Pride Month isn't just about dressing up in the full-color spectrum, it's about showing tangible support to the queer community; buying from LGBT+ owned businesses, spreading the queer-shopping word, and reminding your queer peers that their impact matters. Without further ado, click forth into 26 LGBT+ owned businesses worth supporting through Pride Month and beyond — you'll find everything from genderless skincare to art prints, queer fashion brands, and oh so much more.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. All product details reflect the price and availability at the time of publication. If you buy something we link to on our site, Refinery29 may earn commission.
Brandon Blackwood
"Blackwood has focused on creating bags, totes and accessories that are trend-forward yet lasting. He produces pieces that he and his customer will love." – Brandon Blackwood Website
You've probably heard of the Jamaican Chinese designer from his famous "End Systemic Racism" bags that were all the rage last year. It's safe to say Brandon Blackwood isn't going anywhere, this queer-owned brand sells out super fast. We recommend grabbing your favorite piece as soon as it's ready to pre-order.
Shop Brandon Blackwood
Brandon Blackwood Bamboo B Tote, $, available at Brandon Blackwood
JZD
"JZD is 100% Latina and Queer owned and we always put that front and center. Our brand exists to celebrate our individualities and we are so proud to say that our community is so supportive! We use our small but mighty platform to share our struggles and we hope that we can spread some joy and help anyone facing the same struggles." – Jen Zeano, JZD Founder
JZD's apparel designs are many things: aesthetically pleasing, comforting, size-inclusive, and relatable if you're latine and queer. They often share their creation process (right in their home!) on their Instagram stories, making you feel like you're part of a tight-knit community.
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Jen Zeano Designs Bien Gay PRIDE Tee, $, available at Jen Zeano Designs
EqualLove
“I want to open the conversation of diversity with my brand — diversity in the fullest of its meanings. Seeing that diversity means breaking stereotypes. The visibility of that is very important, and that's been a motto of mine since I came out of the closet.” – Ana Maria Hernandez, Equal Love Founder
EqualLove is a gender-less personal care brand, made completely in Puerto Rico. From perfumes to candles, their universal scent is a unique essential oil blend of rosewood, cedarwood, black pepper, and a mix of citrus scents. During Pride Month, the brand will donate a percentage (starting at 10% with a max of 20%) of their sales to the True Self Foundation, an organization that fights for trans equality in Puerto Rico, and the Human Rights Campaign.
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Equal Love =LOVE Perfume, $, available at Equal Love
Both&
"From my experience talking with people in our community, pride isn't just about a month of bright colors and celebration, but about the quiet everyday acts of courage that enable us to feel seen and true to ourselves. At Both&, we want to honor that daily courage through storytelling not just one month out of the year, but every day." – Finnegan Shepard, Both& CEOFounder Finnegan Shepard was inspired to start Both& by his own transition. As a trans man, Shepard was frustrated by the lack of options in the fashion market. The first collection features everyday basics like The Finnegan T-shirt, which minimizes cling to create a flat profile, and The Khazeel T-shirt, its heavy cotton material perfect to cover binders.
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both The Khazeel, $, available at Both&
Equator Coffees
"That garage became Equator Coffees and marked the beginning of a high-impact coffee company focused on quality, sustainability, and social responsibility. Long before anyone thought coffee could embody any of those qualities." – Equator Coffee Website
Founded in 1995 by Brook McDonnell and Helen Russell, this brand's focus is socially responsible, community-focused, and ethical coffee. They proudly share their chain of production, as well proudly claim their LGBT+ roots.
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Equator Coffees The French Laundry Blend, $, available at Equator Coffees
Dr. Botanicals
"As a loud and proud LGBTQ+ owned brand, Dr. Botanicals champions diversity. We want every person that loves our products to feel good about themselves, and feel part of our family." – Dr. Botanicals Website
True believers of natural, ethically-made, vegan, and cruelty-free skincare, Dr. Botanicals ensures that it can be all of that and still be equipped with powerful ingredients that work.
Shop Dr. Botanicals
Dr. Botanicals Lemon Superfood all-in-one Rescue Butter, $, available at Dr Botanicals
TomboyX
"We asked ourselves, 'How hard can it be to make good underwear?' And by that, we meant underwear that fit regular bodies and fit how we saw ourselves. And underwear that any body could feel comfortable in, regardless of where they fell on the size or gender spectrum." – TomboyX Website
TomboyX is famous for its gender-neutral underwear — as well as for women who want to wear boxers/briefs. From period underwear to compression tops, it's the go-to brand for our favorite non-feminine pieces.
