For those who've yet to partake in this monthly shopping event, the rules are simple: after anonymously tracking all of the juicy purchase data from top-performing stories (including big sale roundups, coverage of the newest product drops, and passionate first-person trend pieces), we filter the product results and distill it down to the 29 bestsellers. The resulting list gives us a glimpse into the big and little buys that in one way or another shaped this end-of-summer month — whether it was a pair of near-viral status faux-leather leggings, a do-it-all piece of pink cookware that made its sold-out comeback, or a four-pack of $7 silicone face scrubbers that sensitive-skin-prone readers swear by.
Scroll on to ogle your fill of those aforementioned finds and more before diving nose-first into whatever fall 2020 is about to dump on us.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. The product details reflect the price and availability at the time of publication. If you buy something we link to on our site, Refinery29 may earn commission.
Athleta Breathable Face Masks
This four-pack of breathable masks earned its wildly top-carted August spot due to its soft fabric and smartly designed interchangeable elastic binding that can be positioned anywhere from the nape of the neck to the crown of the head or wrapped around a ponytail in order to prevent hair snags and alleviate pressure on the backs of your ears.
Shop Athleta
Athleta Made to Move Mask 3 Pack, $, available at Athleta
Uniqlo AIRism Face Mask
While we're on the topic of breathable face masks that readers went absolutely bananas over in August: fan-favorite basic's brand Uniqlo launched a new collection of non-medical face mask this month that climbed the top-of-cart ranks. The no-frills-style coverings are crafted out of the brand's beloved AIRism material that is technology-backed to boast lightweight, moisture-wicking, and highly breathable benefits.
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Amazon Silicone Face Scrubbers
This four-pack of silicone exfoliators that readers have been carting up on Amazon for $7 was first brought to light as a reader's hidden gem beauty buy that she swears by for using on her sensitive skin: "These scrubbers are so soft and simple but really effective in gently scrubbing my skin (I do it once before bed with water and my cream cleanser applied) and give me a noticeably clear and brighter complexion when I wake up in the morning. They also provide such a cute pop of color by my bathroom sink. And for $7 for a four-pack it totally beats spending too much money those pricier battery-powered Foreos — which, tbh, were too irritating for my skin anyway. I love that this one only provides the amount of pressure that you want to put on your skin with your own fingers."
Shop Amazon
INNERNEED Super Soft Silicone Face Scrubber (4-Pack), $, available at Amazon
Cole Haan Shoes
Cole Haan made its comeback in a big way onsite during the month of August — in addition to getting a recurring featured spot in our weekly bestseller series, it was also the star of a major Nordstrom Rack sale and the focus of a deep-dive our Shopping Writer did into its super-fan following. And now, it's getting cemented into August top-carted fame thanks to the readers who bought the beloved footwear more times than any other shoe this season.
This particular top-purchased pair of ever-popular (and perfect for fall) Grand Crosscourt sneaks boasts a 4.7 out of 5 stars and bursting raves reviews from "Love the color, comfort and classic style. Can be worn with dresses, skirt, pants, shorts, and leggings. So, pretty much anything." to "This shoe is very comfortable. The leather is soft and fits ‘like a glove’. It is also true to size. Love it!"
Shop Cole Haan
Cole Haan Grand Crosscourt Street Sneaker, $, available at Cole Haan
Parade Underwear
Although we covered its debut launch more than a few months back, Parade's sustainable, size-inclusive, and always stylish underwear collection resurfaced as a trending essential in readers' August's carts. The vibrant shades of everything from brief to cheeky, boy-short, and thong-style undies are a fresh WFH reminder that underwear can (and should be) sexy, fun, and still comfortable.
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Parade Brief, $, available at Parade
Ouai x Byredo Dry Shampoo
After our Beauty writer, Karina Hoshikawa, tried this richy-rich dry shampoo first hand, she (and the readers who followed cart suit) crowned it "perfect hair in a bottle." The luxe haircare baby, born out of a collab between Ouai and Byredo, offers optimal oil-absorbing and texture-enhancing benefits.
The kicker? It combines those perfect-hair essentials with Byredo's bestselling Mojave Ghost scent "reimagined" into a sensual-woodsy blend of sandalwood, magnolia, and cedar. Hello, fancy hair days.
Shop Ouai x Byredo
Ouai OUAI x BYREDO Super Dry Shampoo Mojave Ghost, $, available at Sephora
Cozy Sale Cardigan
Readers capitalized on August as a prime end-of-season deal-shopping month to snap up fall-wardrobe essentials for a fraction of their usual price. Case in point: cozy sale cardigans — as best exemplified here with ModCloth's super-fuzzy lavender style.
