Sports fans have championship games; the Refinery29 Shopping team has Black Friday + Cyber Monday . Instead of studying player stats, we co...

The 29 Best Sellers Of Black Friday, According To Refinery29 Readers

Sports fans have championship games; the Refinery29 Shopping team has Black Friday + Cyber Monday. Instead of studying player stats, we compare prices, test products, and scrutinize anonymous shopping data to get in shape for the biggest sale event of the year. And now it's game day, baby. And like any big game, there's an MVP, aka the most-wanted products according to you, our readers.

Every month, we recap the 29 top-bought products of the last thirty days (like gift-worthy blob seal pillows and multi-functional pens). But, for November, this will be a special Black Friday + Cyber Monday best sellers edition. Each of the carefully culled products on this list, aside from being a most wanted reader-favorite, is on super sale. Highlights include the world's most recognizable vacuum, the internet's favorite rose gold duffel, the most buzz-worthy sex toy of the year, and a bunch of others that may (or may not) surprise you. Parse your way through this data-drive collection containing what you and your crew consider to be the most wanted Black Friday markdowns worth scoring.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. All product details reflect the price and availability at the time of publication. If you buy something we link to on our site, Refinery29 may earn commission.

20% Off In Good Taste Advent Calendar


The top-bought unique advent calendar from our holiday roundup is now on sale for 20% off (alongside everything else on the reader-favorite wine retailer's site) — it's the perfect time to score the best-seller for a December countdown filled with 24 mini bottles of wine. What could be better?

Shop In Good Taste

In Good Taste Advent Calendar, $, available at In Good Taste

$100 Off Therabody Theragun PRO


The love for Therabody's top-of-the-line fitness gadgets will never stop, especially when the retailer takes $100 off its best-selling massage guns.

Shop Therabody

Therabody Theragun PRO, $, available at Therabody

43% Off PACT Classic Fit Bikini


This year, Refinery29 readers filled their carts with the comfiest cotton undies that our shopping editors could find. Pact's organic cotton Classic Fit Bikini is a top-shopped intimate that’s marked down 43% for Black Friday.

Shop PACT

PACT Classic Fit Bikini, $, available at PACT

25% Off Lelo Sona 2 Cruise


LELO's sleek gadgets are so good, we'd go as far as to say buying one is self-care — especially when you score it for 25% off.

Shop Lelo

LELO SONA 2 Cruise, $, available at LELO

14% Off Nike RYZ 365 2 Sneaker


This adorable, best-selling pair of Nike kicks are almost always sneakily on super sale, and today is no different. Plenty of readers scooped up a pair in 2022 from our Nordstrom deals round-up, and fortunately, you can still nab 'em for less.

Shop Nordstrom


Nike RYZ 365 2 Sneaker, $, available at Nordstrom

20% Off Calpak Stevyn Duffel


According to our anonymous shopping data, the Calpak Stevyn Duffel was the talk of the town amongst R29 readers this year. It boasts 344 reviews, a 4.8 out of 5-star rating, and, at the moment, a 20%-off price tag.

Shop Calpak

Calpak Stevyn Duffel, $, available at Calpak

30% Off UGG Genuine Shearling Slipper


Nordstrom's shoe section is not only impressive IRL, but it's also quite the showstopper online thanks to all the price-slashed picks. The best-selling UGG slippers, for example, are keeping toes toasty warm for 30% less $$$ than normal (and are available in a myriad of funky colors).

Shop Nordstrom

Ugg Genuine Shearling Slipper, $, available at Nordstrom

16% Off Castlery Tana Chaise Sectional Sofa


Castlery was this year's furniture underdog — our eyes were on Wayfair when, boom, the retailer's stylish sectionals quickly rose in the ranks in our couch round-up. We blame it on the plethora of 5-star reviews, comfy cushions, and quite frankly, the site's beautiful product shots. According to one buyer, the Tana Sofa was "exactly what [she] was hoping for," as well as "very comfortable and soft."

Shop Castlery

Castlery Tana Sectional SofaSale, $, available at Castlery

20% Off Olaplex Bond Maintenance Set


This year's Black Friday Most Wanted wild card: Olaplex. Although this set was featured in nary a round-up this year, we can't ignore deal as good as this one. IFYKYK, these popular concoctions leave damaged hair follicles strong, moisturized, and restored.