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TomboyX 4.5" Trunks - TENCEL™ Modal Orchid Rainbow, $, available at TomboyX
Brujita Skincare
"We are a community of people who are just a little bit different from the rest. Including and celebrating the misfits that the natural beauty market left behind." – Brujita Skincare Website
Brujita Skincare is a Latina LA-based brand which roots were inspired by Mexico City. Most ingredients are sourced from there, with everything you could hope for in a skincare brand: sustainable, organic, and unrefined. You could shop by skin type or take their skin type quiz if you're unsure.
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Brujita Skincare Cherry Bomb AHA Jelly Mask, $, available at Brujita Skincare
Phlemuns
"Born out of a desire to bridge the gap between elevated fashion and everyday communities, the unisex brand adopts an inclusive ‘slow-fashion’ approach, meticulously crafting each collection with intentional design and accessibility in mind." – Phlemuns Website
Gender fluidity and inclusivity are major aspects of this black-owned fashion brand. Powerful colors and unique silhouettes are what make these pieces instantly recognizable.
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Phlemuns SINGLE L/S MINI DRESS, $, available at Phlemuns
Me-est Me
"As a member of the community myself, I believe that we all want to live out our versions of the me-est me and members of the LGBTQ+ community experience shame for doing just that. I wanted to create something anybody could use to reconnect with themselves and celebrate their version of the me-est me, no matter who they are." – Shana Rehwald, Me-est Me Founder
Me-est Me will donating 10% of profits from each journal sold to The Ally Coalition for the whole month of June. The journal is an 88-page guided workbook filled with prompts and action items to help you reconnect with yourself. Doing inner work can be tough, so this is perfect for a little guided self-care.
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Me-est Me Me-est Me Journal, $, available at Me-est Me
Noto Botanics
"Developed with intention, diverse needs and genderless multi-use function. To sustainably need less, but have it all in a movement towards radical self care." – Noto Botanics Website
Noto Botanics is a gender-neutral skincare brand that focuses on high-performing, plant-based products. Their packaging is made from glass and the boxes from biodegradable, recycled materials. From their famous agender oil to their color sticks (perfect for lips, cheeks, and eyes), this brand knows how to stand out in a market that is so heavily gendered.
Shop Noto Botanics
Noto Botanics HYDRA HIGHLIGHTER POT, $, available at Noto Botanics
Ash + Chess
"Our queer and trans identities have impacted our brand by essentially shaping it into what it is today- a company that at its root celebrates queer identities and caters to the queer community when it comes to greeting cards, art, clothes, and even a safe space to talk and ask questions. We don't make queer-themed stuff because it's trendy to be queer, we do it because we ourselves want to offer the community things that reflect them and their identities." – Ashley Molesso & Chess Needham, Ash + Chess Founders
Ash + Chess is a lifestyle and art brand that focuses on celebrating queer joy in every shape it takes. From my absolute favorite queer history book to their beautiful art prints, you can never go wrong with anything from this shop. I've been a big fan of theirs for a while now, and everything for their collection just screams queer joy. And that's something we all need.
Shop Ash + Chess
Ash & Chess The Gay Agenda: A Modern Queer History & Handbook, $, available at Ash and Chess
Nicole Zïzi Studio
“Every decision I make serves as a motif of my commitment to sustainability. By sourcing recycled, alternative, and natural materials I am able to develop new products that push towards the elimination of environmental pollution. As a nod to circularity, I aim to protect our communities while simultaneously keeping in mind the way each design affects our environment as a whole.” – Nicole Zïzi Studio
This gender-neutral, black-owned brand focuses on sustainability while creating streetwear designs and accessories. A personal favorite is this green crossbody belt bag, made from vegan cactus leather and sourced from Mexico.