Shop ModCloth
ModCloth Feeling Warm and Fuzzy Cardigan, $, available at ModCloth
Cetaphil Daily Facial Moisturizer with SPF50+
Over at our UK HQ, beauty writer Jacqueline Kilkita uncovers the benefits of Glycerin in her post titled, The Underrated Ingredient That Makes Dull, Dry Skin Glow. She offers plenty of insight from skin expert and founder of sas Aesthetics, Dr. Saleki who suggested glycerin as a way to keep moisture under lock and especially great for oily-prone skin. Readers looking to give the plant-based ingredient a try mostly scooped up the affordable drugstore option of Cetaphil with SPF 50+.
Shop Cetaphil
Cetaphil Daily Facial Moisturizer with SPF 50+, $, available at Amazon
SPANX Faux-Leather Leggings
Readers were all about bike shorts for summer, now we're about to get absolutely swarmed with a fall full of faux-leather-legging-clad work-from-homers. This sleek pair from SPANX is a year-round bestseller, but we saw sales rise and rise this month as shoppers get ready to transition their seasonal wardrobe staples.
Shop SPANX
SPANX Faux Leather Leggings, $, available at SPANX
Stila Stay-All-Day Liquid Liner
Stila — one of our favorite beauty OGs that brings us all the way back to highschool — dropped a new collection of luminous makeup this month that put the brand back on readers' cart radars. This resulted in its iconic eye classic, the Stay-All-Day Liner (our very own Shopping Director's makeup MVP), shooting back up to bestselling August fame. Get ready to bring your best winged-tips game for fall.
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Stila Stay All Day® Waterproof Liquid Eye Liner - Micro Tip, $, available at Stila
Our Place Always Pan
As soon as sustainable cookware favorite Our Place's bestselling Always Pan came back in stock, R29 readers rushed in to cart it up. And, we can't blame them: the spicey pink-colored kitchen essential is crafted from non-toxic and non-stick materials in a two-years-in-the-making nesting design that packs eight pieces of cookware (from fry to sauté pan, steamer, skillet, saucier, saucepan, non-stick pan, spatula, AND spoon rest) into one powerhouse piece.
P.S. This hyped-up kitchen MVP has already sold out a full five times, and we're pretty sure a sixth is just around the corner.
P.P.S. Get $15 the Always Pan using our discount code R29OURPLACE at checkout.
Shop Our Place
Our Place Always Pan, $, available at Our Place
Erin Condren Layers LifePlanner
It may not be the back-to-school season we're used to, but getting back into the work-study mindset is still a high priority for R29 readers — and demonstrated their dedication through carting up the newly released Layers style of Erin Condren's bestselling LifePlanner.
Shop Erin Condren
Erin Condren Layers LifePlanner™, $, available at Erin Condren
Levoit HEPA Filter Air Purifier
For the second month in a row, this particular air purifier took the top-spot amongst air filtering purchases (and trust there are a ton of them being purchased this summer). Perhaps it's the added UVC light, or the nearly 14,000 Amazon reviews, or maybe it's the sharp comparable pricing — this air purifier is 2020's version of a hotcake.
It's important to note: HEPA (aka "high-efficiency particulate air") filters are top-rated for their ability to trap around 99.97% of tiny particles in the air — and although handwashing, social distancing, and wearing protective face coverings are the best first lines of defense against the spread of COVID-19, adding a high-quality home filtration system into the mix can help when layered in with those precautions.
Shop Levoit
Levoit H13 True HEPA Filter Air Purifier, $, available at Amazon
Ugg Fluff Yea Slippers
In the center of the Venn Diagram covering our edit of cute fuzzy slides and the top-selling goods from the Nordstrom Anniversary Sale, lies Ugg's collection of Fluff slippers — the soft & cozy indoor shoe that promises to snuggle your feet. They are currently on sale at Zappos and Nordstrom.
Shop Ugg at Zappos
Shop Ugg at Nordstrom
Ugg Fuzz Yeah Slippers, $, available at Zappos
Essence Bye Bye Panda Eyes! Mascara
When beauty editor Thatiana Diaz set out to try the buzziest mascaras of the year, she wasn't excepting to fall in love with the cheapest one in the lot. But sometimes, dear readers, Lady Fortuity is on our sides. This oil-free formula promises to give lashes volume without smudging or clumping — and deliver it did. "The best part," says Diaz, "is that it lives up to its promise of not smudging, yet doesn't require too much tugging when it comes to removal. This was the overall winner [of buzzy mascaras] that's earned a permanent place in my makeup stash."
