Super Sale Alert: Products in this story may be marked down for Prime Big Deal Days. Shop our full coverage of the event here — or, dive directly into the deals here.
Amazon’s Prime Big Deal Days is next week (!), and if you haven’t already seen (and shopped) for yourself, the deals are capital “M” major.
Right now, you can shop epic discounts on everything from editor-approved skincare to Echo devices to designer denim. (In addition to fashion and beauty, Prime Day is also a great time to upgrade your tech devices, WFH furniture, and other big-ticket items.) If you want to get a head start on holiday shopping — or avoid the Black Friday madness — this is your time to shine.
Keep reading for everything you need to know to shop the fall sale like a total pro — i.e., like an R29 shopping editor. And don’t forget to check back in on our Amazon Prime deals landing page for up-to-date discounts and alternative sales to shop as the shopping event gets underway.
What are Amazon Prime Big Deal Days?
Prime Day started out as a one-day sale in 2015 to mark Amazon’s 20th anniversary, and has now become a full 48-hour shopping event that takes place twice a year. It’s fully become its own shopping holiday, rivaling Black Friday. Prime Day (and its Big Deal Days sister holiday) itself has evolved over the past decade, but what you can always expect are daily and hourly deals on a massive selection of the site’s best-selling items, both from in-house brands as well as familiar names in fashion, beauty, and more.
When is Prime Big Deal Days this year?
Prime Big Deal Days 2025 will take place on October 7 and 8. Watch this space to discover which products you need to snag ASAP and how you can access the sale.
What is on sale for Prime Big Deal Days?
As with previous Prime Days, products across beauty, fashion, home, tech, and more will be on sale this week as part of the event. While you wait for the deals to begin, you can shop early discounts on everyday essentials, home tech, and more.
How do I get access to Prime Big Deal Days?
There’s no way around it: You have to be an Amazon Prime member to access these discounts. Set deal alerts based on your shopping and search history for personalized recommendations through the Amazon app. (Alexa can also help you in this department.)
Is Prime Big Deal Days worth it?
As mentioned above, if you’re unsure about the benefits of joining Amazon Prime but don’t want to miss out on Prime Day, you can sign up for a free (!) 30-day trial. (This is kind of the perfect time to work the system, but, if you love the benefits, you can keep your membership after the trial period for $14.99 a month.) In addition to the marquee benefits of free lightning-fast shipping and hours of entertainment via Prime Video, there are lesser-known conveniences, like discounts from Amazon Pharmacy, early access to blink-and-you’ll-miss-them Lightning Deals, and ad-free music and podcasts with Amazon Music.
Does Amazon ever offer discounts on Prime memberships?
If you decide you like the Prime lifestyle and want to keep your access to everything Amazon has to offer, there are two ways to get an ongoing discount on your Prime membership. College students are eligible for a six-month free trial followed by a $7.49 monthly fee for Prime, which is 50% off the regular monthly price. In addition, if you receive government benefits in the form of SNAP, WIC, or other EBT programs, you can get Prime perks for a discounted $6.99 per month.
What deals will Amazon’s competitors have during Prime Big Deal Days?
Amazon has done such a thorough job of creating a frenzy around Prime Day that almost every other big-box retailer under the sun (Best Buy, Target, Walmart, even eBay) is likely to run some sort of alternative sale around then. All’s fair in love and shopping, right?
Best Prime Big Deal Days Deals
Amazon kicked off the Big Deal Days festivities with several early discounts. Shop our current faves below.
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