As your resident perfume obsessives, we've been keeping tabs on it all. Think surprise drops hitting our social feeds and collabs that just make sense (Floral Street x Bridgerton? Yes please). We're seeing an uptick in scents that convey rebirth and romance; think juicy strawberry, cozy vanilla, and even solar smells that hint to summer to come.
But it's not exactly soft girl spring. There are new arrivals from storied perfumers like Penhaligon's and Maison Francis Kurkdijan featuring grounding, woody notes like oud and palo santo — fragrance’s version of a subtle smoky eye. Ahead, discover March’s latest perfume drops ranging from fruity body mists to new interpretations of iconic favorites, whatever your taste or budget.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. All product details reflect the price and availability at the time of publication. If you buy or click on something we link to on our site, Refinery29 may earn commission.
NOYZ Mylk de Parfum
Reader-favorite brand NOYZ has unveiled a new fragrance medium: Milk! (Or in Noyz-ified speak, Mylk.) This lightweight, hydrating lotion comes in three of the brand’s signature scents — Unmute, Only Human, and Detour — and is infused with hyaluronic acid to leave skin soft and delicately perfumed. My favorite of the bunch is Only Human, with its blend of vanilla, cedarwood, and skin scent-like ambroxan.
Noyz Detour Mylk de Parfum, $, available at Noyz
Noyz Detour Mylk de Parfum, $, available at Noyz
Noyz Only Human Mylk de Parfum, $, available at Noyz
Dior J’adore Intense
Rihanna striding through Versailles’ Hall of Mirrors, Charlize Theron emerging from a pool of liquid gold...Dior is not exactly lacking for iconic visuals for its J’Adore perfume family. In the J’adore Intense campaign, Rihanna reprises her role as the house muse — this time hotboxing an elevator with a generous amount of perfume. (To be fair, they did say “intense.”) With its gilded flacon and emphasis on ambrosial, nectar-like notes, this is as close to liquid gold as it gets.
Dior J'adore Intense, $, available at Sephora
Summer Fridays Sunlit Vanilla Eau de Parfum
The brand behind your favorite lip balms and hydrating skincare is making its fragrance debut this month with Sunlit Vanilla, and honestly, it’s exactly what you think a Summer Fridays perfume would be. Think creamy vanilla and caramel juxtaposed with expensive sunscreen-like notes of citrusy bergamot and golden amber — warm, sweet, and sunnier than a California summer.
Summer Fridays Sunlit Vanilla Eau de Parfum, $, available at Sephora
Chanel Coco Mademoiselle Eau de Parfum Intense Purse Spray
Equal parts high-fashion accessory and fragrance, Chanel's limited-edition Coco Mademoiselle purse spray has already begun to sell out, so act fast with this covetable launch. The Eau de Parfum Intense version of the iconic scent expands on the amber floral scent with notes of spicy patchouli, sweet vanilla absolute, and nutty tonka bean accord, plus heart notes of honeyed rose and jasmine.
Chanel Coco Mademoiselle Eau de Parfum Intense Purse Spray, $, available at Chanel
Balmain Destin De Balmain Eau de Parfum
Believe it or not, you’re looking at the first prestige fragrance by French fashion house Balmain. Encased in a bottle that’s doubles as an objet d’art, this fruity-floral is bringing garden party vibes with juicy notes of strawberry (a breakout fragrance trend this season) plus petal-soft peony and sensual sandalwood for a skin-like dry down.
Balmain Beauty Destin De Balmain Eau de Parfum, $, available at Ulta Beauty
Valentino Donna Born In Roma Purple Melancholia Eau de Parfum
Valentino’s newest version of its beloved range of Donna Born In Roma perfumes comes in the form of Purple Melancholia. This warm floral counts Mirabelle plum (a succulent stone fruit native to Lorraine, France), heady jasmine absolute, and osmanthus flower (a perfect pairing, thanks to its apricot-like scent profile) as its key notes, anchored by a comforting base of Madagascar vanilla.
Valentino Donna Born in Roma Purple Melancholia Eau de Parfum, $, available at Ulta Beauty
Calvin Klein Euphoria Elixirs Parfum Intense
Calvin Klein’s fruity-floral Euphoria welcomed not one, but three new variations this month: Fronted by ROSALÍA, CK introduces Euphoria Solar Elixir, Euphoria Magnetic Elixir, and Euphoria Bold Elixir, which allows you to pick your poison: Fresh and citrusy, musky and floral, or intoxicating and unapologetically feminine. Out of the three, I’m most excited for Solar Elixir. With bright notes of mango, golden orchid, and cedarwood, I already predict it'll be my go-to spring scent and serve me well into the summer, too.
Calvin Klein Euphoria Solar Elixir Parfum Intense, $, available at Ulta Beauty
Calvin Klein Euphoria Magnetic Elixir Parfum Intense, $, available at Ulta Beauty
Calvin Klein Euphoria Bold Elixir Parfum Intense, $, available at Ulta Beauty
The 7 Virtues Strawberry Jam Eau de Parfum
I personally love strawberry in perfumes — it’s a really unique note that is sweet, fresh, and even a little floral all at once. (Marc Jacobs Daisy and Phlur’s Strawberry Letter are two of my favorites.) So when I heard that The 7 Virtues had one in the works, it felt like it was made just for me. (It’s not.) With its edible notes of pistachio, candied strawberry, and vanilla marshmallow, this scent is like something out of a Parisian bakeshop — but in the best way — and lingers all day on hair and clothes.
The 7 Virtues Strawberry Jam Eau de Parfum, $, available at Sephora
Penhaligon’s Bold Blend Eau de Parfum
From British heritage perfumer Penhaligon’s, Bold Blend Eau de Parfum more closely resembles something out of an apothecary shop than fragrance — and that’s intentional. It leans into green, herbal notes of peppermint, clary sage, and violet leaf for an energizing hit, grounded by woody palo santo and cypress.
Penhaligon's Bold Blend Eau de Parfum, $, available at Nordstrom
Sol de Janeiro Jelly Perfume Balm
These portable, solid versions of Sol de Janeiro’s bestselling Cheirosa fragrances may look like tiny lip balms, but are actually the most convenient way to reapply your perfume on-the-go. (Plus, you don’t have to worry about accidentally misting anyone around you.) Available in three fan-favorite scents — the warm floral 40, amber-gourmand 62, and fruity-vanilla 68 — these pocket-sized perfumes are sure to be a hit this spring. (One Ulta reviewer even uses it as a layering balm to amplify the mist version for all-day wear. Genius!)
Sol de Janeiro Cheirosa 68 Jelly Perfume Balm, $, available at Ulta Beauty
Sol de Janeiro Cheirosa 62 Jelly Perfume Balm, $, available at Ulta Beauty
Sol de Janeiro Cheirosa 40 Jelly Perfume Balm, $, available at Ulta Beauty
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