Super Sale Alert: Products in this story may be marked down for Amazon Prime Day. Shop our full coverage of the event here — or, dive dir...

Prime Day Is Almost Here — Take Up To 50% Off These Early Fashion Deals

Super Sale Alert: Products in this story may be marked down for Amazon Prime Day. Shop our full coverage of the event here — or, dive directly into the deals here.

We’re just a week away from Amazon Prime Day, running from July 16 to July 17. And while many of the usual suspects will be on sale, including many of our favorite hidden gems, we’re especially excited about the discounts on Amazon’s women’s clothing, shoes, handbags, and jewelry. From upscale brands like Theory, Coach, and Bulova to beloved Amazon-specific brands like The Drop, there’s a broad range of early Prime Day deals on sale right now.

We’ve compiled the best early Prime Day savings on everything from summer sandals and trendy sunglasses to wedding guest dresses and designer watches. So cart up these limited-time Amazon fashion deals — currently marked down as much as 50% — well before chaotic online shopping ensues on Prime Day.

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission.

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20% off Coach Signature Daisy Enamel Bangle Bracelet


Bangles are a trending summer 2024 jewelry style, so there’s no better time to add one to your collection (and to your arm) than now, when this chic Coach bracelet is on sale.

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Coach Signature Daisy Enamel Bangle Bracelet, $, available at Amazon

Up to 50% off Jessica Simpson Primana Heeled Sandal


Need a pair of heels that can bring you from day to night? Then check out these denim-effect heeled sandals with sparkly studded accents. 

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Jessica Simpson Primana Heeled Sandal, $, available at Amazon

41% off Guess Power Play Large Tech Tote


Get your hands on this spacious blush pink tote bag for work, running errands, or brunch with your besties. It may just become your go-to summer handbag.

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GUESS Power Play Large Tech Tote, $, available at Amazon

Up to 44% off Becca Multi Wrap Sarong



Whether you have poolside staycations or seaside vacation plans, you’ll need a stylish swim coverup. Consider this wrap style, which can be worn as a skirt, dress, or top.

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Becca Color Play Multi Wrap Sarong, $, available at Amazon

Up to 44% off Aerosoles Pia Ballet Flats 


Hop on the ballet flat bandwagon and cop a discounted pair that can be styled with everything from work pants and sundresses to trendy jorts and maxi skirts.

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Aerosoles Pia Flats, $, available at Amazon

30% off Maui Jim Glory Glory Polarized Cat Eye Sunglasses


Take on the sunny summer days ahead with stylish Maui Jim sunglasses. The red frames are unique enough to make a statement, yet versatile enough to match all your summer outfits.

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Maui Jim Glory Glory Polarized Cat Eye Sunglasses, $, available at Amazon

47% off Fossil Scarlette Quartz Stainless Steel Watch


Treat yourself to a new sleek and classy watch, without breaking the bank. Because for a limited time, you can shop this Fossil watch for under $100.

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Fossil Scarlette Quartz Stainless Steel Three-Hand Watch, $, available at Amazon

Up to 50% off Nightway Plus Size Cocktail Gown


Who knew your wedding guest look needs could be met at Amazon? Well, we did, and now you do, too! Find special-occasion gowns at major discounts right now.

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Nightway Elegant Cocktail Gown Dress, $, available at Amazon

Up to 46% off Tommy Hilfiger Gaebi Sneaker


We’ve scoured the internet for the best white sneakers, so naturally we looked high and low in Amazon’s sale section for them, too, and this Tommy Hilfiger pair should be on your radar.

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Tommy Hilfiger Gaebi Sneaker, $, available at Amazon

46% off Swarovski Tennis Deluxe Hoop Earrings


You likely own a pair of sleek gold hoops, but what about statement tennis-style silver crystal hoops? We love these on-sale Swarovski earrings in particular.

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Swarovski Tennis Deluxe Women's Hoop Pierced Earrings, $, available at Amazon

43% off Vogue Eyewear Vo5561s Square Sunglasses


Oversized sunnies are in, so if you’re looking for statement style, grab a square-framed pair while it’s on major sale. 

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Vogue Eyewear Vo5561s Square Sunglasses, $, available at Amazon

Up to 32% off The Drop Rios Relaxed Pleated Shorts


Style these versatile pleated shorts with a casual white tank top and sneakers during the day, and with a chic summer blazer and heels at night. 

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The Drop Rios Relaxed Pleated Shorts, $, available at Amazon

Up to 31% off Anne Klein Penelope Heeled Sandal


Whether you need a suitable pair of summer shoes to wear to the office or comfortable wedding guest heels, these toe-cap slingback heels are calling out for you.