Shop Nordstrom


Olaplex Bond Maintenance Set, $, available at Nordstrom

$200 V10 Absolute Cordless Vacuum


What can we say, these cordless hi-tech stick vacuums can be found not only at plenty of online retailers but also in the hearts of anyone who has ever picked one up. Right now, you can find some impressive Dyson sales at Dyson or Amazon, however, we think this $200-off Walmart deal is the one to beat.

Shop Walmart

Dyson V10 Absolute Cordless Vacuum, $, available at Walmart

48% Off European Linen Duvet Cover Set


We know and love Quince for its affordable luxury fabrics. First came silks, and this year, came linen — based on anonymous shopping data and trends, this specific duvet cover set made its way into virtual shopping carts aplenty after my rave review. (Fun fact: It's still on my bed to this day).

Shop Quince

Quince European Linen Duvet Cover, $, available at Quince

37% Off Quince Premium Down Alternative Comforter


Psst, if you added our Quince European Linen Duvet Cover Set rec to your cart then pop this down alternative comforter in there too. Seriously, it's the top-bought product out of all the inserts we scouted on the web this year.

Shop Quince

Quince Premium Down Alternative Comforter, $, available at Quince

37% Off Tula Secret Solution Pro-Glycolic 10% Resurfacing Treatment Toner


Ulta's giving the early Black Friday treatment to some of its bestsellers like Tula's reader-favorite toner. In probiotic extracts we trust.

Shop Ulta


Tula Secret Solution Pro-Glycolic 10% Resurfacing Treatment, $, available at Ulta

33% Off Farm Rio Striped Scarf Maxi Ruffled Dress


Promo Code: PRE25

This sun-kissed, print-driven lifestyle brand stole our (and our readers’) hearts with its tropically-infused takes on floaty summer dresses to cozy winter sweaters. We’ll happily fill our carts with these festive prints to the tune of an extra 25% off its sale section.

Shop Farm Rio

Farm Rio Red Lisa Cardigan, $, available at Farm Rio

65% Off Marc Fisher LTD Padmia Lug Sole Chelsea Boot


Not only do Refinery29 readers love these water-resistant Chelsea boots, but over 120 Nordstrom Rack customers have also pledged their allegiance to the sturdy and classically-styled shoes. One on-site happy customer writes, “These boots are very comfortable and keep my feet warm but not hot. I get compliments on them every time I wear them.”

Shop Nordstrom Rack

Marc Fisher LTD Padmia Lug Sole Chelsea Boot, $, available at Nordstrom Rack

Tracy's Dog OG FLOW 2-in-1 Clit Sucking Vibrator


Forget (but not really) Black Friday, we secured our readers an exclusive 17% off the best-selling, double-duty OG FLOW vibrator with the checkout code RF2917 from now until the new year. If you're interested in the full scope of this gadget's pleasuring potential, read our brave sex writer's popular (and detailed) review.

Shop Tracy's Dog


Tracy's Dog OG FLOW, 2-in-1 Clit Sucking Vibrator for Double Pleasure, $, available at tracy's dog

Up To 15% Off Saatva Classic Mattress


Saatva's Classic Mattress may not be the most price-slashed product on this list, but it is, and always will be, a bonafide R29-reader favorite cushion.

Shop Saatva

Saatva Classic Mattress, $, available at Saatva

25% Off Ultra High Rise 90s Slim Straight Jean


Abercrombie’s rebrand impressed us (and our readers) with an assortment of inclusively sized basics, denim must-haves, and night-out-worthy frocks. This pair of high-rise jeans pulled ahead of the shopping pack for Most Wanted fans, and it currently has the nice Black Friday price of 25% off retail — just like a hefty selection of the brand’s site.

Shop Abercrombie & Fitch

Abercrombie & Fitch Ultra High Rise 90s Slim Straight Jean, $, available at Abercrombie & Fitch

30% Off TUSHY 3.0 Bidet


Promo Code: BROWNFRIDAY

Tushy, the portable bidet that once brought butt-self-care to the mainstream and left our Beauty & Wellness writer infatuated, is taking 30% off all of its prized bidet attachments.

