October turned out to be a bright shopping month in the midst of a dark 2020: it brewed ample weather for wearing sweaters ; it hosted our f...

29 Goods Refinery29 Readers Shopped The MOST In October

October turned out to be a bright shopping month in the midst of a dark 2020: it brewed ample weather for wearing sweaters; it hosted our first-ever MVP Awards; it brought us Amazon Prime Day, along with a bunch of other really good deals. So, what are we going to do now that November's here with its shorter days and dizzying gift-buying agendas? The same thing we do every end-of-month, try to take over the world your shopping carts! If you've recovered from that Pinky and the Brain reference, let's get down to the most wanted business of spotlighting last month's top-bought goods.

If you're new here, then let us give you the spiel on how exactly we put this product hodgepodge together. After collecting anonymous shopping data from top-performing stories over the past month, we painstakingly crunched those numbers to yank out 29 bestselling buys that were carted by real Refinery29 readers. Maybe it was you who ordered the half-gallon motivational water bottle. Or, perhaps it was your friend who scored Oribe's Dry Texturizing Spray on sale. It's also possible that you don't recognize a single thing on this list — and, if that's the case, then you're in for one wild shopping ride. Sit tight and click on down the October 2020 Road.

At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.

Sunday Riley Luna Sleeping Night Oil


Sunday Riley's Luna Oil made its way to October's top-carted ranks a few days before the month ended due to a surprisingly good sale on Amazon (that also includes a few other products from the iconic skincare brand). The top-rated retinol treatment (that this R29 editor uses every night and swears by!) has anti-aging properties that work to diminish fine lines, wrinkles, dryness, and rough texture in complexions. And, last time we check, you can still score it for 35% off!

Shop Sunday Riley

Sunday Riley Luna Sleeping Night Oil, 0.5 fl. oz., $, available at Amazon

Minted Weird Year Holiday Card


That's right, shoppers are already dipping their virtual carts down the holiday-card aisle — only this year they're reaching for material with a nod to the weird year of 2020. Minted, offering up designs crafted by an expansive network of independent artists, is the genius behind this golden greeting that reached the tops of R29 readers' lists.

Shop Minted

Danie Romrell Weird Note Holiday Card (50), $, available at Minted

Everlane The Cashmere Crew


Everlane's top-shopped 36-hour October cashmere sale may be over, but that hasn't stopped readers from carting its still-reasonably priced cashmere crew. Clocking in at $100 and offered in a variety of dreamy fall colors, the sweater is becoming a fast seasonal-style star.

Shop Everlane

Everlane The Cashmere Crew, $, available at Everlane

Olive & June The Pedi System


The queen of home-salon creations, O&J dropped another DIY-nail hit that swiftly topped October carts: the pedicure kit. Here's what our Beauty Writer, Karina Hoshikawa, (who tried it first) had to say: "Olive & June's Pedi System cut through the noise by sourcing me everything I need to show my feet some love in one succinct and actually usable kit. The silicone toe separators were a major upgrade from the cheap foam ones I've used (and kept for too long) in the past. The double-ended metal tool was a quick fix for gently pushing back my cuticles and effortlessly removing any dirt or product around my nail beds. The best part? Sealing everything in with the foot serum — it practically made my feet gleam. And, the glossy top coat resulted in polish that looked fresh AF for days. But, none of this would have been remotely possible without the thoughtfully designed foot stand (aka box) that gave me a salon-quality angle right in my own living room. It seriously helped me hit all the right pedicure points without making my body feel like a hunched-over, contorted ball — long story short, my back was saved and my toes looked divine!"

Shop Olive & June

Olive & June The Pedi System (1 Color), $, available at Olive & June

Uniqlo Airism Mask


Thanks to another first-person review by our very own Beauty & Wellness guru, Karina Hoshikawa, a past top-of-cart monthly buy has resurfaced to moss wanted October fame. Here's what she had to say about the mask she dubbed the "best $15 I've spent this year": "The triple-layer design of nylon-spandex blend material not only repels moisture but also helps block UV rays. (It's even got a washing machine-safe filter layer in the middle — not that you would know, it's so flexible and lightweight.) Next, there are the size options, which as any expert will tell you, is key for a mask's efficacy. According to the size chart, the small size is intended for kiddos, but the medium (which I'm wearing in the pic above) is perfect for me. In addition to being comfortable, a proper fit guarantees that there isn't any gaping above or below the mask which can allow for potential droplet spread."

