The American Eagle x Bubble Collab Is A Playful Gen Z Dream
It takes a lot to break through the noise in a saturated market, but some collections manage to grab our attention. So when a beloved fashion retailer and a viral beauty brand decide to collaborate, our shopping Spidey-senses activate. Today, American Eagle announced its partnership with Bubble, and there couldn’t be a more perfect collection to shop. (And as a self-identifying Zillennial who solely uses Bubble skincare for my sensitive skin and whose younger Gen Z sister solely spends her money at American Eagle, we’re excited to add these playful pieces to our collection.)
The fashion and beauty collaboration, available on both brands’ websites and in select American Eagle stores, is a celebratory entry into summertime. According to a press release: “The collab is rooted in a shared commitment to self-expression, individuality, and community — bringing together style and skincare in a way that feels natural and lived in.”
From a range of colorful loungewear — including graphic hoodies and terrycloth floral shorts — along with pajama sets and denim jackets, the collection has comfy styles you’ll want to wear for girls’ nights in… and for coffee runs… and for beach sunrises with your best friends! The keychains, necklaces, and platform slippers also promise to bring joy to your summer ‘fits.
The collection also has a limited-edition Bubble skincare bundle in a checkered cosmetics case featuring some of the brand’s bestsellers (including my personal favorites). We’re particularly excited about the new cherry lip balm, which comes in a set with summer charms. Beauty accessories like the terry headband and wristband sets plus terry makeup pouches also promise to brighten up your skincare and makeup routines.
Ranging between $9 and $85, the limited-edition collection is bound to sell out fast, so be sure to cart up your favorites ASAP.
Shop the full American Eagle x Bubble collaboration on AE.com and hellobubble.com.
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