However, since we know that you already surf the net for your fashion and home needs, there’s no reason that beauty can’t be part of the mix. Aside from allowing you the luxury of shopping from the comfort of your couch or bed, there’s an undeniable convenience factor associated with ordering a moisturizer or mascara with the touch of a button. (Plus, you can still digitally rack up those all-important reward points at places like Sephora or Ulta that offer a loyalty program.) From the best brick-and-mortar shops (with equally good e-commerce) to online-only beauty stores, we’ve rounded up the best places to shop online for beauty.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.
Violet Grey
An über-luxurious assortment of product with a high-fashion twist is the name of the game for Violet Grey. Shop their assortment for all of your most fancy-pants beauty whims, including but not limited to, a $30 hair towel and a $265 editor-favorite face cream.
Shop Violet Grey
Crown Affair The Comb No. 001, $, available at Violet Grey
Sephora
The LVMH-backed beauty retailer has one of the most extensive makeup, hair, fragrance, and skin-care offerings around, and its loyal squad of Beauty Insider shoppers knows it. Plus, their sale section is a treasure trove of last-chance steals.
Shop Sephora
Haus Labs Triclone Skin Tech Medium Coverage Foundation, $, available at Sephora
Ulta Beauty
In addition to becoming a launchpad for indie brands, Ulta Beauty is one of the few spots where you can shop Colourpop and The Ordinary alongside Nars and Chanel. Plus, their blowout shopping events like 21 Days of Beauty are the best time to stock up on your hair, makeup, and skin-care faves on the cheap.
Shop Ulta Beauty
The Ordinary Multi-Peptide Lash and Brow Serum, $, available at Ulta Beauty
Amazon
Amazon is a one-stop-shop for virtually all of your shopping needs, and their beauty section houses everything from indie brands to top names in luxury to in-house, exclusive labels.
Shop Amazon
essence cosmetics Lash Princess False Lash Effect Mascara, $, available at Amazon
Nordstrom
Even when they're not making our hearts beat over Anniversary Sale offerings, Nordstrom's luxe beauty section is the perfect place to shop for a fancy-pants gift for a friend (or yourself). (Honorable Mention: Nordstrom Rack is also a gold mine for refurbished devices and $11 MAC — yes, actually.)
Shop Nordstrom
Clinique Almost Lipstick in Black Honey, $, available at Nordstrom
Anthropologie
If you like to shop for beauty products while you also pick up a faux fur throw and monogrammed cheese board, then Anthro is the way to go. Come for the luxe skin-care brands, stay for indie darlings on the cusp of blowing up.
Shop Anthropologie
Ellis Brooklyn Eau De Parfum, $, available at Anthropologie
Credo
Credo is basically clean beauty paradise — in addition to having a rigorous standard of what the heck "clean" even means, they're home to some of the buzziest brands of the moment, like Jones Road, Kinfield, and Eleven By Venus Williams.
Shop Credo
Jones Road Miracle Balm, $, available at Credo
Dermstore
No matter your beauty concern — acne, fine lines, dryness — Dermstore's vast array of solution-based skin, makeup, and hair products have you covered. Each product page reads like a mini encyclopedia entry on ingredients, so by the time you're done perusing, you'll be able to differentiate your AHAs, BHAs, and PHAs like it's no one's business.
Shop Dermstore
EltaMD UV Clear Broad-Spectrum SPF 46, $, available at DermStore
Materiae
You might not have heard of Materiae yet, but they're one you'll want to keep on your radar. The site feels more like a treasure trove of Pinterest-worthy beauty photography, but it's their hyper-curated coterie of brands (only the best of the luxury products best make the cut) that makes it one of the coolest places to discover new, amazing products.
Shop Materiae
Ilia Super Serum Skin Tint SPF 40, $, available at Materiae
Urban Outfitters
Urban Outfitters is a gold mine for trendy items like velvet scrunchies and glitter makeup, but it's also got cult-favorite brands like Anastasia Beverly Hills, Ouai, and Mario Badescu in its ever-expanding roster.
Shop Urban Outfitters
Lemonhead LA SPACEPASTE Glitter, $, available at Girlfriend, Urban Outfitters
Glossier
The beauty startup has majorly disrupted the industry with its good-vibes ethos and fun, feel-happy makeup that people genuinely want to use every day. (*applies more Haloscope*)
Shop Glossier
Glossier Boy Brow, $, available at Glossier
Beauty Pie
You probably pay for monthly memberships for Amazon Prime, Spotify, and Netflix, so why wouldn't you subscribe to buy beauty products at wholesale-like prices? Beauty Pie's unique membership model allows you to choose from four membership options, each of which gives you the option to shop a capped amount of member-priced products (we're talking $9 foundations and $12 serums) a month.
Shop Beauty Pie
Beauty Pie Deep Moisture Miracle Cream, $, available at Beauty Pie
Follain
Clean beauty might feel like it's suddenly everywhere, but non-toxic beauty purveyor Follain has been spreading the gospel since 2013. What sets them apart, however, is the fact that they maintain their own rigorous approval process, which includes an extensive list of no-no ingredients and a focus on supporting independent, founder-led brands.
Shop Follain
Follain Refillable Everything Soap, $, available at Follain
Soko Glam
Charlotte Cho's vision for bringing K-beauty to the masses has made Soko Glam the ultimate destination for shopping sheet masks, essences, and more, including Cho's own brand, Then I Met You. (Stalk their Newly Curated page for everything this-just-in from Korea.)
Shop Soko Glam
Thank You Farmer Sun Project Light Sun Essence, $, available at Soko Glam
Space NK
U.K. export Space NK has one of the coolest beauty assortments around, and if you sign up for their customer loyalty program, you can earn one point for every $1 spent. (Trust us, it adds up.) Oh, and their limited-edition holiday exclusive sets are the stuff of legend — just ask any beauty editor.
Shop Space NK
Oribe Gold Lust Nourishing Hair Oil, $, available at SpaceNK
Target
ICYMI, Target (or should we say, Tarzhay) has become one of the hottest places to shop for beauty. From store-exclusive brands to an epic partnership with Ulta Beauty, Target's affordable hair, makeup, and skin-care products are proof that a stacked beauty routine doesn't need to break the bank.
Shop Target
Hero Cosmetics Mighty Patch Original Acne Pimple Patches, $, available at Target
Verishop
Verishop's M.O. is all about adding a dose of everyday luxury to your life, and that comes across with their curated beauty section stocked with clean, under-the-radar brands like Sachajuan, T3, Saie, and Alder New York.
Shop Verishop
Saie Sunvisor, $, available at Verishop
Bluemercury
Washington, D.C.–based Bluemercury prizes itself on its curated edit of products, so no matter what you leave with, you can rest assured that it's a tried-and-true gem. Spa treatment rooms and their exclusive in-house brands M-61 and Lune+Aster are also major reasons to get them on your radar.
Shop Bluemercury
m-61 PowerGlow® Peel, $, available at Bluemercury
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