As you read this, there are over 250,000 Amazon items percolating as part of its legendary
Prime Day sale — which, contrary to the name, actually lasts for two days. As usual, we've been hawkishly monitoring the vast dot-com: compiling
Cliff’s Notes for shopping Prime Day like a pro; keeping tabs on all the
early bird deals ; bookmarking every
best sex toy to
small business that the hyped sale will potentially have on offer; strategizing our own Tour de Prime Day game plans.
With several under our belts, we consider ourselves seasoned experts in distinguishing Amazon Prime Day's most cart-worthy discounts from its duds. If you’d prefer to avoid the turbulent mosh pit of the aforementioned 250,000+ deals, then welcome to the R29 Shopping team's private Prime Day club — aka a guide to all the Amazon Prime Day deals we're actually buying this year. Ahead, find everything from 50% a luxury-skincare essentials kit to almost 30% a top-of-the-line robot vacuum that we’re finally pulling the trigger on and more.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff — and, while we do receive commission from Amazon, all of the goods linked to on our site are independently curated by our Most Wanted shopping team editors. All product details reflect the price and availability at the time of publication.
41% Off Reebok Classic Nylon Sneaker
“I’ve been quietly pining to take part in the Dad Shoe trend but just hadn’t been able to pull the trigger on one pair in particular — until I sniffed out the Prime Day deal on these white-on-white Reeboks. The suede-and-nylon composition and chunky silhouette of these classic trainers hasn’t changed since the 80s — the throwback energy is ubiquitous and the under-$40 price tag highly appealing.” – Elizabeth Buxton, Editor
Shop Reebok at Amazon
Reebok Classic Nylon Sneaker, $, available at Amazon
46% Off Cuisinart Elemental 8-Cup Food Processor
"Ever since my mom (the savviest home-cook I know!) scored her prized Cuisinart food processor majorly marked down during a Prime Day of the early aughts, I've been waiting for my moment to follow suit — and, now that I'm a new homeowner, the time to nab one of these premium chopping machines for 46% off has come. I plan to use it for everything from bulk-grating cheese to pureeing pesto, whisking up salad dressings, chopping onions (tear-free!), etc. and so on." – Elizabeth Buxton, Editor
Shop Cuisinart at Amazon
Cuisinart Elemental 8 Cup Food Processor, Silver, $, available at Amazon
50% Off Sunday Riley Mini Vault Skincare Collection
“I’ve been using Sunday Riley skincare products for nearly three years now and I have no plans to stop. As someone with famously sensitive skin, the brand's formulas never fail to leave it feeling smoother, brighter, and plumper with no signs of redness or irritation. While the Prime Day deals on two of my favorites (the Luna and C.E.O oils) have ended, I am now in the market for this stacked lineup of Sunday Riley's most popular vitamin C, retinoids, and AHAs products in mini form — aka the perfect way to test out some new potential skincare staples for 50% off.” – Elizabeth
Shop Sunday Riley at Amazon
Sunday Riley Mini Vault Skincare Collection, 1 ct., $, available at Amazon
30% Off R+Co Death Valley Dry Shampoo
“I swear by this dry shampoo to carry me through my wash-once-a-week-hair routine with volume, shine, and a beachy scent that makes the formula a great option for summer. Reviewers point out that it’s better for thick hair, and I can concur that it makes my dense, shoulder-length tresses very happy — and perfectly tousled. I love that it’s free of sulfates, parabens, and petrolatum, too.” – Elizabeth Buxton, Editor
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R+Co Death Valley Dry Shampoo, $, available at Amazon
$20 Off HATCH Restore Sound Machine and Smart Light
“Full Disclosure: I already own a Hatch Restore, BUT will purchasing another to put in our guest room while it’s marked down for Prime Day. This aesthetically pleasing (and MVP-Award-winning) gadget is what keeps me feeling well-rested and consistent with my sleep schedule throughout the week. Essentially, it’s a fully customizable bedside routine in a little half-moon box; including everything from programmable sunrise and sunset simulations to soothing sound machine capabilities (think crickets at night transitioning to chirping birds in the morning) and a vast library of guided meditation streams that you can both wind down and wake to.” – Elizabeth Buxton, Editor
