"Owning and running a small business is hard," Curry tells Refinery29. "But those challenges for Black business owners are exponentially more difficult." It's no secret that success requires extra effort for many of us in the Black community. When I had the honor of chatting with five Black mom entrepreneurs last May, for example, they all endured similar struggles of securing a seat at the table. So, it's imperative that we support whenever and wherever we can.
That's all to say that the following eight brands aren't just Black-owned, but they're also innovative, capable, and top-notch, according to Ayesha Curry herself. Scroll on, discover a brand or two, and add a few new favorite finds to your weekly Amazon haul.
At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. All product details reflect the price and availability at the time of publication. If you buy or click on something we link to on our site, Refinery29 may earn commission.
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Brown Toy Box Dadisi Academy Jaylen/Forensics STEAM Kit
Whether it's Band-Aids, television shows, or even toys — representation matters. If you're on the hunt for Black-centric playtime gadgets, Curry recommends Brown Toy Box's culturally-affirming sets. She states, "As a mom of three little ones, I absolutely love Brown Toy Box and am excited to support it by using products like Brown Toy Box Dadisi Academy Jaylen/Forensics STEAM Kit. Brown Toy Box uses playtime to center and celebrate Black children, normalize Black excellence, and expand the possibilities for their futures."
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Brown Toy Box Brown Toy Box Dadisi Academy Jaylen/Forensics STEAM Kit, $, available at Amazon
Being For Skin And Soul Bath Salt Spa Gift Set Collection
When it's time to relax, Curry reaches for Being's calming herbaceous bath products — specifically, this mineral-rich bath salt gift set that gives back. "I am all about mindful self-care, so I love handcrafted, small-batch brands like BEING," she says. "They have incredible products like their Bath Salt Spa Gift Collection — not only do they smell amazing, but they also donate a portion of each purchase to nonprofit organizations for foster children."
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Being For Skin And Soul Bath Salt Spa Gift Set Collection, $, available at Amazon
Crafts And The City Luxury Shower Steamers Aromatherapy Gift Set
We applaud Crafts and the City both for its quirky name and worthwhile spa accessories. Curry loves the brand for its aromatic pack of shower steamers. "Turning your home into a day at the spa is all about finding the right products," she explains. "Crafts and the City sells this Aromatherapy Shower Steamers Kit, which smells incredible and feels amazing after a long day."
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Crafts And The City Luxury Shower Steamers Aromatherapy Gift Set, $, available at Amazon
Iya Foods Gluten Free Pancakes & Waffles Mix
According to Curry, she lives in a "big pancake household." And her baking mix brand of choice? Iya Foods. She tells Refinery29, "I love the Pancake and Baking mix from Iya Foods. The company also shares the love by donating to food banks and orphanages in Nigeria, which really is the icing on the cake for me."
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Iya Foods Gluten Free Pancakes & Waffles Mix, $, available at Amazon
Charleston Gourmet Burger Co. Burger Sauce
You could say my family and I are avid fans of Curry's barbecue restaurant International Smoke — at this point, my parents could probably recite her San Francisco location's menu by heart. So, in Curry's sauce recommendations, we (more specifically, my family) trust. She considers this Charleston Gourmet Burger condiment a "nice add-on to really anything you pull off the grill, meat or veggies."
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Charleston Gourmet Burger Co Sauce, $, available at Amazon
Ashebre Spicy Smoked Scotch Bonnet Pepper Sauce
For a little extra spice, reach for Ashebre's Spicy Smoke Scotch Bonnet Pepper Sauce or any of the brand's vinaigrettes — according to Curry, they're all "so amazing and versatile."
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Ashebre Spicy Smoked Scotch Bonnet Pepper Sauce, $, available at Amazon
Partake Foods Crunchy & Soft-Baked Vegan Cookies
Another staple in her pantry: Partake Foods' famously crunchy-yet-doughy vegan treats. "Thankfully my kids aren’t picky eaters," she says. "But they do have food sensitivities, so I love Partake Foods, which makes allergy-friendly snacks. I’ll keep a box in the car so the kids have something to snack on during our drive home after school."
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Partake Foods Crunchy & Soft-Baked Vegan Cookies, $, available at Amazon
Golde Coconut Collagen Boost
From the popular wellness and skin-care brand Golde, Curry suggests its top-rated Coconut Collagen Boost. She mentions, "It’s plant-based and provides all of the key nutrients to help your skin, hair, and nails. A scoop in my morning coffee, and I'm good to go!"
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Golde Coconut Collagen Boost, $, available at Amazon
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