The past month presented us with more than a few good opportunities to online shop; from Independence Day to the Olympics and Nordstrom...

29 Unexpected Reader Favorites From The Month Of July

The past month presented us with more than a few good opportunities to online shop; from Independence Day to the Olympics and Nordstrom's ongoing Anniversary Sale. After a quick trip down product memory lane (via our anonymously sourced shopping data), we unearthed a slew of outlier buys and never-before-carted best sellers at the top of our July Most Wanted list.

Starting with a new favorite destination for the summer-dress obsessed, moving onto the choice TV subscription service for streaming Suni Lee getting those golds, and ending with an excellent under-$100 deal on a pair of Ray-Bans (courtesy of that Nordstrom Anniversary Sale we mentioned earlier!), these 29 popular purchases are an offbeat ode to summer. Make the most of your remaining sunshine month by shopping the best-selling medley ahead — there are plenty of Amazon hidden gems and very good vibrators to be had, too.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. All product details reflect the price and availability at the time of publication. If you buy something we link to on our site, Refinery29 may earn commission.

Eau de Juice BeachPlease Eau De Parfum


Our Deputy Director, Elizabeth Buxton, swears by this sunscreen-scented $25 perfume — so much so, she made it one of her July MVPs (and it made it to the top of the bestselling charts). She says, "I was not disappointed by the first spritz. Waves of smooth vanilla and creamy coconuts cut by juicy pineapple washed over me. It was as though Bobbi Brown Beach grew up and gave birth to a zestier Gen-Z Beach baby. I spray it on every morning before sitting down to work and often catch myself absentmindedly dragging my wrists across my nose to catch a whiff of what can only be described as 'vacation in a bottle."

Shop Eau de Juice

Eau de Juice Beach Please Eau De Parfum, $, available at Walmart

Farm Rio Rainbow Stripe Midi Dress


The vibrant Brazillian clothing boutique Farm Rio is R29-readers' official new must-have summer dress destination (we still love you H&M). It made its first huge splash in our Fourth of July Sales round-up and continues to win over our audience with its bright hot-weather apparel. You can shop the brand or on Anthropologie, Nordstrom, and beyond.

Shop Farm Rio

Farm Rio Rainbow Stripe Midi Dress, $, available at Anthropologie

REVLON Oil-Absorbing Volcanic Face Roller


In July our Market Beauty Editor, Karina Hoshikawa, test and reviewed this bestselling oil-wicking product best as a "real-life Paris filter". It currently boasts over 18,000 reviews, a 4.3 out of 5 star rating, and official TikTok viral status.

Shop REVLON


Revlon Oil-Absorbing Volcanic Face Roller, $, available at Amazon

Sling TV Subscription


One of the most surprising bestsellers from July was Sling TV. After waiting a whole year to watch the 2020 Olympics, readers were ready to get a virtual front-row seat. This subscription service is your most budget-friendly ticket to streaming all kinds of events for just $10 during their current limited-time offer. Sign up now (if you haven't already) and don't miss the highly-anticipated closing ceremonies.

Shop Sling TV

Sling TV First Month Subscription, $, available at Sling TV

Gold Flamingo Clio Task Chair


We gave this chair the "best comfort" award based on its 4.5 out of 5 stars rating and 166 comfy butt reviews. If you're looking for an office chair that makes a statement without sacrificing your spine, this is it.

Shop Gold Flamingo

Gold Flamingo Clio Task Chair, $, available at Wayfair

Everlane Long Weekend Tee Dress Sunrise


Not all frocks are this effortless, so we went ahead and curated an all-star list of actually casual dresses. We're talking machine washable, pull-on style only, low maintenance maxi dresses. This top-selling summery tank dress checked all of our boxes and stole the hearts of readers, too.

Shop Everlane

Everlane The Long Weekend Tank Dress, $, available at Everlane

La Mer Revitalizing Soothing Set


The Nordstrom Anniversary sale comes in waves and offers a handful of early access deals to cardholders before anyone else. The creme de la creme of these early-bird discounts was none other than La Mer's luxurious, rarely marked-down moisturizing products. This Revitalizing soothing set flooded the carts of many and is still available for $200 off at Nordstrom right now.

Shop La Mer

La Mer Revitalizing Soothing Set, $, available at Nordstrom

Secret Lover Bullet Vibrator


When people aren't stocking up on groceries or buying useful knick knacks on Amazon, they're buying sex toys. The mega-retailer is a treasure trove for cheap toys that pack a pleasing punch like this discreet bullet vibrator.