Shop Hatch at Amazon
HATCH Restore Sound Machine and Smart Light, $, available at Amazon
15% Off Tushy Classic Bidet Toilet Seat Attachment
“After a year of being targeted ads for the Tushy, I finally took the plunge (wink, wink ). I've been wanting a bidet for quite some time now as I feel like it'll help with my toilet paper consumption as well as benefit my overall hygiene, but wanted to see if it was actually worth it. After speaking to a few of my friends who are proud Tushy owners and consulting with Karina Hoshikawa on the Shopping team (who alerted me it was going to be on sale for Prime Day), I knew it was time to make the purchase. My booty and I cannot wait.” — Sara Tan, Beauty Director
Shop Tushy on Amazon
Tushy Classic Bidet Toilet Seat Attachment, $, available at Amazon
30% Off AIRPOP Pocket Face Mask (Pack of Two)
“I’m certainly not buying as many masks as I did last summer, but 2020’s supply of face coverings is getting a little long in the tooth, and I could use some new ones for some trips I have planned this summer. (Yay!) I’ve been wanting to try these masks from AIRPOP for a while — they were developed by an industrial designer based in Shanghai back in 2015 when he noticed his young children were having respiratory issues in response to the poor air quality in their city. The company analyzed 4,000 faces to achieve the precise fit, and while they look disposable, they’re actually washable and reusable. Reviewers on Amazon pointed out that the foam nose bridge is really comfortable, too — and since the wire insert in my current hand-sewn mask is coming out and constantly poking me, I’m really excited to try this better-fitting iteration.” – Emily Ruane, Fashion Market Writer
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AIRPOP Pocket Face Mask (Pack of Two), $, available at Amazon
27% Off Maryann Organics Anti-Aging Collagen Cream
“I do not want to know what kind of unholy magic goes into this miraculous night cream — I’ve never seen a product deliver results so quickly. This top-rated moisturizer was a very out-of-character Amazon beauty purchase for me last year, but it has close to 10,000 reviews and a 4.5-star rating, along with pages of passionate testimonials and some seriously convincing before-and-after photos. ‘We all know raved-about products seldom meet our hopes,’ wrote reviewer Daisy. ‘My skin is 78 years old so it’s lucky to still be here, let alone improving. I’ve been using this cream for four days, twice daily, [and] I’m surprised to note a difference already. My skin appears more hydrated and fewer creases seem to be mocking me.’ I’d seriously like to thank the person who sold their soul to make this product so good — and so inexpensive.” – Emily Ruane, Fashion Market Writer
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Maryann Organics Collagen Cream, $, available at Amazon
49% Off Melissa & Doug Let’s Play House Six Piece Set
“Ok, this might seem like the saddest and most non-fun toy in the world, but my husband and I have been talking about getting our 16-month-old daughter a toy broom for weeks because she is obsessed with the ‘grown-up’ broom. (It makes sense — she sees us using it approximately seven times a day.) She drags it around the house and it’s pretty yucky, so I think this six-piece set of toddler cleaning supplies is going to make her very happy — and hopefully enable us to sweep without her ‘help’, as much we really appreciate it.” – Emily Ruane, Fashion Market Writer
Shop Melissa & Doug at Amazon
Melissa & Doug Let's Play House Six Piece Set, $, available at Amazon
35% Off Mustela Mineral Sunscreen
“Anytime Mustela products go on sale, you will find me sprinting for the ‘add to cart’ prompt and smashing the ‘quantity’ button into the double digits. Our beauty writer Karina Hoshikawa tipped me off to the sweet-smelling magic of these super-gentle, baby-friendly cleansing products last year, and we’ve been using them since my daughter was a newborn. I’ll be bulk-buying this mineral sunscreen, but you’ll find discounts on a host of must-haves.” – Emily Ruane, Fashion Market Writer