Shop Tushy

Tushy Classic 3.0, $, available at Tushy

Dame Aer


In one of our most revered and equally kooky reviews, one Most Wanted writer explained in great detail why everyone needs Dame's Aer suction toy in their lives. Right now, score the perfect partner in crime — the Arousal Serum — for FREE when you buy the Dame Aer (or spend $75 on anything else on the site).

Shop Dame

Dame Aer, $, available at Dame Products

70% Off Parade Thong


Parade is another R29 reader choice when it comes to size-inclusive, sustainably made underwear that's comfortable and cute. Currently, the best-selling intimates brand is hosting a lighting 70% off sale— including this $2 seamless thong. Score six for the original price of one before they're sold out.

Shop Parade

Parade Sugarplum Pack Re:Play, $, available at Parade

82% Off Wayfair Sleep Cooling Memory Foam Support Pillow


Calling all hot sleepers: this critically acclaimed cooling memory foam pillow has nearly 30,000 reviews, a 4.5 out of 5-star rating, and an 82% off price tag at Wayfair right now. Enough said.

Shop Wayfair

Wayfair Encased Cooling Shredded Memory Foam Pillow, $, available at Wayfair

30% Off Girlfriend Collective Black Dylan Tank Top Bra


Although Girlfriend Collective's recycled & recyclable activewear was built for exercise, fans of the brand are known to eat, sleep, and do whatever they please in their favorite pieces. If you're going to shop the retailer's sale, we suggest carting this year's reader-favorite product: the simple and sleek tank top bra.

Shop Girlfriend Collective

Girlfriend Collective Black Dylan Tank Bra, $, available at Girlfriend Collective

15% Off GOR Shoes Classic Lug Sole Penny Loafer


It’s no secret that when the mercury begins to dip, our readers reach for chunky, lug-sole loafers that offer both polish and edge to the sleepiest of outfits. This best-selling pair from Etsy is on sale now, so step right up if you want to score these handmade clompers on the cheap this holiday season.

Shop Etsy

GOR Shoes Classic Lug Sole Penny Loafer, $, available at Etsy

35% Off Our Place Always


Talk of the sustainable-cookware town Our Place is handing out deals on its internet-famous kitchen essentials like there's no tomorrow. From 35% off the Always Pan to $90 off the Home Cook Duo, $50 off the Perfect Pot, $50 off this year's new Cast Iron Always Pan, and $40 off either minis, you're guaranteed to save some hard-earned dollars.

Shop Our Place

Our Place Always Pan, $, available at Our Place

30% Off Dedcool Detergent Milk


It's the cooliest~ laundry detergent our Deals Writer has ever tried, and right now it's 30% off for Black Friday and Cyber Monday.

Shop DedCool

DedCool Milk Dedtergent, $, available at Dedcool

20% Off Brooklinen Super-Plush Robe


If there were ever a robe to rival Parachute's, it would be Brooklinen's Super Plush Robe. Its inspo comes straight from the luxurious feel of the brand's Turkish cotton towels, and they're made with an oversized, relaxed fit so you can snuggle up with no problem. I tried it on for size earlier this year and may or may not be sporting it as I type. Score it for 20% off in one of four classic, muted hues, or nab a limited-edition colorful print for a little more pizzazz.

Shop Brooklinen

Brooklinen Super-Plush Robe, $, available at Brooklinen

40% Off Cozy Earth Bamboo Sheet Set


When it comes to bedding, we definitely make a beeline toward Brooklinen, Parachute, and Pact — but Cozy Earth's Oprah-approved bamboo sheet set also has our full attention. If there was ever a time to try a new set of highly-coveted sheets for a whopping 30% off, it would be now.

Shop Cozy Earth

Cozy Earth Bamboo Sheet Set, $, available at Cozy Earth

30% Off Casper Wave Hybrid Mattress


Casper is a household name for a reason — its mattresses continue to lull customers to sleep and keep them asleep with their thoughtfully-made cushions. R29-readers have taken a special liking to the Wave Hybrid mattress that, according to one review, is "perfect for lightweight hot side sleepers."

Shop Casper

Casper Wave Hybrid Snow Mattress, $, available at Casper

20% off Augustinus Bader


Take 20% off Violet Grey's extensive collection of carefully-vetted and highly-coveted luxury beauty essentials – including Augustinus Bader's pricey, but worthwhile The Rich Cream.