Shop Nicole Zïzi Studio
NICOLE ZÏZI STUDIO Cactus Leather Crossbody Bag, $, available at NICOLE ZÏZI STUDIO
Early To Bed
"Knowing that many people were uncomfortable in 'traditional' adult stores, we felt that by creating a sex-positive, woman/trans-friendly shop, more people would feel comfortable taking control of their sexual selves and finding new ways to experience pleasure with their partners and on their own. Our shop is staffed by people who take their sex toys seriously and are able to honestly answer questions about toys and sex in general. We help people from all walks of life find toys, books, accessories, and information to help them have happier, healthier erotic lives." – Early To Bed Website
This queer and woman-owned business focuses on making sex toys accessible to absolutely everyone, both in their online and Chicago locations. Their goal is to eliminate the sex taboo in our lives while ensuring the comfort of their customers (especially their trans/queer women). Plus for pride month, they're donating to a new charity every week!
Shop Early To Bed
BMS Swan Wand, $, available at Early to Bed
Muxe New York
"The main inspiration for this label are the muxes of the indigenous Zapotec culture of Oaxaca, which is not divided by the usual dichotomies: gay or straight, male or female. There's a commonly accepted third category of mixed gender — people called Muxes (said to derive from the 16th-century Spanish word for 'Woman,' Mujer). Some are men who live as women, or who identify beyond a single-gender. It is in this spirit that Muxe New York was born — a brand that celebrates gender-fluidity)." – Muxe New York
This streetwear, black-owned brand focuses on creating gender-neutral and thought-provoking pieces that comment on topics such as politics, gender, and culture. For Pride Month, a percentage of sales from the "Pay it no mind" tribute shirt will be donated to the Marsha P. Johnson Institute.
Shop Muxe New York
MUXE NEW YORK "PAY IT NO MIND" TRIBUTE TEE, $, available at Muxe New York
Automic Gold
"Being queer impacted everything, from the creation of the jewelry collection to how I do business. I started making my own jewelry because as a non-binary person, I couldn’t find fine jewelry that wasn’t too feminine or masculine that I could fit or afford. So, that was originally why I created the brand. Right now, everything I do is genderless and size-inclusive and accessible - it’s a must!! Queerness to me is not just the queerness of fashion but also queerness of attitude and how business is done." – AL, Founder of Automic Gold
Automic Gold's pieces are made from reclaimed materials and sourced locally, as well as ethically made. Everyone in the company is paid the same, emphasizing their belief in wage equality. I'm truly obsessed with their pieces, and knowing a brand cares about absolutely everyone every step of the way in the production process, just makes me want to buy from them even more.
Shop Automic Gold
Automic Gold Rainbow Earrings, $, available at Automatic Gold
Otherwild
"We aim to manifest a countercultural relationship to exploitative, extractive, and excessive consumer capitalist culture, dedicated to carrying products made with care, concern, and awareness of their impact and design. Otherwild is committed to utilizing our resources to provide sustained support for our staff, vendors, and suppliers, as well as to grassroots activist and social justice organizations and via direct grants to makers through Anotherwild Fund." – Otherwild Website
Otherwild is a queer and woman-owned marketplace, store, design studio, and event space in LA (and online, of course). It is community-focused with ethical practices and beautiful pieces of art and design that are uniquely Otherwild (that's the only I can describe it). I am absolutely obsessed with this website and I want everything.
Shop Otherwild
Ugly Rugly Utility Rug - Anenomie, $, available at Otherwild
Babeland
"The first Babeland store was opened in 1993 in response to the lack of women-friendly sex shops in Seattle. The store offers top quality products, a pleasant place to shop, and most of all information and encouragement to people who want to explore their sexuality." – Babeland Website
Babeland's focus is to encourage women everywhere to explore their sexualities, feel safe in a sex shop, and most importantly: have fun. Apart from being queer-founded, this marketplace features LGBT+ brands as well. From lube to rainbow vibrators, you can find it all here.
Shop Babeland
Lora DiCarlo Filare Clitoral Massager, $, available at Babeland
Femme Forte
“Being queer is a part of who I am, and therefore, in some way or another, it influences everything I do. Femme Forte started as a way to support the queer community, by raising money for community projects and creating a space within the fashion industry that centered LGBTQ+ voices. And although the brand has grown and evolved, this will always be central to what we do." – Zoe Schulz, Founder of Femme Forte
Femme Forte is an ethical streetwear brand, with its pieces being 100% cruelty-free and sweatshop-free. On top of this, all items are gender-neutral. Designs are printed using vegan inks that are free from toxic chemicals. Additionally, 10% of proceeds from all sales of the "& the future is now" tote bag will be donated to Mermaids — a UK foundation that supports transgender children.