Shop Mustela at Amazon
Mustela Mineral Sunscreen Lotion, $, available at Amazon
17% Off Coravin Wine Preservation System
“If you’re a serious wine nerd, you know that the Coravin is a highly coveted item in the oenophile’s toolbox. The device will pierce the cork of any bottle of wine so that you don’t have to uncork it — but you can still pour it! — prolonging the shelf life of a precious bottle. It’s a must-have for any collection of rare vintages. I am kicking myself that my husband’s birthday just passed and I missed out on this deal — oh well, I guess I’ll have to buy it today and stow it away for the holidays.” — Emily Ruane, Fashion Market Writer
Shop Coravin at Amazon
Coravin Wine Preservation System, $, available at Amazon
Vornado 660 Large Whole Room Air Circulator Fan
“I won’t bore you all with the details of the air-conditioning-versus-open-windows-and-fan power struggle that occurs every summer in my household — let’s just say I’m Team Fan, and this air-circulating Vornado is my new ride-or-die. I did a ton of research before purchasing this model; which, despite its pretty modest size, does an excellent job of keeping air moving around in the room. I like to point it directly at me at night and pretend I’m being lulled to sleep by a summer breeze.” — Emily Ruane, Fashion Market Writer
Shop Vornado at Amazon
Vornado Vornado 660 Large Whole Room Air Circulator Fan with 4 Speeds and 90-Degree Tilt, 660-Large, White, $, available at Amazon
20% Off JW Pei Vegan Leather Croc-Effect Bag
“I’m a known tiny-bag enthusiast, and current rotating between Room Shop’s Chouchou purse and the Domain Mini Bag from Puerto Rican brand Yo Mas, recommend to me by our deals writer Mercedes. After seeing JW Pei’s scrunched shoulder bag all over my explore page these past few weeks — mostly thanks to @emrata — I think this will make a lovely mid-summer addition to my micro-collection.” – Emily Ruane, Fashion Market Writer
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JW PEI Gabbi Bag, $, available at Amazon
20% Off New Chapter Prenatal Multivitamin
“Run, don’t walk; people! New Chapter vitamins are the best and a ton of the brand’s offerings are marked down for Prime Day. I personally swear by their prenatal multivitamin — they are the only ones that don’t irritate my stomach , as I have previously explained. They ferment their vitamins for better absorption, and bonus — they’re also a certified B-corp. Other best-sellers like their zinc , magnesium , and melatonin-ginger formula are on sale, too.” – Emily Ruane, Fashion Market Writer
Shop New Chapter at Amazon
New Chapter Prenatal Multivitamin, $, available at Amazon
43% Off The Drop Ana Slip Dress
"Plain and simple, I love a slip dress. I think they're so versatile and the least fussy dress style out there. This silky one from The Drop is currently on sale for under $50 and comes in THIRTEEN different colors. For summer, I'm partial to the buttery yellow option."
Shop The Drop at Amazon
The Drop Ana Silky V-Neck Midi Slip Dress, $, available at Amazon
Farmacy Green Clean Makeup Meltaway Cleansing Balm
“When it comes to makeup remover, I've always been a die-hard Bioderma girl, but I feel like these balms are really making waves. I really like Farmacy products because they seem to be clean and gentle, so I thought this would be a good place to start my cleansing balm journey!” – Kate Spencer, Creative & Updates Editor
Shop Farmacy at Amazon
Farmacy Green Clean Makeup Meltaway Cleansing Balm, $, available at Amazon
40% Off Levi’s Wedgie Jeans
“Levi's can do no wrong in my book. I’ve literally had the same pair of ‘Wedgie’ fit jeans for at least five years and they’ve held up great and are SO comfortable. This style fits just right for my body type: not too loose, but not too tight.” – Kate Spencer, Creative & Updates Editor
Shop Levi’s at Amazon
Levi's Levi's Women's Wedgie Straight Jeans, $, available at Amazon
25% Off Sakara Life Sleep Tea
“I discovered the wonders of this tea when I tested it out for a story on products that will help you sleep better , so you better believe I'll be stocking up while it's on sale.” – Kate Spencer, Creative & Updates Editor
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Sakara Sleep Superherb Tea, $, available at Amazon