Shop Essence
Essence Bye Bye Panda Eyes! Mascara, $, available at Ulta
Etsy Satin Face Mask
Sure, breathable face masks are essential and all but we still stan a good fashion mask too — especially when the season's change and we're looking for new styles to don in the chillier weather. Enter, the hand-crafted in the U.K. satin face mask R29 readers have selected as a top-of-the-August-cart buy. After being featured as part of Pantone's biggest fall color trend, Almond Oil, we can already envision how dreamy it will look when paired with our chunky knits and faux-leather leggings.
Not to mention, it also totes some positive Etsy review buzz: "Excellent in every respect. They were more than happy to make me a larger mask, great about my questions, and dispatch was so fast I wondered how they had time to make the mask. The mask is by far the most comfortable one I have worn. The lining is very smooth and gentle so it doesn't abrade the nose. The fabric is thick, so it provides effective protection and also maintains its shape (which makes it easier to breathe--it doesn't collapse in on the mouth and nostrils). It's also very flattering. The skin tones don't interfere with clothing colors. When I need a new mask, I will be coming back!"
Shop MaskTwins
MaskTwins Women's Nude Tones Luxury Satin Mask, $, available at Etsy
Maude Vibe Peronsal Massager
Sex toys have yet to be displaced from top-bought infamy since our stay-at-home lives began last spring. The lastest at the tops of our carts? Maude's previously sold-out Vibe that finally, with much fanfare, has been stocked in a sexy neutral hue.
The 3-speed vibrator crafted from 100% platinum-grade and water-resistant silicone has been a consistent reader AND customer favorite, boasting a 5-out-of-5-star rating on the brand's site and extensive reviewer praise: "I have probably invested almost a thousand dollars in sex-related purchases, and I think this may be my favorite one. I have bought multiple $100-$200 devices, but they don't compare to this little guy. Other vibes have 10+ settings that I get lost wading through in the moment. Not this one. It's the perfect size and the perfect reach. It's super easy to clean. I'm buying a second one today to have on hand so I'm never without. I climax every time. Just buy it."
Shop Maude
Maude vibe, $, available at Maude
Le Creuset Buffet Casserole with Glass Lid
Le Creuset bi-yearly Big Factory Sale has come to end but some of the best selling goods are still on super sale over at Sur La Table. If you missed LC's Big Factory Sale or you're thinking about going back for that matching petite cocotte, you now know where to find the goods.
Shop Le Creuset at Sur La Table
Le Creuset Buffet Casserole with Glass Lid 3.5 Qt, $, available at Sur La Table
Lulus Tiered Gingham Dress
Flounciful frocks are getting major love in 2020 due to their work-from-home-able comfort balanced with easy chicness — and tiered iterations started to pick up most wanted steam this month.
As we inch towards fall, readers carted up the lightweight piece as an ideal transitional buy to wear as is or layered up with tees, turtlenecks, and sweaters.
Shop Lulus
Lulus Picnic Perfect Black and White Gingham Tiered Babydoll Dress, $, available at Lulus
Foundstone Mila Task Chair
It's no shocker that a cute and top-rated desk chair has yet again made our monthly most wanted list. But, as we inch even closer towards that back-to-school finish line, many of the previously sold-out reader-favorite styles (like this here Mila Task Chair from Wayfair) have been fortuitously restocked — and, as a result, carted up like WFH-supportive hotcakes.
Over 1,000 reviewers stan this chair for everything for looking exactly as pictured (aka chic), being easy to assemble, and adding pizazz to home offices.
Shop Foundstone
Foundstone Mila Task Chair, $, available at Wayfair
Fenty Beauty Remove-It-All-Cleanser
With 4.7 out of 5 stars and raving reviews like, "My skin feels absolutely amazing after using the cleanser!!! I've only been using this stuff for 3 days and my skin is so glowy and hydrated. I want to cry and praise RiRi for releasing such an amazing product.
The amount you get in a bottle is insane because you don't need to use much at all so it'll definitely last a while. Absolutely love this <3," it's no wonder that this previously sold-out cleanser from RiRi's new skincare line become a top-carted reader favorite once it got its highly anticipated August restock.
Crafted from nourishing vegan ingredients, the creamy 2-in-1 formula acts as a makeup remove and cleanser — so you can ditch the makeup wipes altogether.
Shop Fenty Beauty
Fenty Skin Total Cleans'r Remove-It-All Cleanser, $, available at Fenty Beauty
Nike Palazzo Sweatpants
Nike's iteration of what we're forecasting to be the hottest WFH trend this fall: chillazzo pants — aka a hybrid of the elegant wide-legged palazzo pant and the casual-comfy sweatpant. The popular athleisure brand's pair reached top-shopped heights thanks to its slashed-price inclusion in Nordstrom's soon to conclude Anniversary event.