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Anne Klein Penelope Heeled Sandal, $, available at Amazon

41% off Karl Lagerfeld Paris Agyness Crossbody Handbag


A crossbody bag is an essential, and if you’re in need of a style that you can confidently wear from day to night, this white handbag is the perfect option.

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Karl Lagerfeld Paris Agyness Crossbody Handbag, $, available at Amazon

36% off Bulova Two Tone Rose Gold Stainless Steel Watch


Another summer 2024 jewelry trend is mixed metals, and that includes watches, like this luxury style, which is currently discounted for over $200 off.  

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Bulova Latin Grammy Ladies Modern Futuro Two Tone Rose Gold St, $, available at Amazon

Up to 38% off Theory Easy Tee Dress 


We’re particularly excited to find discounted Theory on Amazon, too. Get through the hot days ahead with the brand’s easy-breezy striped T-shirt dress.

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Theory Easy Tee Dress, $, available at Amazon

40% off Lucky Brand Bartega Sandals 


Update your summer shoewear with a pair of gladiator sandals. Consider these top-rated Lucky Brand sandals, which are on sale in several colors.

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Lucky Brand BARTEGA Sandals, $, available at Amazon

15% off Betsey Johnson Rose Stud Earrings


Channel the Bridgerton Regencycore aesthetic with a pair of trendy rosette earrings. Wear these floral studs with your eveningwear for a whimsical look.

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Betsey Johnson Rose Stud Earrings, $, available at Amazon

12% off Vince Camuto Corla Tote


Strut the streets in a leather tote bag that can go from day to night, and from season to season. Opt for a trendy red or any of the other on-sale shades.

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Vince Camuto Corla Tote, $, available at Amazon

Up to 46% off City Chic Plus Size Maisie Dress


Whether you have a baby shower, bridal shower, or wedding weekend coming up, this blush pink floral lace dress is a great option.

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City Chic Plus Size Dress Maisie, $, available at Amazon

Up to 57% off Bandolino Paolar Heeled Sandal


Grab a pair of metallic dancing shoes perfect for a disco party or a wedding. The platform style has the benefit of being super height-lifting and ultra-comfortable.

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Bandolino Paolar Heeled Sandal, $, available at Amazon

56% off Steve Madden Pave Rope Bracelet


If you’re looking to make a stack with your bangle or watch, add this discounted Steve Madden bracelet into the mix.

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Steve Madden Pave Rope Bracelet, $, available at Amazon

Up To 35% Off Amazon Aware Ponte Knit Slim Pant


Add this stretchy pair to your work pants or travel pants arsenal, and feel and look put together at all times. This style from Amazon brand Aware is available in both straight and plus sizes.

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Amazon Aware Ponte Knit Slim Pant, $, available at Amazon

11% off Calvin Klein Celestine Checkerboard Hobo Shoulder Bag


You can't go wrong with buying a classic shoulder bag that matches anything (even when it has a checkerboard print). The subtle design on this Calvin Klein bag is sleek and stylish and can't be passed up on.

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Calvin Klein Celestine Checkerboard Hobo Shoulder Bag, $, available at Amazon

69% Off The Drop Amara Sweetheart Neckline Tiered Midi Dress


Get dolled up for all your fall festivities and parties in this sweet gingham dress, which is great for transitional dressing. Find this deeply discounted dress in sizes XXS through 5X.

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The Drop Amara Sweetheart Neckline Tiered Midi Dress, $, available at Amazon

37% Off DREAM PAIRS Chunky High Heel Ankle Booties


It's officially boot season, so it's time to refresh your fall shoe collection. For a dressier shoe that you can easily wear with a dress or jeans, go for a sleek black bootie. (You might as well go for the style while they're on sale on Amazon).

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DREAM PAIRS Chunky High Heel Ankle Booties, $, available at Amazon

30% Off Dvacaman Chunky Gold Teardrop Earrings


While gold hoop earrings are a jewelry staple, you can also go for a refined yet not-so-basic dome-shaped earring, especially while it's on sale.

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Dvacaman Chunky Gold Teardrop Earrings, $, available at Amazon

Up to 33% off Gloria Vanderbilt Amanda Versitile Button Down Shirt


Striped button-up shirts may have been the staple of the summer, but that doesn't mean you can't continue wearing them into the fall. If you haven't purchased one yet, the time to strike is now.

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Gloria Vanderbilt Amanda Versitile Button Down Shirt, $, available at Amazon

Up To 49% Off True & Co Triangle Convertible Strap Bra


Wear this super-smooth wire-free bra as normal, or convert the adjustable straps to a criss-cross position so you can wear it under racerback tops.