20% Off Simon Miller Rib Dress
“Although I'm not one to usually buy designer goods on Amazon, anyone who knows me knows I can't see know to a Simon Miller sale. I love the brand’s signature rib fabric, and this burnt orange color will be perfect for fall!” – Kate Spencer, Creative & Updates Editor
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Simon Miller Rib Wells Long Sleeve Dress, $, available at Amazon
24% Off Apple AirPods
“Before buying my pair of AirPods, I was pretty skeptical of the whole concept. I thought I would lose these in no time and that they wouldn’t be comfortable at all. I couldn’t be more wrong. I have never regretted this purchase, I’m obsessed with them and exclusively use them for all my headphone needs. Highly recommend.” – Mercedes Viera, Associate Deals Writer
Shop Apple at Amazon
Apple Apple AirPods Pro, $, available at Amazon
20% Off Adidas Originals 3-Stripes Leggings
“These Adidas leggings are the comfiest leggings I own. The stripes add something fun to what would otherwise be a pretty boring, casual outfit. The fabric gets softer the more wear you get out of it, and I love that!” – Mercedes Viera, Associate Deals Writer
Shop adidas at Amazon
Adidas Originals 3-Stripes Leggings, $, available at Amazon
30% Off Rocketbook Fusion Smart Reuseable Notebook
“This reusable notebook is just right for those of us who need to write stuff down but still need their notes on their laptops. From college students to journalists taking notes during an interview, or even your average to-do lister. I swear by this notebook!” – Mercedes Viera, Associate Deals Writer
Shop Rocketbook at Amazon
Rocketbook Fusion Smart Reusable Notebook, $, available at Amazon
23% Off Anastasia Beverly Hills Brow Wiz
“I’ve been using the Brow Wiz for years now and it’s still my top pick for detailed work on my brows. One of these will last you a long time, and the color blends in beautifully. Not to mention, there are so many shades to choose from!” – Mercedes Viera, Associate Deals Writer
Shop Anastasia Beverly Hills at Amazon
Anastasia Beverly Hills Brow Wiz, $, available at Amazon
30% Off Stasher Reusable Storage Bag
“These reusable bags are perfect for absolutely everything, from snacks to carrying around toiletries when traveling. The fact that it comes in so many pretty colors is perfect, and it makes me so happy! They freeze and wash easily, too!” – Mercedes Viera, Associate Deals Writer
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Stasher Reusable Storage Bag, $, available at Amazon
45% Off Tramontina Nesting 11-Piece Nonstick Cookware Set
“I’m moving in a few weeks, and finding good deals on apartment necessities can be tough. I’ve been scouring the internet for a solid set of pots that can fit comfortably into an NYC-sized kitchen without taking up too much space, and these Tramontina nesting pots are perfect for that. Not only can all the lids fit inside of the pots, but they are nonstick which is ideal for a quick and easy clean-up. I may have landed on internet gold with this almost-50% discount — I cannot wait to start chefin’ it up with my new pot set!” — Chichi Offor, Associate Writer
Tramontina Nesting 11-Piece Nonstick Cookware Set, $, available at Amazon
17% Off Baby Foot Exfoliation Foot Peel
“I definitely want to buy this foot mask because I’ll be in sandals all summer. It’s not a good look to have crusty feet, so this seems like a solid solution to start the summer out right.” – Chichi Offor, Associate Writer
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Baby Foot Original Foot Peel Exfoliator, $, available at Amazon
20% Off SHYH French Orange Beret Hat
“If you know me, you know that I LOVE a beret . I’ll take any opportunity to add a fun cute color to my wardrobe. This sweet, peach beret is the cutest thing. I love how there’s a little green leaf popping out the top. I can’t wait to rock fruity vibes all around NYC this summer.” – Chichi Offor, Associate Writer
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SMYH SHYH French Orange Beret, $, available at Amazon
$1.50 Off essence Lash Princess False Lash Effect Mascara