Shop FemmeForte
Femme Forte 'And The Future Is Now' Tote Bag, $, available at Femme Forte
Heckin' Unicorn
"We’re here to push the heteronormative narrative that surrounds us everywhere we go, so that the world can be a kinder place for all. We’re here to spread the message of love, because we know that there’s plenty to go around without the need to restrict access to it." – Heckin' Unicorn Website
This Singapore brand is famous for its enamel pins. Everything from scissoring jokes to pronouns, Heckin' Unicorn got you covered. I'm such a big fan of pins, and this is right up my alley. They're so cute, fun, and creative.
Shop Heckin' Unicorn
Heckin Unicorn She / They Pronouns Enamel Pin, $, available at Heckin Unicorn
Alder New York
"We’re a queer and woman-owned independent skincare brand that makes products designed to work for all skin types, no matter your age, gender, or ethnicity." – Alder New York Website
This clean skin and body care brand prides itself on its dermatologist-approved ingredients and high-performing formulas. The purpose is to make caring for your skin simple. For Pride Month, they're donating 10% of the sales from their limited edition Cooling Mineral Hydro Mist to the Ali Forney Center, whose focus is to protect LGBTQ youths homelessness in NYC.
Shop Alder New York
Alder New York Cleansing Body Bar, $, available at Alder New York
Boy Smells
"Sensuous, accessible and bright, Boy Smells products elevate your intimate world. Packaged in pink and conceived beyond the gender binary, Boy Smells candles and intimate apparel make loving your identity a daily ritual." – Boy Smells Website
We've all seen the candles, with its bright and colorful packaging and creative names. Boy Smells has definitely made a name for itself, and I couldn't be more obsessed. Plus, they will be donating 10% of the proceeds from their Pride collection to The Trevor Project through July, with a minimum donation of $100,000.
Shop Boy Smells
Boy Smells PRIDE EXTRA VERT CANDLE, $, available at Boy Smells
Abprallen
"I’m a gay transgender man who hasn’t always felt proud about who I am, so when I talk about the work I create for Abprallen being a labour of love, I mean it. It’s a love letter to the community, and it’s a love letter to me, a reminder that who I am and what I bring to the world as a gay trans man is unique, beautiful, and deserves to be celebrated." – Erik Carnell, Founder & Designer of Abprallen
Speaking of brands I'm absolutely obsessed with, Abprallen is definitely one of those! If you're looking for high-quality enamel pins with every flag in the LGBT+ this is your place. The raised fist symbol, instead of the traditional flag, emphasizes the importance of intersectionality, strength and the power of the people.
Shop Abprallen
Abprallen Bisexual Pride Enamel Pin, $, available at Etsy
Peace Out Skincare
"Peace Out was born out of his necessity to develop acne products that actually work and Enrico’s deep desire to build an inclusive acne/skin positive brand by providing people a place to feel safe, empowered. Today and everyday Peace Out’s Mission is really simple- we want to create good, effective, clean, fun products that help champion our customer and their skin." – Peace Out Skincare Website
This clean brand is famous for its acne dots, both for healing and minimizing. These effective products are always vegan and cruelty-free. Their focus is to make your skincare routine easy. Plus, now through June 14, 10% of their sales from the acne dots with rainbow packaging will be donated to The Trevor Project.
Shop Peace Out Skincare
Peace Out Skincare Limited Edition! Pride Acne Dots, $, available at Peace Out Skincare
Malin + Goetz
"Our modern apothecary approach offers the best of tried, true, and trusted natural ingredients and advancements in technology to produce the most gentle and effective treatments available. We are not experimenting on our customer in any way - we know these things work." – Malin + Goetz Website
Malin + Goetz are the perfect combination of natural ingredients and technology, refining them in order to create powerful skincare products. Still, all of them are safe to use on sensitive skin. It's the marriage of effective and gentle solutions.
Shop Malin + Goetz
Malin + Goetz eucalyptus deodorant., $, available at Malin + Goetz
Freck Beauty
"We are the bold, clean beauty brand for anyone that cares about ingredients, respects the process, and doesn’t care about the rules." – Freck Beauty Website
This queer and woman-owned beauty brand is famous for being the freckle-maker OG. Celebrating differences and individuality is what makes Freck Beauty unique and entirely its own. This clean brand is all about minimalism with a pop or two of color.
Shop Freck Beauty
Freck Beauty FRECK OG, $, available at Freck Beauty
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