Shop Secret Lover

Secret Lover Bullet Vibrator with Angled Tip, $, available at Amazon

Lo & Sons Catalina Deluxe Tote


A long-time R29-reader favorite took a dip in the charts in June but came back in full force for July. Lo & Sons' bestselling washed-canvas weekender comes in a compact yet all-encompassing size with multi compartments for strategic long-weekend outfit storage — so we get why out of all the weekender bags featured in our round-up, this one is a major stand-out.

Shop Lo & Sons

Lo & Sons The Catalina Deluxe Tote, $, available at Lo & Sons

YOUKOOL Exfoliating Lip Brush Tool


Necessary? No. Extremely useful? Yes. Check out this other extra handy and bestselling Amazon find for baby-soft lips in a flash. Reviewers say, "When using it on my lips I see and feel such drastic results. Not only does it do a great job of removing the dead skin making my lips super soft it also actually helps my lips plump up more than using a plumping gloss."

Shop YOUKOOL

YOUKOOL Double-Sided Silicone Exfoliating Lip Brush (2PCS), $, available at Amazon

Ray-Ban 50mm Wayfarer Sunglasses


For big events like Nordstrom's long-awaited Anniversary sale, the Shopping team editors like to share a few top picks we're adding to cart ourselves. This year, our Deputy Director, Liz Buxton's cheap Ray Ban find was (and still is) the star of the show.

"I do not sleep on an under-$100 Ray-Ban deal — especially when 100%-UV-protective lenses are involved," she said. "These very classic Wayfarer frames are going to be my go-to pair for fall; I’m envisioning jeans-white-tee-and-blazer-with-boot lewks for days."

Shop Ray-Ban

Ray-Ban 50mm Wayfarer Sunglasses, $, available at Nordstrom

J.Crew Tie Back Tiered Cotton Poplin Dress


In July we witnessed the comeback of J. Crew. After covering just one 30% summer essentials sale, readers couldn't get enough of the brand's flirty dresses, flattering bathing suits, and casual-yet-sophisticated pieces.

Shop J.Crew

J.Crew Tie-back tiered cotton poplin dress, $, available at J. Crew

Miracle-Gro Sticks


What first started as a bestselling MVP from our Market Beauty Editor Karina Hoshikawa has now become a hot topic over on our most useful Amazon products story. According to reviewers, these magic spikes don't just revive your plant buddy, it also keeps them alive and well for years to come. One reviewer explains, "We've only had this in the soil for a few weeks, but I can see a noticeable difference in the color of our plants. They've taken a bit of a downturn during the winter months and these Plant Food Spikes seem to have brought back some of the color — I think it will help these to thrive year-round."

Shop Miracle-Gro

Miracle-Gro Indoor Plant Food Spikes, $, available at Amazon

Everlane French Terry Robe


An Everlane sale means one thing and one thing only: clothing haul. For the past few weeks, the chic clothing brand has styles up to 50% off all over its site, and this Terry Robe was no exception. It's a top seller for R29 readers, and according to Everlane reviewers it is, "...perfect if you want to feel comfy and snuggled."

Shop Everlane

Everlane The French Terry Robe, $, available at Everlane

Joliet 4-Piece Sofa Seating Group With Cushions


It wouldn't be the Fourth of July without some killer home and furniture deals. Instead of the usual mattresses and indoor home goods, the top seller from our holiday round-up was Lark Manor's four-piece patio seating set from Wayfair. Despite the holiday being long gone, you can still score this cost-effective bundle for 56% off right now.

Shop Lark Manor

Lark Manor Joliet 4 Piece Sofa Seating Group with Cushions, $, available at Wayfair

Olive & June The Pedi System


Some pandemic habits die-hard — like, for example, at-home pedicures. Olive & June generously took 20% off its most wanted stay-at-home pedicure kit in July, and although it's no longer on sale, it's definitely worth the $108 price tag. One system includes: polish, footrest, foot file, nail clipper, file, cuticle remover, cuticle pusher, nail buffer, polisher remover, clean-up brush, glossy top coat, toe separators, and hydrating foot serum.

Shop Olive & June

Olive & June The Pedi System, $, available at Olive & June

La Ligne Normandy Cotton Sweater


It's not too early to stock up on excellent fall sweaters — especially when they're on sale at the Nordstrom Anniversary Sale. R29 readers are pointing to it as THE destination for upcoming cold-weather essentials at steep price cuts.

Shop La Ligne

La Ligne Normandy Cotton Sweater, $, available at Nordstrom

Parachute Honeycomb Duvet Cover Set


Natural, high-quality materials are the bees' knees during the summer. Why? breathable, luxe, soft sheets are the ticket to a great night's rest. Parachute's premium bath essentials and bestselling bedding are great products to start with (and are major on-site bestsellers) if you're ready to begin your long-awaited sustainable home goods journey.