Shop Violet Grey

Augustinus Bader The Rich Cream, $, available at Violet Grey

30% Off Lululemon Wunder Under High-Rise Tight 28" Full-On Luxtreme


It's not an official R29-reader bestsellers list without the addition of a Lululemon legging. This year, the activewear retailer's Cyber Week specials are some of the best we've seen yet, including this TK% off Wunder Tight.

Shop Lululemon

Lululemon Wunder Under High-Rise Tight 28"Full-On Luxtreme, $, available at Lululemon

30% Off Anecdote Holiday Feels Candle Gift Set


The best-selling favorite from our roundup of Anthropologie editors' gift picks is currently on Cyber Monday promo with a 30%-off price. The giftable collection contains six of Anecdote's whimsical winter candles — including such noteworthy scents as "Champagne Toasts," "Merry Moments," and "The Night Before Christmas," just to name a few.

Next Best Deal: Since Anecdote Holiday Candle Gift Set is currently sold out, try this still-in-stock Anthropologie A Candle For Every Room Gift Set instead!

Shop Anthropologie

ANECDOTE CANDLES Holiday Feels Candle Gift Set, $, available at Anthropologie

TK% Off Maude The Solo Kit



R29 readers' favorite destination for elevated yet sincere sex toys, Maude, is currently over Cyber Week — but, we'd still recommend cashing in on a bundle that gives you all of its best sellers in one: from its often-sold-out vibe to its MVP-award-winning lube and its compostable personal wipes.

Shop Maude

Maude The Solo Kit, $, available at Maude

20% Off Oribe Gold Lust Repair & Restore Shampoo


Promo Code: LITERS

The luxury beauty brand, Oribe, does not roll out sales often, but whenever it does, we're always at the scene. For a limited time, the retailer's cult-favorite fanbase can rejoice and take 20% off Liter-sized shampoos and conditioners.

Shop Oribe

Oribe GOLD LUST REPAIR AND RESTORE SHAMPOO - LITER, $, available at Oribe

20% Off Glossier Special #3 The Weekend Set


Glossier's entire rose-tinted site is 20% off and everything from the beloved brow gel to its festive holiday sets are up for grabs. IYKYK, the brand's fans are quick to snap up the best deals on the best products, so make your way over before quick before inventory runs dry.

Shop Glossier

Glossier The Weekend Set, $, available at Glossier

15% Off La Mer The Moisturizing Soft Cream


Speaking of a pricy-but-worthwhile beauty hack — luxury brand La Mer takes the cake when it comes to a believe-the-hype indulgence (according to both reader shopping habits and the 1,000+ Nordstrom customer reviews that decorate this moisturizer). This “perfection in a jar” (as one reviewer called it) doesn’t come cheap, but Cyber Monday is here to bail us out with a discount to make this splurge a little more palatable.

Next Best Deal: Since La Mer The Moisturizing Soft Cream is currently sold out, try this still-in-stock 15% off La Mer The Cleansing Foam Face Cleanser instead!

Shop La Mer at Nordstrom

La Mer The Moisturizing Soft Cream (1 oz.), $, available at Nordstrom

20% Off Parachute Cloud Cotton Robe


The MVP-award-winning robe that feels as close to being swaddled in a literal cloud as you're likely to ever get, naturally, is a shoo-in for most wanted Cyber Monday deal material. The giftable best seller is currently on sale for 20% off as part of Parachute's sitewide event in an array of cozy cotton-gauze colorways.

Shop Parachute

Parachute Cloud Cotton Robe, $, available at Parachute

20% Off Supergoop! Unseen Sunscreen


Promo Code: CYBER2021

Another adored beauty brand, Supergoop!, is making hearts flutter by taking 20% off its fan-favorite SPFs for a limited time. If you're not hip to the retailer, Supergoop!'s collection of virtually invisible and oh-so protective sun creams have kept complexions sunburn-free for over 15 years.

Shop Supergoop!

Supergoop! Unseen Sunscreen SPF 40, $, available at Supergoop!

42% Off Crest Whitestrips


If it’s one thing our savvy Most Wanted readers know, it’s that big sale “holidays” (Black Friday, Prime Day) are the best times to invest in this pricy-but-worthwhile beauty hack.

Next Best Deal: Since Crest Whitestrips is currently full-price, try this $10 off Crest 3D Whitestrips Glamorous White still-in-stock instead!