Shop Uniqlo

Uniqlo AIRism FACE MASK (PACK OF 3), $, available at Uniqlo

Oribe Dry Texturizing Spray


This most wanted, luxe hair product totes over 3,000 reviews on Amazon and a near cult-following of stans who deem it "AMAZING!" According to Oribe, the spray sops up extra oil on the scalp to leave you with “bigger, better, full-on glamorous hair” that lasts for days. Readers hopped to cart it during the brand's first-ever Prime Day promotion — and although it isn't on sale currently, they're still shopping it in a smaller more budget- (and travel-) friendly form.

Shop Oribe

Oribe Dry Texturizing Spray (2.2 oz), $, available at Amazon

Cole Haan Grand Crosscourt Flatform Lace-Up Sneaker


It's no secret that our readers stan a pair of Cole Haan's comfy-chic footwear — especially when said footwear is on super-sale. As part of a recent slashed-price event, these still 68%-off Grand Crosscourt sneakers earned most wanted fame as top-carted shoe score. Reviewers plug this pair for being everything from comfortable to stylish and SO good, they bought three pairs.

Shop Cole Haan

Cole Haan Grand Crosscourt Flatform Lace-Up Sneaker, $, available at Cole Haan

Apple AirPods Pro


Readers ran (they didn't walk) to cart under-the-radar B&H's unparalleled discount on Apple's AirPods Pro last week. Now that the retailer's discount has come to an end, Amazon's picking up the shopping slack with a 20%-off price-matched score on the premium tech buy. And, as we like to say, any deal on an Apple product is a good deal.

Shop Apple

Apple AirPods Pro, $, available at Amazon

Girlfriend Collective FLOAT Leggings


The FLOAT leggings debuted back in July — but, thanks to an award-winning spot in our first-ever MVP Awards as best leggings in 2020 PLUS a very rare 20%-off sitewide sale promotion (that's currently still going!), they've climbed their featherlight and oh-so-soft way back to tops of readers' carts.

Shop Girlfriend Collective

Girlfriend Collective Fig FLOAT Seamless High-Rise Legging, $, available at Girlfriend Collective

Crest 3D White Professional Effects Whitestrips


A consistent top-carted deal from Amazon Prime Day — and this year was no different. Although the discount on these pearly-white-making favorites isn't as compelling as during the 48-hour sale-a-palooza, readers can still cart up Crest's Whitestrips for 10%-off the usual price.

Shop Crest

Crest 3D White Professional Effects Whitestrips, $, available at Amazon

Etsy Waffle Linen Bathrobe


We're back in peak bathrobe season — and shoppers are even more interested in swaddling themselves up in a good one for stay-at-home fall and winter. This lovely unisex style from Etsy shop, Magic Linen, has risen to top-bought October status as readers cart it up for themselves and as spot-on holiday gift material for others.

Shop Magic Linen

MagicLinen Stonewashed Linen Waffle Bathrobe, $, available at Etsy

Kelly Clarkson Lourdes Velvet Task Chair


The Kelly Clarkson chair that just. won't. quit. Yes, you've probably seen it before — but, that's just because it really is that good. Featured in everything from our top-rated WFH-chair roundup to our coverage of the best Way-Day deals and beyond, this chic office seat is legendary reader-favorite cart material. "The velvet is very soft to the touch and I have had no issues sitting on the chair for 4-5 hours at a time. I also like that the back is slightly angled back. On top of all of that, the chair took less than 5 minutes to assemble!" one fan (with one comfy butt) attests.