Shop Nordstrom
Also available at Nike
Nike Sportswear Knit Palazzo Pants, $, available at Nordstrom
Brookside Gel Memory Foam Mattress Topper
It's been the summer of bedding, from cooling sheet sets to organic mattresses and now bestselling toppers. Readers made a more affordable investment in their sleep spaces this August by carting up Brookside's top-rated, under-$100 gel memory foam mattress topper.
With over 2,000 reviews and a 4.7-out-of-5-star rating, reviews rave from "I bought a firm bed that turned out to be WAY TOO firm. Felt like I might as well be sleeping on a concrete floor. After I put this on my mattress, it provided the perfect amount of softness and comfort. My bed is so comfortable now and I am so glad I ordered this instead of buying a whole new bed." to "I’m so happy I bought this! My mattress is getting old so I was hoping this would help. I no longer feel like the springs are trying to stab me! I’m also getting a much better night of sleep. Now I can delay getting a new mattress for a while."
Shop Brookside
Brookside 2.5" Gel Memory Foam Mattress Topper (Queen), $, available at Wayfair
Thousand Heritage Bike Helmet
Although we do enjoy our time outside during summer, fall is perhaps the better biking season — and R29 readers seemed to agree as they carted up Thousand's premium Heritage Helmet in preparation for staying stylishly safe while riding through the upcoming crisp season.
Outfitted with a patent-pending PopLock, the beautifully designed noggin essential allows you to securely attach your helmet to your bike lock. Plus, in the event that your helmet is stolen or damaged, the brand will replace it free of charge.
Shop Thousand
Thousand Heritage Bike Helmet, $, available at Thousand
Olaplex Hair-Bonding Treatment
You may have just caught this unassuming haircare duo featured in this week's edition of the top-trending items across the internet — and now, it's made top-cart August fame.
After testing Olaplex's new hair-bonding duo IRL, an R29 writer verified its deep-repairing, strengthening, and protective benefits that then shot it up to a bestselling reader buy; "From No. 0 to No. 7, Olaplex products can be used on all hair types and textures. Hair that is significantly damaged will see more dramatic results with No. 0, but if your lengths just look a little dull or feel a bit dry, it's definitely worth a try. It really does work."
Shop Olaplex
Olaplex No. 0 Intensive Bond Building Hair Treatment Kit, $, available at Sephora
Winston Porter Tyriq Ladder Desk
The hunt for small-space-friendly workspace solutions is neverending for Refinery29 readers. The continual top-carted favorite is an unencumbered leaning style that (if and when we return to the actual office) can double as a minimalist-chic bookcase and decor-bauble display.
(Plus, it'll cost you even less than its normal under-$100 price tag thanks to a current sale sticker.)
Shop Winston Porter
Winston Porter Walnut Tyriq Ladder Bookcase, $, available at Wayfair
Fresh White Sneakers
Whether it was a pair of cult classics like this here pair of Stan Smith kicks at 40% off or sustainable newbie Cariuma's collab with Pantone, a pair of fresh white sneakers hit the top of the carts in the month of August.
Shop Adidas Stan Smiths at Nordstrom
Shop Cariuma
Adidas Stan Smith Low Top Sneaker, $, available at Nordstrom
Everlane The Smock Dress
The summer-at-home house-dress trend took on a new shape during the month of August: The Snack Dress. While our coverage of this smocked yet-still-free-flowing frock was really just a renaming of its better-known predecessor, The Nap Dress, it still caught cart fire as a reader-favorite buy — who, we're guessing, agree that is actually is the perfect all-purpose style for napping and, most importantly, snacking in.
Shop Everlane
Everlane The Smock Dress, $, available at Everlane
Vacuums, Vacuums, Vacuums
It's no Prime Day, but readers were (and still are) online-shopping their ways through Amazon's BIG Summer Event to satiate their deal-hunting appetites until the big sale holiday hits. While there were far too many fleeting daily deals to keep track, the overall top-bought August trend was markdowns vacuums — like this pricey but currently 29%-off iRobot Roomba that over 1,000 customers rely on. As one reviewer attested, "It cleans better than my regular Dyson, if for no other reason than it will spend more time cleaning than I will and it gets the hair that I & my Dyson miss."
(Psst: if you're looking for a more affordable option, then try this still-on-sale alternative!)
Shop Amazon
iRobot Roomba i7 (7150) Robot Vacuum, $, available at Amazon
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