Shop Parachute Home

Parachute Home Honeycomb Duvet Cover Set, $, available at Parachute Home

Ienjoy Home Hotel Collection Premium Ultra Soft 4-Piece Queen Bed Sheet Set


For something a little cheaper (but still as crowd-pleasing!) try The Rack — aka Nordstrom's off-price sister site that never fails to deliver on best-selling discounted home buys. This sheet set is a well-loved favorite for its comfortable threads and low-maintenance upkeep. Reviewers say, "I was shocked and excited to find these sheets on sale at Nordstrom Rack! They are SO comfortable and they wash beautifully. Great sheets at a great price!"

Shop Ienjoy Home

Ienjoy Home Hotel Collection Premium Ultra Soft Queen Bed Sheet Set, $, available at Nordstrom Rack

Maryann Organics Collagen Cream


We said it for June Most Wanted and we'll say it again: people cannot get enough of this $20 collagen cream. We dedicated an entire article to its whimsical anti-aging abilities back in June and people continue to ride the collagen wave.

Shop Maryann Organics


Maryann Organics Collagen Cream, $, available at Amazon

ThirdLove Everywhere Cotton Bikini


We try our best to showcase a fresh new crop of must-haves every month, but some products, like ThirdLove's cotton bikini undies, refuse to lose their top spots.

Shop ThirdLove

ThirdLove Everyday Cotton Bikini, $, available at ThirdLove

Better Love Rabbit Vibrator


The best-selling item from June's Most Wanted list was Better Love's rave-reviewed Rabbit Vibrator — and it's 74% off at Ella Paradis right now. If you already bought it last month (we don't blame you), check out our top-reviewed sex toy round-up for more fan-favorites.

Shop Better Love

Better Love Rabbit Lily Vibrator, $, available at Ella Paradis

Treasure & Bond Ruched Body-Con Dress


In our round-up of passionately reviewed summer dresses, this Treasure & Bond rushed t-shirt dress was labeled "The Miracle Worker." Thanks to its strategically-placed ruching, this dress actually helped restore a reviewer’s confidence in herself. "I’m middle-aged with children, so [my] body has many, many imperfections," she said. "I had no expectations for this dress when I purchased it. I was greatly surprised at how forgiving it really is. The ruched side really helps to hide those imperfections."

Shop Treasure & Bond at Nordstrom

Treasure & Bond Side Ruched Body-Con Dress, $, available at Nordstrom

2-Pack No-Rinse Laundry Soaps


For laundromat-goers, sensitive skin-havers, and delicate lingerie owners, may we introduce you to SOAK's no-rinse laundry detergent? Our Freelance Fashion Writer, Jinnie Lee, showed us a whole new no-washing-machine-required world with her July MVP rec: "I swear by this no-rinse laundry soap from Soak, which is perfect for at-home hand-washing of delicates and workout clothes. It's also a lifesaver especially for summer days when I'm sweating out all my clothes. Plus, hand-washing is way better for the environment and the whole process only takes 15 minutes of soaking."

Shop SOAK

SOAK 2-Pack No-Rinse Laundry Soaps, $, available at Nordstrom

Saatva Mattress


It's sustainable, soft as a cloud, and has over 2,000 reviews and a 4.9 out of 5-star rating, making git a natural best-seller from our Tried & True mattress article?

Shop Saatva

Saatva Classic Mattress, $, available at Saatva

Nordstrom V-Neck Blouson Sleeve Dress


In more dress news, this chic V-neck garment is bestselling and cost-effective buy from the Nordstrom Anniversary sale. Snag it now before August 8 rolls around and it goes back up to its OG $79 price.

Shop Nordstrom


Nordstrom V-Neck Blouson Sleeve Dress, $, available at Nordstrom

Fellow Stagg EKG Electric Kettle


One of Fellow's infamous, chic, and stunning products, the Stagg Electric Kettle, is on the market for 30% off in Nordstrom's Home department. It was a bestseller from our round-up in July and is still making waves during these first few days of August.

Shop Fellow





Fellow Stagg EKG Electric Kettle, $, available at Nordstrom

Everlane The String Bikini Bottom


July's over but summer isn't. If you're still in need of a new suit, our best swimsuit brand round-up is here to help. And based on how well they sold last month, these Everlane bikini bottoms are apparently the ones to add to cart.

Shop Everlane

Everlane The String Bikini Bottom, $, available at Everlane

Nordstrom Bliss Plush Throw


Don't sleep on Nordstrom's Home department, sleep on this bestselling bliss plush throw instead.

Shop Nordstrom

Nordstrom Bliss Plush Throw, $, available at Nordstrom

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