Shop Wayfair

Kelly Clarkson Home Lourdes Velvet Task Chair, $, available at Wayfair

Bioderma Sensible H20 Micellar Cleansing Water


Another top-bought beauty score from Amazon Prime Day that, while no longer on super-sale, is still a must-have skincare essential that readers and reviewers swear by. We're assuming that has something to do with the worldwide appeal of its cleansing formula free of oil, parabens, and alcohol that's trusted by dermatologists, beauty editors, and reviewers alike.

Shop Bioderma

Bioderma H2O Sensibio Micellar Cleansing Water, $, available at Amazon

Tempur-Pedic Tempur-Topper Supreme


Crafted from three inches of soft-but-supportive memory foam and boasting over 2,000 positive reviews, Tempur-Pedic's bestselling mattress topper has topped many of our R29 Shopping lists — from highest-reviewed to our Fashion Writer's personal favorite (who likened it to sleeping on a cloud) and now a readers' most wanted October bedding buy.

Shop Tempur-Pedic

Tempur-Pedic TEMPUR-Topper Supreme, $, available at Tempur-Pedic

Anecdote Holiday Candles


While it wasn't even Halloween when this giftable candle started popping off, due to an unforeseen mixed up year, it makes sense that "anecdotal" scented candles would start trending. There are three anecdotes to chose from including winter social, snow day, and our favorite for gifting, hometown road trip which smells of "old traditions and familiar faces" and notes of pine and birch.

Shop Anecdote Candles at Anthropologie

Anecdote Candles Anthropologie Anecdote Holiday Glass Candle, $, available at Anthropologie

Madewell The Perfect Vintage Jean


This aptly named pair of "Perfect Vintage" was carted up like a hot-denim cake by readers during Madewell's big denim sale. The top-rated wardrobe staple boasts 4.8 out of 5 stars on the brand's site, with glowing reviews: "Enter the perfect vintage jean. That flattering vintage style with enough give that I can actually move around and eat a meal. The Ainsworth wash is especially great as they have that broken-in look right off the shelf." They may not be on sale at the moment, but keep your eyes peeled as Madewell is known to wheel and deal on the reg.

Shop Madewell

Madewell The Perfect Vintage Jean in Ainsworth Wash, $, available at Madewell

Amazon Mini Desk Space Heater


It's space-heater season — and this here mini-sized model was the most wanted winner from October after our Shopping contributor, Ray Lowe, plugged it as her favorite Prime Day score: “Since my line of work means I’m always working from home, I’m frequently on the lookout for ways to improve my home office set-up. I’m hoping this mini desk-sized space heater will help combat my heating bills while I’m chained to my laptop.”

Shop Amazon

Mini Desk Space Heater, $, available at Amazon

Better Love Blowfish Clitoral Stimulator


An up-to-70%-off October promotion on the R29-reader-favorite brand, Better Love, led to this cheekily named toy's top-carted title. And, although that particular promo has ended, Ella Paradis is still offering a 60%-off discount on the good that one pleased reviewer said led to "leg-shaking orgasms".

Shop Ella Paradis

Better Love Blowfish Clitoral Stimulator, $, available at Ella Paradis

Amazon Banana Hair Clip Set


This chic banana-clip duo clocked in as an unassuming top-reader Amazon score in October — and, as a new owner of this good, I can confirm that this one rave-reviewer's praise is spot-on: "I love these clips! They are a very thick and sturdy material and have more than enough spacing between the clamps to hold a large amount of hair. The pattern is so simple yet adds a little bit of something to your look. Would totally recommend!"

Shop Amazon

Aileam Tortoise Banana Hair Clip Set, $, available at Amazon

Coach x Marvel Terrain Crossbody With Spider-Man


The unlikely superhero-brand collab we didn't know we needed has immortalized itself as a top October buy — in the form of this most wanted Spider-Man-themed crossbody that's still on super-sale at Coach Outlet as part of its capsule collection with Marvel.

Shop Coach Outlet

Coach x Marvel terrain crossbody with spider-man, $, available at Coach Outlet

Amazon Dual-Sided Desk Pad


Surprising, the top-bought office good from our Amazon Prime Day coverage wasn't a desk chair — it was a desk pad! This most wanted pad is crafted from smooth PU-leather, is waterproof comes with dual-sided color options, AND is still on sale.