Shop Crest at Amazon

Crest 3D White Professional Effects Whitestrips, $, available at Amazon

20% Off Nike Waffle One Sneakers


Nike is the sportswear brand that just won’t quit — and our readers, it seems, can’t quit Nike. The brand’s nostalgic waffle silhouette is made 2021-ready with a modern monochrome color treatment — and the 20% off discount marks a competitive price-cut for the rarely-on-sale brand.

Shop Nike

Nike Waffle One, $, available at Nike

15% Off Maison Margiela Replica By The Fireplace Eau de Toilette Fragrance


This unisex perfume was a recent runaway reader-favorite from our coverage of Nordstrom's best early Black Friday deals. The cozy-yet-sumptuous scent features woody notes with hints of chestnut, pink pepper, and clove.

Shop Nordstrom

Maison Margiela Replica By the Fireplace Eau de Toilette Fragrance, $, available at Nordstrom

True & Co. True Body Lift Bra


This buttery-soft support bra is a new addition to Nordstrom's site and our very own top-bought charts. It's an impressive 50% off for Black Friday + Cyber Monday and, like many Nordstrom buys at the moment, is worth cashing in on.

Shop True & Co.

True & Co True Body Lift Bra, $, available at Nordstrom

25% Off Mario Badescu Facial Spray (Set of Two)


These botanical toners are perennial reader favorites for good reason: Not only are they are a pint-sized way to indulge in a spritz of self-care any time of day, they also make for splashy stocking stuffers, whether you’re gifting a product junkie or a sworn beauty minimalist.

Shop Mario Badescu at Amazon

Mario Badescu Facial Spray Set (Rosewater and Cucumber/Green Tea), $, available at Amazon

25% Off Jenni Kayne Cashmere Cocoon Cardigan


Just last month, Jenni Kayne's expensive, but long-lasting Cashmere Cocoon Cardigan made its way into many readers' closets after one of our Freelance Writers gave it her stamp of approval. We have a feeling its relaxed fit, supple cashmere fabric, and multiple earthy colorways have something to do with it. Score it while it's at one of the lowest prices we've ever seen.

Shop Jenni Kayne

Jenni Kayne Cashmere Cocoon Cardigan, $, available at Jenni Kayne

40% Off Zella Studio Lite High Waist Pocket 7/8 Leggings


If Nordstrom throws a sale without some solid Zella activewear deals, then we don't want it. Lucky for us, these highly-coveted leggings are going for 25% off and are still available in a myriad of colorways.

Shop Nordstrom


Zella Studio Lite High Waist Pocket 7/8 Leggings, $, available at Nordstrom

51% Off Sand & Stable Velvet Executive Chair


Wayfair is an oasis of discounted office chairs, and on Black Friday the deals get even crazier. This executive chair is a top seller amongst our audience AND Wayfair customers according to its 3,500+ reviews and 4.5 out of 5-star rating.

Shop Wayfair

Sand & Stable™ Strom Velvet Executive Chair, $, available at Wayfair

30% Off Farmacy Green Clean Balm


Promo Code: LOVECYBER

Farmacy Beauty's skin-care products are both reader and editor favorites for their clean ingredients, sensitive-skin-friendly formulas, and result-driven benefits. But, the Black Friday best seller worth spotlighting is the brand's top-rated Green Clean Balm. Crafted with sunflower, ginger root oils, and papaya extracts, the product effortlessly melts away makeup and helps retexturize skin, leaving behind a soft complexion and fresh-smelling finish.

Shop Farmacy

Farmacy Green Clean Balm, $, available at Farmacy

$35 Off Amazon Echo Dot (3rd Gen) with Sengled Bluetooth Color Bulb


Aside from Amazon Prime Day, Cyber Week is the best time of year to replace, upgrade, and stock up on Amazon's much-loved smart home products.

Shop Amazon


Amazon Echo Dot (3rd Gen) with Sengled Bluetooth Color Bulb, $, available at Amazon

50% Off 23andMe


Want to give the gift of knowledge this year? Readers swear by 23andMe as an out-of-the-box gift for that person on your list who truly has everything.

Shop 23andMe at Amazon

23andMe Health + Ancestry Service, $, available at Amazon

Like what you see? How about some more R29 goodness, right here?

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Abercrombie & Fitch's Cyber Monday Sale Is Here

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