this a try.” Over 100 additional customers contributed positive feedback amounted to 4.3 stars.

Tutorutor Peplum Tankini Swimsuit, $, available at Amazon
And if you're looking for an off-shoulder two-piece, this plus-size option is an Amazon win. Here's some real talk from a recent buyer: "I know ordering a bathing suit from Amazon without trying it on first can be difficult. You order it, don't like how it fits or looks, have to return and repeat. It's even harder for us curvier ladies...I did the raise the arms test, the jumping test, and various other tests to determine how loyal a bathing suit top can be and it actually was able to keep me covered without having to request the top...Everyone's body is different and beautiful and my only goal is to get a top that fits everything and this top did its purpose."

Wavely Ruffled Off Shoulder High Waist Swimsuit, $, available at Amazon
Large-chested galpals, rejoice! Multiple reviewers (with assets on the larger end of the spectrum) proclaimed this stylish one-piece to be supportive enough for their sizable girls.

La Blanca Island Goddess Swimsuit, $, available at Amazon

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