“I’ve used this mascara for the past couple of years. It really works wonders for filling out and extending the look of your lashes. I love how it’s buildable and adds volume to my barely-there, sparse lashes.” – Chichi Offor, Associate Writer
Shop essence at Amazon
Essence Lash Princess False Lash Effect Mascara, $, available at Amazon
30% Off True & Co. True Body Lift Triangle Adjustable Strap Bra
“When it comes to over-the-shoulder boulder holders, I just want to be comfortable and feel like my boobs are secured to my body. I don’t need cleavage or definition — I just don’t want to knock anyone’s eyes out. Like many people, I struggle with bra shopping: I have no idea what my bra size is; I have a really small ribcage but big ones; and I’ve been gaining and losing the same 8 - 10 pounds since the start of the pandemic. When I first stumbled across True&Co’s super-simple size chart with a size range of XS-XL, I was like... yes! I guessed that I was a medium, and I was right. I buy the ones without underwire — they’re super soft and like ... silky? They feel really expensive and are really stretchy and comfortable. The Triangle Adjustable Strap bra is my fave; the adjustable straps are clutch. I will definitely be stocking up on this and a few other faves since their entire storefront is 30% off for Prime Day.” – Rachel Krause, Deputy Beauty Editor
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True&Co. True Body Lift Triangle Adjustable Strap Bra, $, available at Amazon
Up To 44% Off Crest Whitestrips
“Real talk — while I spend many days, nights, and weekends feverishly scanning Amazon for the best deals and legit good products for my job at R29, I'm a little less bullish when it comes to my own online consumption. Instead, much like the cicada, I spring into once-in-a-few-moons action and quickly grab the goods before burrowing back down for a long nap away from my personal Prime account. And during this active shopping time, I try to stick to what I am absolutely positive that I will use. For instance, once a year I purchase Crest Whitestrips to keep my pearlies nice and white (not blindingly so, hence the once-a-year usage). This year I'm personally considering the sensitive teeth set because the yellow ADA approval sticker has caught my eye. Or I might abandon Amazon completely and go straight to the source with this deal from Crest .” – Marissa Rosenblum, VP affiliate & consumer products
Shop Crest at Amazon
Shop Crest at Crest
Crest 3D White Professional Effects Whitestrips 20 Treatments, $, available at Amazon
40% Off Clic Manual Toothbrush with Replacement Brush Head
“Is it weird to really, really like your toothbrush? I already own this manual brush in matte black, and its sleek countertop aesthetic as well as its x-shaped, criss-cross cleaning bristles just make me happy. And this deal on it is indeed worth the buy now if you're in the market. While it's not quite as sustainable as those light bamboo brushes or well, using your finger (I guess?), this brush does use 60% less plastic over the years as you're only replacing the head.” – Marissa Rosenblum, VP affiliate & consumer products
Shop Oral-B
Oral-B Clic Manual Toothbrush with Replacement Brush Head, $, available at Amazon
25% Off Sociala Swimsuit
"Is it possible that the perfect LBS (little black swimsuit) lives on... Amazon??? By the looks of this style and by scanning the mega positive reviews, it seems so. Ribbed? check. Adjustable sides and straps? check. Bra-like buckle and lined bust padding for extra bubb-support? check. The lack of extra frills, ruffles, or terrifying tummy cut-outs? Check, check, check." – Marissa Rosenblum, VP affiliate & consumer products
Shop Sociala
Sociala Ribbed One Piece Swimsuit, $, available at Amazon
$5 Off Bala Bangles
“Since the pandemic, I’ve majorly upgraded my home workout game. While I've started to dip my toes back into my pre-panini fitness routine with outdoor spin classes, there are a handful of items I'll definitely be using after gyms and studios fully reopen. Bala Bangles aren't just workout gear — they're beautiful (mine are black), and are easy to integrate into a variety of circuit and Pilates moves.” – Karina Hoshikawa, Beauty & Wellness Writer
Shop Bala at Amazon
Bala Bala Bangles (Set of 2), $, available at Amazon
32% Off Cricut Explore Air 2