Shop Amazon

EMINTA Dual Sided PU Leather Desk Pad, $, available at Amazon

Lula's Personalized Succulent Garden


Shoppers are gearing up for gifting season even earlier this year — especially with personalized presents. This sweet (MVP-award-winning) succulent garden earned a spot at the top of readers' October shopping carts as a thoughtful and unique present that can be easily sent to a socially-distanced someone.

Shop Lula's Garden

Lula's Garden Lula's Personalized Garden, $, available at Lula's Garden

Mario Badescu Spritz Mist & Glow Facial Trio


Top-shopped Amazon Prime Day deal meets holiday gift material in this bestselling Mario Badescu trio. The lavender, cucumber, and rose-infused face-mist bundle has earned its place in readers' virtual carts as both a personal self-care score to a sweet little treat worth sending to a faraway special someone.

Shop Mario Badescu

Mario Badescu Spritz Mist & Glow Facial Spray Collection Trio, $, available at Amazon

Bottled Joy Half-Gallon Motivational Water Bottle


Readers can't seem to get enough of this motivational, half-gallon water bottle that our Lifestyle Writer, Cortne Bonilla, featured as her under-$100 product MVP: "Even as a vegan, I'm terrible at consuming enough water during the day. I know, I know; grow up already. I've never been a big water drinker (perhaps because I'm always sipping coffee) but this bottle has changed my life this month. Not only is it easy to tote around the apartment, but it's also detailed with time frames and motivational words to encourage proper hydration. I've never downed so much water in my life."

Shop Amazon

BOTTLED JOY Half Gallon Water Bottle with Straw Lid, BPA Free 75oz, $, available at Amazon

Uniqlo Corduroy Relaxed Jacket


Our readers' answer to this strange transitional weather that's stuck between too-hot-for-a-coat but too-cold-for-a-sweater was this here just-right corduroy jacket. It's a classic wardrobe staple we can see fitting nicely over a tee on warmer days and layered up over a chunky knit come chilly time.

Shop Uniqlo

Uniqlo Corduroy Relaxed Jacket, $, available at Uniqlo

Maude Shine Organic Lube


Say hello to another MVP-Award winner: Maude's organic personal lubricant has graced may a top-bought list due to its 100% natural, pH-balanced, fragrance-free, vegan, and hydrating aloe-based formula — along with its sleek and stylish design that's truly worthy of open display on any bedside table.

Shop Maude

Maude Shine Organic Lube, $, available at Maude

Pipette Hand Sanitizer


One of the top-bought winners from our first-ever MVP Awards that debuted in October was there here simple-chic bottle of hand sanitizer. Out of all the cleansing formulas that have touched readers' hands throughout 2020, Pipette's $5 formula — infused with soothing ingredients (like squalane and glycerin) plus germ-dominating 65% ethyl alcohol — continues to be a top-carted favorite.

Shop Pipette

Pipette Hand Sanitizer, $, available at Pipette

Lotta From Stockholm Red Swedish Clogs


Readers are loving clogs more than ever as a stay-at-home shoe that's functional, comfortable, and still stylish for fall and winter. This cherry-red pair was October's top-bought choice from our Fashion Writer's cata-clog.

Shop Lotta From Stockholm

LottaFromStockholm Swedish Clogs Sweden Classic Red by Lotta, $, available at Etsy

Onyx Hard As Hoof Nail Strengthening Cream


This unassuming tub of nail-strengthening cream has been EVERYWHERE — from our Beauty Writer's viral Amazon gem reviews to R29's MVP Awards, Amazon Prime Day's most wanted buys, and now October's top-bought goods. The best part? You can still snag this viral, cult-favorite treatment for 10% off — just in time to cure your brittle winter nailbeds.

Shop Onyx

Onyx Professional Hard As Hoof Nail Strengthening Cream, 1 oz, $, available at Amazon

Like what you see? How about some more R29 goodness, right here?

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