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True & Co Triangle Convertible Strap Bra, $, available at Amazon

30% off Wrangler Relaxed Fit Girlfriend Denim Jacket


Denim jackets manage to be great for every season, serving as the perfect layering piece and light outerwear option. But this slightly oversized style from Wrangler gives us fall vibes. Just add a sweater underneath and be on your way.

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Wrangler Relaxed Fit Girlfriend Denim Jacket, $, available at Amazon

Up To 68% Off Dress The Population One Shoulder Bow Midi Sheath Dress


Dress The Population is our go-to for formalwear, and this sophisticated cocktail dress is nearly 70% off right now.

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Dress The Population One Shoulder Bow Midi Sheath Dress, $, available at Amazon

40% Off Jessica Simpson J5686 Oversized Sunglasses with UV Protection


Cart up a pair of statement sunglasses from Amazon that you can wear everyday to spruce up your look and feel like you're on a luxurious vacation.

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Jessica Simpson J5686 Oversized Sunglasses with UV Protection, $, available at Amazon

Up to 38% off Gap Textured Pullover Sweater


You can't go wrong with having a comfortable cotton sweater or two in your closet, and we're loving this cozy Gap option. Find solids and striped styles all on sale at the moment.

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Gap Textured Pullover Sweater, $, available at Amazon

Up to 46% off Jessica Simpson Darena Strappy Pump


Want to jump on the Mary Jane trend? Test the waters with a discounted shoe from Amazon. At nearly 50% off, these Jessica Simpson heels are the perfect option (especially if you want to add pops of red to your wardrobe).

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Jessica Simpson Darena Strappy Pump, $, available at Amazon

Up To 30% Off Ekouaer Short Sleeve Satin Pajama Set


Gone are the days of frumpy, tattered pajama separates; here are the days of pajama sets that make bedtime even better.

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Ekouaer Short Sleeve Satin Pajama Set, $, available at Amazon

46% Off Frye Melissa Swing Crossbody Leather Bag


A genuine leather bag will serve you for years and years, and for different occasions. This slightly lived-in crossbody is sure to complement countless looks — and it'll only look better as it gets more wear.

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Frye Melissa Swing Crossbody Leather Bag, $, available at Amazon

Up to 50% off DKNY Sleeveless Mixed Media Midi Dress


A versatile midi dress that you can wear as a work dress and also to a cocktail party will serve you well for when you want to look put-together without necessarily putting effort into getting ready.

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DKNY Sleeveless Mixed Media Midi, $, available at Amazon

32% off DEARMAY Dainty Stackable Bracelet Pack


We love fine gold jewelry here (and also love gold costume jewelry). So we think this set of stackable gold bracelets is a steal worth carting up right now.

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DEARMAY Dainty Stackable Bracelet Pack, $, available at Amazon

Up to 27% Off GUESS Mid-Weight Hooded Jacket


If you're already looking to stock up your winter coat collection, then consider this bright blue puffer jacket, which will bring some warmth and joy to cold, dark days.

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GUESS Mid-Weight Hooded Jacket, $, available at Amazon

15% Off Werena Pleated Tennis Skirt with Pockets


Are you into tennis? Maybe you're building your pickleball wardrobe. Or maybe you just love the look of pleated athletic skirts. Whatever your reason, check out this one while it's on sale.

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Werena Pleated Tennis Skirt with Pockets, $, available at Amazon

Up to 60% Off Fossil Liza Crossbody Purse


We all need a good crossbody bag for everyday use. They're practical, stylish, and this one happens to be on sale right now.

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Fossil Liza Crossbody Purse, $, available at Amazon

Up to 76% Off BCBGMAXAZRIA Asymmetrical Neck Sleevless Knit Top


Elevate your office attire or date night outfit with a unique top that looks super expensive, but that you don't have to splurge on, while deals last.

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BCBGMAXAZRIA Asymmetrical Neck Sleevless Knit Top, $, available at Amazon

36% Off Swarovski Attract Trilogy Crystal Earrings


That's right: Swarovski crystal drop earrings for under $100. These delicate earrings aren't too flashy but will add some glimmer to your look.

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Swarovski Attract Trilogy Crystal Earrings, $, available at Amazon

47% Off Ayliss Straw Woven Tote Beach Bag


Straw accessories, especially bags, are big for the summer, and this large tote would be perfect to fit all your beach essentials in.

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Ayliss Straw Woven Tote Beach Bag, $, available at Amazon

Up To 30% Off Cupshe Plus Size Ruched Crisscross Swimsuit


We love a good one-piece swimsuit, and this one has all the figure-flattering details from ruching to a criss-crossed top and keyhole cutout.

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Cupshe Plus Size Ruched Crisscross Swimsuit, $, available at Amazon

40% Off Levi's 501 Mid Thigh Short


Vintage-style mom jeans and shorts aren't going anywhere, so pick up a pair of tried-and-true Levi's 501s in a straight fit for the summer.