“My beautiful mom, Susie, is an avid scrapbooker and all-around crafty queen. She already owns the miniature Cricut Joy, but I plan on leveling up her creative arsenal by getting the Rolls-Royce of craft tech, the Cricut Explore Air 2, at a steep discount.” – Karina Hoshikawa, Beauty & Wellness Writer
Shop Cricut at Amazon
Cricut Explore Air 2, Mint, $, available at Amazon
32% Off Embark Dog DNA Test
“When I adopted my precious rescue pup Miso during the pandemic, the local shelter told me that he was an adorable Pomeranian/Chihuahua mix. (I like to think his gorgeous coat gives Westminster top dog Wasabi a run for his money.) I was curious to learn more about what exactly makes Miso Miso , so I knew I had to try Embark, aka 23andMe for Fido. From the DNA sample collection process to getting his test results, the entire process was super easy and seamless. (Turns out, he has a little Maltese in him — who knew, right?) The kit isn’t cheap, but getting it at a discount is well worth the 10/10 experience of learning more about your fur baby.” – Karina Hoshikawa, Beauty & Wellness Writer
Shop Embark at Amazon
Embark Dog DNA Test | Breed & Health Kit, $, available at Amazon
30% Off IGK Good Behavior 4-in-1 Prep Spray
“I'm a hair product minimalist, but this stuff is worth its weight in gold. It tames flyaways (which permanently surround my hair like an unwanted halo) and adds a dose of shine to strands. I also use it as a heat protectant before styling with a curling iron, and it works like a dream every time. IGK is one of the coolest brands in the game, so don't miss out on snapping up some gems.” – Karina Hoshikawa, Beauty & Wellness Writer
Shop IGK at Amazon
IGK GOOD BEHAVIOR 4-in-1 Prep Spray, $, available at Amazon
30% Off Mario Badescu Facial Spray Trio
“I've used Mario Badescu since I was a teenager (their pimple-fighting Drying Lotion is still a fave), and their stuff is the real deal. It's already relatively affordable for how amazing the formulas are, but this mist trio is a serious steal. Each one of these gorgeous toning mists smells like a day at the spa, and you can keep them in the fridge for an extra refreshing experience.” – Karina Hoshikawa, Beauty & Wellness Writer
Shop Mario Badescu at Amazon
Mario Badescu Spritz Mist and Glow Facial Spray Collection Trio, $, available at Amazon
18% Off Oral-B Genius X Limited Electric Toothbrush
“I don’t know if anyone else was pushing off dentist appointments because of the pandemic, but I got a rude awakening a few months ago about the status of my teeth, SO I invested in an electric toothbrush. I personally love Oral-B’s line of fancy electric brushes and would recommend scooping one up while they are on super sale for prime day. Since I already have mine, you’ll find me stocking up on enough discounted replacement heads to last me through the year.” – Alexandra Polk, Lifestyle Writer
Shop Oral-B at Amazon
Oral-B Genius X Limited, Electric Toothbrush, $, available at Amazon
30% off Stojo Collapsible Coffee Cup
“Stojo cups are aesthetically pleasing, good for the environment, and most importantly for me, they don’t take up a ton of space. Gone are the days of my thermos jumbling around my tote bag and spilling coffee all over my belongings thanks to this super convenient collapsible cup.” – Alexandra Polk, Lifestyle Writer
Shop Stojo at Amazon
Stojo Collapsible Coffee Cup, $, available at Amazon
27% Off iRobot Roomba
"This purchase is actually meant for my parents. They are obsessed with keeping their floors clean 24-hours a day for some reason, and I feel like a robot vacuum will give them peace of mind. Of course, a Dyson is definitely a great option for other floor care enthusiasts, but I think they need a Roomba in their life to sweep up messes while they’re not even looking. Also, I heard this one is great with pets aka our pup Winston can rest easy." – Alexandra Polk, Lifestyle Writer
Shop iRobot at Amazon
iRobot Roomba i3+ (3550) Robot Vacuum, $, available at Amazon
Yaber Mini Projector
Molekule Air Mini Air Purifier
Shop Molekule at Amazon
Molekule Air Mini Small Room Air Purifier, $, available at Amazon
Cupshe High Waist Ruffle Bikini
different Cupshe pick
Shop Cupshe at Amazon
Cupshe Ruffle High Waist Bikini, $, available at Amazon
Levoit Air Purifiers?
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