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Levi's 501 Mid Thigh Short, $, available at Amazon

29% Off Le Specs Outta Love Sunglasses


The celebrity-loved sunglasses brand is offering discounts on some of its best-selling frames, including these sleek oval ones that are seriously chic and trendy.

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Le Specs Outta Love Sunglasses, $, available at Amazon

Up To 32% Off Badgley Mischka Kamilah Pump


Badgley Mischka is home to some of the most iconic luxury heels. While they're discounted for over 30% off, snag a pair of heels to channel your inner Carrie Bradshaw.

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Badgley Mischka Kamilah Pump, $, available at Amazon

30% Off Tory Burch Miller Mini Bag


Straight from Shopbop's Amazon storefront, we found one of the most elevated and high-quality mini bags you can get your hands on.

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Tory Burch Miller Mini Bag, $, available at Amazon

20% Off The Drop Britt Tiered Maxi Tent Dress


Tiered dresses are one of the best sundress styles because they're breezy, flattering, and the perfect blend of casual and dressy.

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The Drop Britt Tiered Maxi Tent Dress, $, available at Amazon

29% Off Sofia Vergara x Foster Grant Round Sunglasses


If this sunglasses collab is good enough for Sofia Vergara, it's good enough for us. The black frames are classic but the gold-rimmed arms add some extra flair.

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Sofia Vergara x Foster Grant Monica Round Sunglasses, $, available at Amazon

Up To 34% Off Dr. Martens Blaire Brando Fisherman Sandal


For when it just doesn't make sense to wear your Dr. Martens combat boots out in the hot summer sun, opt for one of the brand's strappy sandals instead.

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Dr. Martens Blaire Brando Fisherman Sandal, $, available at Amazon

44% Off ANRABESS Deep V Neck Slit Maxi Dress


Yes, you can find wedding guest dresses on Amazon, and you can even find major discounts on the already affordable style.

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Anrabess Deep V Neck Slit Maxi Dress, $, available at Amazon

Up To 48% Off Hilor Front Crossover Sheer One-Piece Swimsuit


This swimsuit allows you to be covered up while showing some skin, and bonus, it's nearly 50% off right now.

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Hilor Front Crossover Sheer One-Piece Swimsuit, $, available at Amazon

Up To 70% Off Alo Yoga High-Waist Vapor Legging


If you're a big Alo Yoga fan, look to Amazon for some pieces that are seriously discounted, including these camo ankle leggings.

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Alo Yoga High-Waist Vapor Legging, $, available at Amazon

49% Off ZESICA Strapless Belted Wide Leg Jumpsuit


Jumpsuits are a great alternative to dresses for special occasions like weddings. This one comes with pockets (and comes in under $50) so it's a win-win situation.

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Zesica Strapless Belted Wide Leg Jumpsuit, $, available at Amazon

15% Off MANGOPOP Square Neck Tie Shoulder Bodysuit


Amazon is full of stylish bodysuits, like this one you can wear to dinner or a party paired with your favorite trousers or skirt.

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Mangopop Square Neck Tie Shoulder Bodysuit, $, available at Amazon

Up To 27% Off Cole Haan Charlotte Flat Sandal


Need a new pair of slingback sandals for long summer walks that won't kill your feet? Opt for this sleek pair that you can wear from day to night.

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Cole Haan Charlotte Flat Sandal, $, available at Amazon

Up To 34% Off bebe Malaga Sandal Slides


Whether you wear them around the house or out to the pool, now's the time to strike on buying slides that are cute, comfy, and on sale.

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bebe Malaga Sandal Slides, $, available at Amazon

30% Off Pink Queen Cutout Ribbed Bodycon Tank Dress


This color-blocked dress is available in a ton of colorways that are on sale, but we think this one would be ideal to watch the new Barbie movie in.

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Pink Queen Cutout Ribbed Bodycon Tank Dress, $, available at Amazon

30% Off SCHUTZ Octavia Sandal Heels


If you're gonna go all out on a pair of heels, consider this metallic style, which could serve as the perfect wedding guest shoe to match any dress color.

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Schutz Octavia Sandal Heels, $, available at Amazon

Up To 58% Off Roxy Classics High Leg Bikini Bottom


If you're looking for a basic bikini bottom that'll match any of your other bikini separates, no matter their styles or colors, go for this under-$20 one.

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Roxy Classics High Leg Bikini Bottom, $, available at Amazon

47% Off PAIGE Stella Crop Straight Leg High Rise Jeans


Upscale brand PAIGE has a pair of denim jeans that are nearly 50% off, and we can't hold back our excitement about it.

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PAIGE Stella Crop Straight Leg High Rise Jeans, $, available at Amazon

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